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Do you have the courage to post all of your customer reviews, including the worst ones? John DiJulius shows why it actually might be a great idea.
  • John DiJulius
  • 3,776 Reads 2 Shares
Today, at 38, Garrard still works out every day, but he's not just pumping iron in his post-NFL career—he's pumping profits from his two Retro Fitness gyms.
  • Kerry Pipes
  • 44,934 Reads 5 Shares
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • Daniel Lieberman
  • 4,051 Reads
Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
  • Tammy Cancela
  • 27,697 Reads 2 Shares
Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.
  • Kerry Pipes
  • 5,469 Reads 2 Shares
Private equity can provide a great growth or exit strategy for your franchise operation, but it is critical to consider and understand the rules of engagement. Make sure you know how to form the appropriate partnership with respect to your goals, and understand what you get and what you give up.
  • Champ Rawls
  • 17,550 Reads
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • Debbie Selinsky
  • 6,228 Reads
Is your franchise development presentation full of holes? Jim Bender, who reviews them for a living, challenges you to "read it like you bought it."
  • Jim Bender
  • 2,712 Reads 1 Shares
Rob Chinsky has been franchising since he was just 23 years old. Today he has 17 Indianapolis-area Penn Station East Coast Subs stores and will open his 18th location next year. He knows how to run a successful business and has been recognized with the brand's Franchisee of the Year award and served 10 years as president of the brand's Franchise Advisory Committee.
  • Multi-Unit Franchisee
  • 19,981 Reads 2 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,778 Reads
Dave Goebel has crammed several lifetimes into his 66 years.
  • Debbie Selinsky
  • 26,665 Reads 5 Shares
Angry Crab Shack
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Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
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In nearly 30 years since founding The Cypress Group, I have encountered a multitude of client types on both the buy and sell sides. While the unique circumstances of each deal can vary significantly, a number of common threads can make or break a divestiture or acquisition.
  • Dean Zuccarello
  • 19,853 Reads 1 Shares
When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.
  • Franchise Update
  • 3,723 Reads 5 Shares
With so much attention on social media and digital marketing, it's easy to neglect one of the oldest, most effective ways to reach your customers and attract new ones: four walls branding and neighborhood marketing.
  • Tom Feltenstein
  • 6,863 Reads 11 Shares
Technology can reduce operating costs, streamline operations, build customer loyalty, enhance quality, and create more personalized experiences for customers.
  • Rick Thompson
  • 35,214 Reads 4 Shares
Popeyes mega franchisee group, Parikh Network, purchases 18 formerly corporate-owned Arby's locations and signs deal to open another 50 Arby's units over the next 8 years.
  • Multi-Unit Franchisee
  • 42,044 Reads 12 Shares
Just released: State of Local Marketing Report from Brandmuscle provides data, trends, advice, and guidance for 2017 (free download).
  • Brandmuscle
  • 3,351 Reads
Social media marketing news you can use. This week: 1) Facebook enters the enterprise messaging market with Workplace; 2) Snapchat changes its advertising policy; 3) Learn how to "Pin" for the season (well in advance); 4) Do your website visitors come and go? Here's how to cure those bounce rate blues.
  • Daniel Lieberman
  • 2,406 Reads
Whether working to build up their business or improve the lives of children in their community, Papa Murphy's franchisee Todd Mulvahill and his wife Kelly love serving with a cause.
  • Helen Bond
  • 37,677 Reads
What do two attorneys, a former Applebee's CEO, and a retired NFL quarterback have in common? They're four of the six multi-unit franchisees we've profiled in this issue.
  • Kerry Pipes & Eddy Goldberg
  • 34,277 Reads 3 Shares
Bank lending cycles last about 7 to 10 years, and in every cycle bankers find some "out with the old, in with the new" approaches to lending.
  • Darrell Johnson
  • 4,204 Reads 1,014 Shares
Broken Yolk
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Broken Yolk
SPONSORED CONTENT
Broken Yolk
SPONSORED CONTENT
Multi-unit, multi-brand operators continue growing larger each year--a trend that continues to accelerate as these Dominators expand their portfolios through acquisitions, new units, refranchising offers, and scooping up successful units from retirees
  • Multi-Unit Franchisee
  • 4,120 Reads 1,023 Shares
We all have a company or two that we can't fathom life without. What are the few companies that if I told you, "You can no longer do business with them, ever again?" you would become extremely upset?
  • By John DiJulius
  • 4,717 Reads 2 Shares
If you are looking to recruit and retain employees with strong values it is important to develop and shape programs to properly recruit on the front end, and build in programs to motivate and retain them on the back end.
  • Kendall Rawls
  • 32,595 Reads 2 Shares
Longtime Wienerschnitzel franchisee signs on for an additional 10 units to open in California and Texas.
  • Multi-Unit Franchisee
  • 19,062 Reads 8 Shares
Who's the best in franchise recruitment? Top 20 winners of the 2016 STAR Awards take home the gold at Franchise Update's Leadership & Development Conference. See this year's best performers in 5 different categories.
  • Franchise Update Media
  • 9,703 Reads 9 Shares
Despite the recent onslaught of external threats, the fundamentals of the franchise business model are solid, says Dean Zuccarello, CEO and founder of The Cypress Group.
  • Dean Zuccarello
  • 6,358 Reads 2 Shares
When a competitor set up shop too close to Michael Geiger's Moe's Southwest Grill, he and his partner John Iaquinta fired back with a volley of cheese dip.
  • Helen Bond
  • 35,952 Reads 3 Shares
Las Vegas, home of the high rollers, once again played host to the annual Multi-Unit Franchising Conference this spring at Caesars Palace.
  • Kerry Pipes & Eddy Goldberg
  • 38,025 Reads 5 Shares
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
  • Kerry Pipes & Eddy Goldberg
  • 3,547 Reads
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