Franchise Guide: - Franchising.com

RSS Subscribe

Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.
  • Kerry Pipes
  • 5,794 Reads 1,021 Shares
One brand, two brands, three brands, more. When it comes to growth and expansion, that's exactly what many multi-unit operators have in mind.
  • Kerry Pipes
  • 12,361 Reads 6 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
  • Eddy Goldberg
  • 3,152 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 2,916 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
  • Melinda Caughill
  • 4,969 Reads 205 Shares
It's an open question whether anyone can do much to help make their content go viral.
  • Daniel Lieberman
  • 3,402 Reads 4 Shares
Is anybody else as fed up as I am with hearing about how bad things are? Let's get on with it already and start focusing on what we can do to survive--and thrive--in the new reality.
  • Carol Schleif
  • 6,240 Reads 62 Shares
In the current economic climate, where businesses are merging, downsizing, and outsourcing at mind-boggling rates, it's hard to maintain your leadership equilibrium.
  • Joelle Jay, Ph.D.
  • 4,810 Reads 111 Shares
Serving customers is not a punishment; it is a privilege. That's how I want my team members to think.
  • Dave Melton
  • 8,832 Reads
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
  • Franchise Update
  • 4,584 Reads 240 Shares
Organizations can expect obvious results when they implement an empowered environment.
  • Timothy Bednarz
  • 5,138 Reads 64 Shares
Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
Chirag Patel left India to work as an engineer and consultant in America. But it didn't take long to learn that franchising offered big opportunities for anyone with an entrepreneurial spirit.
  • Multi-Unit Franchisee
  • 9,748 Reads
In January 2012, ICANN began accepting applications for new top-level domain names.
  • Kerry Pipes
  • 5,637 Reads 77 Shares
Twenty years ago I first witnessed the magic of great PR. Dan Dorfman, a renowned investment advisor, wrote an article praising our small business-to-business franchise, which had 100-plus owners at the time.
  • Steve Olson
  • 4,109 Reads 1,023 Shares
With the proliferation of more sophisticated social media, PR, web, and blogging tools available today, franchisors have a golden opportunity to tell their story to a captive pool of franchise candidates who are hungry for such information.
  • Joe Mathews
  • 3,360 Reads
This has always been the place, right? America, I mean, where anybody can start with nothing and turn it into something.
  • Jack Mackey
  • 8,465 Reads 3 Shares
We asked three franchise sales executives what they are doing to improve the speed and effectiveness of their responses to prospects evaluating their system.
  • Franchise Update
  • 3,175 Reads 21 Shares
Franchising is bursting (not busting!) out all over these days, with a flurry of activity in financing, mergers and acquisitions, and incentives.
  • Eddy Goldberg
  • 3,549 Reads 25 Shares
In business, a lot changes in three years, especially in a down economy. And while his business has taken a turn for the worse, Tom Barnett's values and commitments remain strong as ever.
  • Debbie Selinsky
  • 8,069 Reads 485 Shares
Small business owners frequently juggle a variety of roles within their companies. Creating a balance and effectively managing available time is extremely important to most small businesses.
  • Sharon Housley
  • 7,997 Reads 1 Shares
Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
  • Franchise Update Media
  • 15,126 Reads 1,023 Shares
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
Tom Barnett has taken it on the chin. The last three years of economic woe have taken a toll but his values and commitments remain as strong as ever.
  • Debbie Selinsky
  • 5,813 Reads 130 Shares
When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.
  • Helen Bond
  • 3,849 Reads 139 Shares
At the risk of placing substance over style, all leaders must understand this simple truth: style does matter.
  • Glenn Gutek
  • 5,025 Reads 175 Shares
In 1996, Michael Ansley and his former college roommate asked their fathers for loans to buy their own franchise (Buffalo Wild Wings, then known as BW3) unit near Ann Arbor, Mich.
  • Multi-Unit Franchisee
  • 5,369 Reads 193 Shares
There's something to be said for having walked for years in another person's shoes, for having come up the ranks to a leadership position.
  • Debbie Selinsky
  • 6,045 Reads 212 Shares
If you're wondering what a movie about baseball has to do with customer loyalty, I can give you the answer in one word: insight.
  • Jack Mackey
  • 3,959 Reads 1,023 Shares
When I was a little girl, I remember learning a song about friendship that has stuck with me since.
  • Melinda Caughill
  • 5,553 Reads 212 Shares
The U.S. economy is on the rise. While the world economy will be fortunate to realize a 3 percent growth rate in 2012 (less than 2 percent and we'll see a global recession, something too close to call at the moment), most of the domestic indicators are signaling a positive outlook for next year.
  • Darrell Johnson
  • 4,713 Reads
Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.
  • Franchise Update
  • 3,745 Reads 135 Shares
Share This Page

Subscribe to our Newsletters