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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Good or bad, customer feedback is a gift. So much so that almost every franchise system asks customers to comment on their experiences, and even to rate them.
  • Jack Mackey
  • 3,793 Reads 1,014 Shares
Rick Silva developed a passion and understanding for business early in life. The son of Cuban immigrants, he watched his mom and dad start their own small business from scratch in Miami.
  • Kerry Pipes
  • 5,909 Reads 824 Shares
With the heightened focus on social media during the past few years, it's important to remember that social media is only a part of your marketing mix.
  • Eddy Goldberg
  • 3,204 Reads 54 Shares
That's a question a lot of people ask themselves every day. It's also one of the questions posted on Focus.com.
  • Franchise Update
  • 14,650 Reads 2,997 Shares
There's something for everyone and anyone involved in marketing in an e-book from Hubspot and social media guru David Meerman Scott.
  • Eddy Goldberg
  • 3,245 Reads 94 Shares
Here's a rundown of some social media pitfalls and gotchas that keep managers awake at night.
  • Daniel Lieberman
  • 2,219 Reads 3 Shares
Whether you have one franchise or a thousand, Discovery Day catapults your recruiting process to its crescendo.
  • Steve Olson
  • 3,262 Reads 135 Shares
What seems to have changed is a couple of yahoos in a pizza joint sticking cheese up their nose can threaten a global brand.
  • Eddy Goldberg
  • 26,505 Reads 23 Shares
As a bootstrap franchisor, there certainly are ways you can gain public attention through your own personal efforts.
  • Steve Olson
  • 5,801 Reads 31 Shares
Jersey Mike's has developed a recruitment system that's strong on speed, efficiency, and good communication, says Brian Sommers, vice president of franchise development for the Manasquan, N.J.-based franchisor.
  • Debbie Selinsky
  • 6,052 Reads 708 Shares
Franchising is bursting--not busting--out all over, with a flurry of financing, M&A, and IPO activity.
  • Eddy Goldberg
  • 5,374 Reads 419 Shares
GoTo Foods
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As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you positive news each month
  • Eddy Goldberg
  • 5,796 Reads 1 Shares
It's a familiar scenario: a successful concept is born from a family-owned restaurant where everybody knows your name and embodies a particular culture.
  • John Longstreet
  • 3,296 Reads 40 Shares
In this tech-obsessed world, franchisors seeking to recruit the next generation of top-tier franchisees are engaging prospects through a constant flow of communication.
  • Debbie Selinsky
  • 3,806 Reads 2 Shares
To better position us to reach our 2012 goal of doubling franchise awards, we recently revamped our lead follow-up processes to increase the speed and effectiveness of our prospect follow-up.
  • Franchise Update
  • 3,428 Reads 12 Shares
Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,303 Reads 27 Shares
Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.
  • Paul Mangiamele
  • 4,721 Reads 1 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
  • Jeremy LaDuque
  • 9,963 Reads 1,164 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,219 Reads 1,023 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
  • Franchise Update
  • 2,582 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
  • Daniel Lieberman
  • 2,959 Reads 24 Shares
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If somebody were ever to build the Hollow Business Phrase Hall of Fame, this one stands right up there with "Your call is very important to us."
  • Steven S. Little
  • 3,146 Reads 158 Shares
Public relations is a business and a world unto itself, and most franchisors should consider outsourcing their publicity efforts when they can afford it.
  • Steve Olson
  • 12,592 Reads 1 Shares
Franchise candidates need easy access to capital. Many candidates who were "slam dunks" to get financing in the past are now receiving rejection letters and are faced with the prospect of trying to finance franchise opportunities through internal funds or with help from friends and family.
  • Joe Mathews
  • 5,734 Reads 29 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
  • Eddy Goldberg
  • 5,626 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,404 Reads 311 Shares
Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.
  • Kerry Pipes
  • 5,877 Reads 1,021 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
  • Eddy Goldberg
  • 3,173 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 2,941 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
  • Melinda Caughill
  • 4,993 Reads 205 Shares
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