Many of the topics we address as a firm focus on the technical aspects of a transaction, such as market observations, quantitative measurements, and other deal points, but seldom do we discuss the emotional side.
- Dean Zuccarello
- 7,274 Reads 3 Shares
Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.
- Jim Bender
- 3,237 Reads
People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
- Adam Pierno
- 3,745 Reads 1,021 Shares
Jamba Juice Nears Completion of Refranchising Efforts with 16-Store California Bay Area Deal
- Multi-Unit Franchisee
- 8,306 Reads 7 Shares
Great culture can boost the bottom line, create more satisfied customers, lower employee turnover, and improve overall system growth.
- Multi-Unit Franchisee
- 5,733 Reads
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
- Kerry Pipes
- 3,952 Reads
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
- Daniel Lieberman
- 2,689 Reads
You can say this about William Bruce: he's not afraid of change or embracing new challenges.
- Kerry Pipes
- 9,241 Reads 83 Shares
Amin Dhanani didn't have to look far for a business role model: his father came from Pakistan 37 years ago with 11 children and $50 in his pocket.
- Debbie Selinsky
- 27,237 Reads 21 Shares
"Increasingly, leadership today is defined not just by how many hours you spend at your computer, but your ability to connect to others, says Carol Bartz, former Yahoo CEO and Lisa Lambert, founder of UPWARD."
- Eddy Goldberg
- 3,725 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
- William Edwards
- 16,846 Reads
Mother of three with no previous business experience goes from homemaker to successful multi-unit franchisee with passion and hard work.
- Multi-Unit Franchisee
- 13,942 Reads 7 Shares
A case study of a multi-unit franchisee who introduces culture into his operations as an intangible that gets results.
- Multi-Unit Franchisee
- 13,147 Reads
10 tips for growing your franchise in the coming year.
- Jason Helfrich
- 21,517 Reads 24 Shares
California amended its franchise relationship law in October, giving more rights to franchisees. How might these changes affect your brand, and will they spread nationwide?
- Cheng Cohen
- 8,593 Reads 2 Shares
The way Steven Taylor and Chris Smith see it, operating multiple brands just makes their business better.
- Helen Bond
- 11,884 Reads
Was I wrong when I said you should offer a price match guarantee? This question was inspired by reading Jeff Shore's article on Entrepreneur.com, "Don't Wage a Price War. Win Sales by Eliminating Your Competition."
- John DiJulius
- 7,474 Reads 1 Shares
Over the past several years, one of the most often-discussed topics continues to be: Who is in charge of your brand's customer?
- John DiJulius
- 4,270 Reads
When I got into the family business in 1995, the Roy Rogers chain was a smaller version of the regional QSR powerhouse it once had been.
- Jim Plamondon
- 4,347 Reads 1 Shares
Jackson Hewitt Honors Jann Birt as its Franchise of the Year at Annual Convention.
- Multi-Unit Franchisee
- 7,709 Reads 1 Shares
IFA Names 2016 Officers. Multi-Unit Franchisee David Barr will serve as secretary for the group in 2016.
- Multi-Unit Franchisee
- 7,987 Reads 2 Shares
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
- Eric Lofholm
- 7,100 Reads
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
- Daniel Lieberman
- 2,933 Reads
After working her way through college waiting tables, Tracy Balen told her mother at her graduation from Ohio State University, "I'll never work in another restaurant!"
- Debbie Selinsky
- 9,452 Reads 1 Shares
In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.
- Jim Bender
- 2,862 Reads 1 Shares
Many of the topics we address as a firm focus on the technical aspects of a transaction, such as market observations, quantitative measurements, and other deal points, but seldom do we discuss the emotional side.
- Dean Zuccarello
- 8,856 Reads
CMO Roundtable: Working with the Sales Team in Franchisee Lead Generation and Franchisee Recruitment
Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
- Franchise Update
- 7,086 Reads 1,021 Shares
Sonic's 2015 Troy Smith Hall of Fame Award goes to long-time Louisiana franchisee Ted Kergen.
- Multi-Unit Franchisee
- 9,036 Reads
Dickey's Barbecue Pit Inks 5-store deal with veteran Carl's Jr. operators in Washington state. The barbecue chain currently has 20 locations in the state with plans to open five more.
- Multi-Unit Franchisee
- 5,498 Reads
7 keys to successful brand growth and scalability from Neal Dennis, COO at Hwy 55 Burgers, Shakes and Fries.
- Neal Dennis
- 4,689 Reads 4 Shares
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