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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

5 ways Covid-19 is changing what customers expect when they call your brand
  • Jayson Pearl
  • 7,399 Reads 194 Shares
Goldfish Swim School is working hard to support its marketing programs, franchisees, and customers during Covid-19
  • Franchise Update Media
  • 4,457 Reads 8 Shares
What You Need To Know About Filing A Claim For Business Interruption Insurance.
  • Joseph W. Lesovitz
  • 5,151 Reads 31 Shares
What are you doing now to assess – and change – your franchise development strategy for life after Covid-19?
  • Jeff Sturgis
  • 8,036 Reads 205 Shares
With so many retail stores shut down, it’s time for franchisees and landlords to help each other get through Covid-19 by cooperating and looking to the long term
  • Rocco Fiorentino
  • 5,570 Reads 150 Shares
In part 2 on the state of franchise development and lead generation, Scorpio takes a deeper dive into the results of organic traffic and paid ads in March
  • Justin Mink
  • 9,443 Reads 74 Shares
Peter Diamandis says the Covid-19 shutdown is the perfect time to reinvent your business, yourself, and work on your mindset to prepare for success
  • Peter Diamandis
  • 10,959 Reads 643 Shares
Scorpion sees a glimpse of sunshine for franchise development teams in today’s data and trends
  • Justin Mink
  • 9,994 Reads 177 Shares
Franchisors – now is the time to plan how to scale your franchise system back up
  • MSA Worldwide
  • 5,707 Reads 90 Shares
What Moran Family of Brands is doing to help and support its franchisees in the wake of Covid-19
  • Barbara Moran
  • 4,307 Reads 7 Shares
When franchisee candidates can’t travel to your discovery days, it’s time to go virtual!
  • Art Coley
  • 4,129 Reads 67 Shares
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What Handyman Connection’s marketing team is doing to help and support its franchisees in the wake of Covid-19
  • Marci Kleinsasser
  • 8,642 Reads 33 Shares
Sola Salon Suites is working hard to support its lead generation programs, franchisees, and stylists during Covid-19
  • Franchise Update
  • 1,522 Reads
Vietnam has come a long way to become one of Asia's hottest markets for franchises.
  • William Edwards
  • 7,976 Reads 13 Shares
Emerging fitness brand Jabz Boxing expands nationally from its beginnings in a Scottsdale warehouse in 2012.
  • Kerry Pipes
  • 6,954 Reads 159 Shares
41 tips from the pros for marketers suddenly working from home.
  • Eddy Goldberg
  • 2,205 Reads 5 Shares
2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 3,553 Reads 34 Shares
A pre-pandemic look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 2,357 Reads 5 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 3,509 Reads 15 Shares
After founding The Lash Lounge, Anna Phillips found the expertise she needed to scale the brand - and maintain the quality standards that made her brand a success.
  • Eddy Goldberg
  • 7,607 Reads 66 Shares
20 female franchise leaders share their advice on getting to the C-suite.
  • Kerry Pipes
  • 8,736 Reads 90 Shares
Jersey Mike's Subs
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M&A activity in franchising expected to continue in 2020.
  • Carty Davis
  • 4,258 Reads 3 Shares
Top 10 tips for setting up a temporary home office during COVID-19.
  • Michael Peterson & Mike Drumm
  • 8,931 Reads 314 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This week: a special new section, "Coping with Covid."
  • Eddy Goldberg
  • 2,922 Reads 12 Shares
We asked 7 franchise CEOs, "What is your role as CEO?"
  • Eddy Goldberg
  • 4,826 Reads 47 Shares
Millennials just might be your perfect (and overlooked!) franchisees.
  • Andrea Brandon
  • 4,499 Reads 10 Shares
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 3,985 Reads 54 Shares
Latest news and advice as COVID-19 begins its spread across the U.S.
  • Eddy Goldberg
  • 4,008 Reads 17 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 4,972 Reads 27 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 3,839 Reads 5 Shares
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