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At the age of 39, Becky Finger, a full-time homemaker and mother of three from Cincinnati, went with a friend to visit a Once Upon A Child store in Columbus, a couple of hours away.
  • Debbie Selinsky
  • 7,385 Reads 1 Shares
At Jersey Mike's Subs, technology, marketing, operations, and strategy are so intertwined, "We joke back and forth about who's in charge of who, because there's so much overlap," says Rich Hope, the company's CMO.
  • Eddy Goldberg
  • 4,544 Reads 1 Shares
Jon-Anthony Lui was Tutor Doctor's first franchisee to reach $1 million in sales, and in 2014, he became the brand's largest franchisee, and was named Franchisee of the Year.
  • Debbie Selinsky
  • 8,489 Reads 2 Shares
New research illustrates how joint-employer ruling jeopardizes franchise businesses, risking business failure and hundreds of thousands of jobs.
  • Multi-Unit Franchisee
  • 8,170 Reads 1 Shares
How Real Property Management CMO Robert Pifke uses analytics to improve the brand's marketing results.
  • Robert Pifke
  • 3,801 Reads
Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
  • Daniel Lieberman
  • 3,151 Reads
Eric Holm may own 31 successful Golden Corral restaurants in Florida and Georgia and run a $150 million business, but his thoughts never stray far from the poverty in which he grew up.
  • Debbie Selinsky
  • 8,063 Reads 1 Shares
The franchise community, along with media, politicians, regulators, and others, are beginning to understand the importance of measuring outcomes in franchising as a basis for understanding a brand's performance.
  • Darrell Johnson
  • 7,826 Reads 2 Shares
There are many misconceptions about how to go about valuing your business. In general, most business owners have a value in their mind that is usually several times more than the actual value a sophisticated, competent buyer ultimately pays.
  • Rod Bristol
  • 18,877 Reads
Largest Hispanic franchisee Guillermo Perales earns IFA's Entrepreneur of the Year award through hard work, success, and community involvement.
  • Multi-Unit Franchisee
  • 9,484 Reads 4 Shares
Making adjustments to your vision and preparing a strategic action plan are sure ways to build even greater success in the coming year.
  • Sherry B. Jordan
  • 8,093 Reads 1 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Smaller U.S. franchise brands can grow successfully overseas, too - if they do their homework and respect the differences in foreign laws and regulations.
  • Michael Daigle and Samuel Wieczorek, Cheng Cohen
  • 7,839 Reads 1,014 Shares
5 tips to attract Millennials to your franchise sales team by understanding their needs and expectations.
  • Eliot Burdett
  • 4,194 Reads 1,023 Shares
On May 20, 2013, when strong tornadoes tore through Moore, Okla., Brandon Boozer and his family were lucky. Their home wasn't damaged, though some of their closest neighbors lost everything.
  • Debbie Selinsky
  • 6,384 Reads 3 Shares
For many years, our organization struggled to create a solid, stable team. We were guilty of hiring to fill spots rather than thinking of our people as guardians of our brand.
  • Steve Adams
  • 7,861 Reads 1 Shares
For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.
  • Kerry Pipes
  • 5,303 Reads 1 Shares
During this season of thanksgiving Golden Corral franchisee Eric Holm will be giving back to the community and remembering where he came from.
  • Multi-Unit Franchisee
  • 7,269 Reads
One of the largest challenges in franchise development is finding and keeping the right people in the right places, from the top of the franchisor office to the front-line employees at each franchised location.
  • William Edwards
  • 6,261 Reads 3 Shares
IFA says "political theater" SEIU protests over per hour wages put the future of jobs and businesses in jeopardy.
  • Multi-Unit Franchisee
  • 6,563 Reads
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
  • Jen Gulvik
  • 3,559 Reads 2 Shares
Some people are born with a deep desire to win. They are passionate, determined, aggressive, and persistent. We've come to label these multi-unit franchisees "Dominators."
  • Kerry Pipes
  • 7,949 Reads 2 Shares
Tint World
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Tint World
SPONSORED CONTENT
Tint World
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Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
  • Daniel Lieberman
  • 2,882 Reads
It's October 1, 2015 and a line of hackers is standing outside your store waiting for you to turn on your computer system. Why? So they can steal your customers' credit card data and sell it to the highest bidder, of course.
  • Tom Epstein
  • 9,529 Reads 1 Shares
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
  • Franchise Update
  • 5,448 Reads 1,021 Shares
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
  • Eddy Goldberg
  • 3,804 Reads 2 Shares
A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • Zach Wilson
  • 10,218 Reads 1 Shares
Choosing additional brands to grow with is serious business. Your chances of success increase when you identify a brand that collaborates with its franchisees in order to build a strong culture based on trust.
  • Eric Stites
  • 7,521 Reads 1,023 Shares
Shattering selling myths: the truth about top sales performers.
  • Steve Olson
  • 6,570 Reads 2 Shares
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,727 Reads
When Aslam Khan was a youngster growing up in a poor mountain village in Pakistan, his world didn't include knowledge of luxury cars, homes, designer apparel, or the other trappings of money.
  • Debbie Selinsky
  • 21,262 Reads 38 Shares
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