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Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 7,009 Reads
In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.
  • Kerry Pipes
  • 5,324 Reads 1,022 Shares
Tom Wood, president and CEO of Floor Coverings International (FCI), is well-known for his "First to the door wins" approach to franchise sales.
  • Eddy Goldberg
  • 5,711 Reads 1 Shares
Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.
  • Eddy Goldberg
  • 8,012 Reads 1,023 Shares
In 2013, U.S. franchisors of all sizes and from all sectors are "going global" with their brands. Is this a temporary trend or a long-term strategy decision?
  • William G. Edwards
  • 3,902 Reads
Many franchisors use behavioral surveys as part of their franchisee selection process. This can be a smart investment, considering the size of the payoff and the risk.
  • Steve Olson
  • 4,258 Reads
Have your begun processing payments with a smartphone or tablet yet? Maybe they're seriously considering implementing a mobile processing strategy like many other businesses and micro-merchants.
  • Jon Clark
  • 10,945 Reads 39 Shares
Multi-unit franchisee Jason Duffy may only be 38 years old, but he could write a book about being successful in business during tough economic times.
  • Debbie Selinsky
  • 6,725 Reads
Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
  • Tom Epstein
  • 5,647 Reads
Steve Baliva knew Hurricane Sandy was on its way and headed for the New Jersey coast.
  • Debbie Selinsky
  • 5,010 Reads 2 Shares
If your company thinks "customer service" is limited to greeting a customer and dealing with their complaints, you're missing the big picture - and tremendous profits.
  • John Tschohl
  • 6,053 Reads 102 Shares
MSA Worldwide
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MSA Worldwide
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I found a fascinating website while trolling around the Internet recently.
  • Marsha Friedman
  • 5,665 Reads
Bradley was failing, and failing badly.Not only did the members of his team avoid him in the lunchroom and never stop by to say "good morning," they had begun taping a target to his back every day and everyone had signed up for archery lessons.
  • Erick Lauber, Ph.D.
  • 4,211 Reads
Franchisees are looking hard at how to recruit and retain Millennial employees.
  • Jeff Fromm
  • 9,596 Reads 2 Shares
For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.
  • James Crater
  • 5,529 Reads 2 Shares
One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.
  • IgnitionOne
  • 2,610 Reads 8 Shares
Although some aspects of SEO haven't changed much in the last decade, he influence of social media and inbound marketing are causing seismic shifts in search optimization - especially at the enterprise SEO level.
  • Carrie Morgan
  • 4,215 Reads 4 Shares
Content marketing has become a major force on the Internet in the past couple of years.
  • Daniel Lieberman
  • 3,910 Reads
Here's a scenario. You are looking to hire a new team member. You've reviewed applications, held interviews, and narrowed it down to two candidates.
  • Nate DaPore
  • 6,422 Reads 1 Shares
By Most Anyone's Definition, Eric Holm Is A Business Success Story. The Winter Park, Fla., Man Owns 30 Golden Corral Restaurants, Bringing In $155 Million In Annual Sales And Providing Jobs For More Than 3,000 Workers In Georgia And Florida.
  • Debbie Selinsky
  • 16,393 Reads 1 Shares
Spencer Smith may be quiet and unassuming but don't let that fool you. On the inside he's a savvy business operator who has been successful with multi-units and multi-brands and has earned his success by following "the program" and the Golden Rule.
  • Debbie Selinsky
  • 6,273 Reads 149 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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"Age 85 is a bad time to go broke," says retirement planner Jeff Gorton.
  • Multi-Unit Franchisee
  • 7,532 Reads 1,023 Shares
The customer experience is all about doing things that will be memorable and of value to the customer.
  • Lisa Ford
  • 5,866 Reads 79 Shares
As a rule, I believe most press releases are not worth the time it takes to write them. Newspapers, magazines, and online news outlets publish articles, not press releases, which means publishing your news will require extra steps for them.
  • Marsha Friedman
  • 5,018 Reads 123 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 7,470 Reads
While many U.S. franchisors are now expanding into other countries, seeking new growth and less competition, international franchisors are finding the world's largest economy a target too good to pass up. But are the streets of the USA still paved with gold?
  • Bill Edwards
  • 6,680 Reads 9 Shares
Each year, in advance of Franchise Update's Leadership & Development Conference, mystery shoppers pose as qualified prospects on the phone and online, contacting franchise sales departments at companies that pre-registered for the conference to evaluate how they perform.
  • Debbie Selinsky
  • 6,220 Reads
One of the biggest problems salespeople face with social media and technology is the lack of real, meaningful contact and communication.
  • Joanne S. Black
  • 3,726 Reads 73 Shares
Great victories in franchise development are achieved by careful measurement and refinement of lead generation and selling activities.
  • Steve Olson
  • 2,413 Reads
In 1982, when Jean Griswold opened her first non-medical home care facility, her mission was simple and clear: to help people in need by providing extraordinary care at affordable rates.
  • Eddy Goldberg
  • 2,457 Reads 113 Shares
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