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We all know a sales process is mandatory for successful recruitment. But many continue to tilt at windmills with their marketing, not realizing that successful lead generation also demands an effective, step-by-step process. Those who embrace this methodology and performance metrics can increase prospecting success by 30 percent or more. Here's a time-tested, four-part approach to lead generation that can deliver more qualified buyers for your sales team at lower costs.
  • Steve Olson
  • 2,940 Reads 1,021 Shares
For more than a decade now, has been carefully monitoring the radar screen, gathering information on franchise lead generation and sales.
  • Kerry Pipes
  • 4,323 Reads 6 Shares
This article from 2008 could almost be written today. Learn how the more things change, the more they stay the same (except for Covid, of course).
  • Eddy Goldberg
  • 5,309 Reads 14 Shares
More and more multiunit operators are recognizing that customer experience management delivers the organic growth that drives:
  • Jack Mackey
  • 5,394 Reads 1,023 Shares
Ontario is one of three provinces that have legislation to regulate franchises. The act that governs franchises in Ontario is the Arthur Wishart Act (Franchise Disclosure), 2000 (the "Act"). Any franchise business located partly or wholly in Ontario must comply with the Act. Compliance is mandatory even if both the franchisor and franchisee reside outside of Ontario.
  • Ottawa Business Journal
  • 5,080 Reads 1 Shares
No matter what the economic environment, franchisors still must sell franchises if they are to grow and thrive. To do that, the majority of franchisees must be able to borrow. But with credit and lending frozen, nobody can borrow. So what's a franchisor to do?
  • Eddy Goldberg
  • 4,401 Reads 5 Shares
Everyone knows the current lending environment is a challenge--especially if you're trying to finance a startup. Yes, there's still financing available for qualified people, but selecting the right funding strategy is more important than ever. It's time to get creative when thinking about financing options.
  • Entrepreneur.com
  • 3,976 Reads 3 Shares
How Are You Toughing It Out In Your Industry/Category During These Lean Economic Times?
  • Barb Moran & Scott Haner
  • 4,290 Reads 1 Shares
We can finally stop debating Joe the Plumber, and start looking ahead to what's to come. Sen. Barack Obama's campaign offered several proposals with significant implications for small businesses. Here's a look at some of those measures:
  • THE WALL STREET JOURNAL
  • 2,610 Reads
Franchise Update Media Group, the leading industry resource for franchise development, is a sponsor of the second annual Women's Franchise Network Reception, which will be held Thursday, Nov. 6, 2008 from 6:30 - 8:30 p.m. at the offices of Davis Wright, Tremaine in Los Angeles. The topic for this year's event is "Show Me the Money" and focuses on financing options for franchisors in today's uncertain market.
  • Press Release
  • 3,189 Reads 3 Shares
Too often, franchise owners lack the cash flow needed to act fast enough to capitalize on an opportunity. As a result, franchisees are forced to sit back and watch others take advantage of the situation.
  • Thomas Epstein
  • 4,157 Reads 5 Shares
Vocelli Pizza
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Let there be no misunderstanding: financial performance representations (formerly referred to as "earnings claims" and referred to below as "FPRs") are powerful tools in the franchise sales process.
  • Rupert M. Barkoff
  • 3,861 Reads 7 Shares
Bernie Howard is betting his 401(k) that his new franchise business will set him up better over the long-term than his 23-year career in the automotive industry.
  • The Grand Rapids Press
  • 2,669 Reads
Local governments and video providers should find out by Nov. 3 if a Louisiana state court judge will accept language in the state's new franchising law that allows incumbent operators to opt out of current local contracts.
  • Multichannel News
  • 3,191 Reads 14 Shares
The current economic climate remains high in the minds of both state Senate candidates for District 14. Democrat Bob Williams and Republican Gary Howell are both vying for the seat that would represent Barbour, Mineral, Preston, Taylor and Tucker counties as well as part of Grant and Monongalia counties.
  • Cumberland Times-News
  • 3,247 Reads 1 Shares
  • 2,110 Reads 76 Shares
The Mexican Association of Franchises is a dedicated organization to diffuse, to promote and to develop the most successful figure of business of the world in Mexico.
  • 1,816 Reads 12 Shares
The Franchise Council of Australia is the industry representative body for the Australian franchise sector.
  • 5,352 Reads
Franchise Update Media Group, the leading industry resource for franchise development, today announced the winners of its annual STAR (Speaking To And Responding) Awards. The awards recognize excellence in lead generation, recruitment and industry-wide best practices in the franchise industry.
  • Press Release
  • 8,886 Reads 10 Shares
The British Franchise Association is the voluntary self regulating governing body for franchising.
  • 17,229 Reads
Hot Dish Advertising
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The Canadian Franchise Association represents over 400 franchise companies and the professionals who support this way of doing business.
  • 2,269 Reads 6 Shares
Franchising and Licensing Association - Singapore (FLA) was established in 1993 with the mission to nurture and develop Singapore's franchise industry.
  • 2,996 Reads 34 Shares
The Romanian Franchise Association (ARF) is a non-profit organization established in early 2006.
  • 2,040 Reads 24 Shares
Franchise Association of Southern Africa's (FASA) primary role is to define the business of franchising and ensure that all parties adhere to the franchise business principles adopted and accepted internationally.
  • 1,793 Reads 13 Shares
The Macau International Trade an Investment Fair (MIF) has come to an end after a four-day event in which numerous international conferences were organised, as well as trade and economic related seminars and presentations.
  • Macau Daily Times
  • 2,722 Reads
The franchise industry here is on a roll and is projected to create 14,400 jobs by 2013. That estimate from the Franchising and Licensing Association (FLA) was announced by Ms Indranee Rajah, Deputy Speaker of Parliament, yesterday.
  • AsiaOne
  • 2,473 Reads 3 Shares
David Ostrowe is a man on a mission--or 20. First, he says he's really working hard to be a great dad. "It's important to me to be the 'Jolly Green Giant' to my daughter, so I'm really working at it," he says.
  • Debbie Selinsky
  • 12,363 Reads 153 Shares
In today's uncertain economy, sales pros gain the edge by moving into their prospect's world. They probe, read, adapt, and outsell their competition by fully understanding and responding to how their candidates think and behave. Here are selling insights that may help increase your recruiting success.
  • Franchise Update Magazine
  • 4,253 Reads 4 Shares
The official representative of China Chain Retail Industry with 1000 members.
  • 3,244 Reads 6 Shares
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