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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Here are four reasons local business marketers should continue to use the Yellow Pages.
  • Daniel Lieberman
  • 2,950 Reads 24 Shares
If somebody were ever to build the Hollow Business Phrase Hall of Fame, this one stands right up there with "Your call is very important to us."
  • Steven S. Little
  • 3,125 Reads 158 Shares
Public relations is a business and a world unto itself, and most franchisors should consider outsourcing their publicity efforts when they can afford it.
  • Steve Olson
  • 12,564 Reads 1 Shares
Franchise candidates need easy access to capital. Many candidates who were "slam dunks" to get financing in the past are now receiving rejection letters and are faced with the prospect of trying to finance franchise opportunities through internal funds or with help from friends and family.
  • Joe Mathews
  • 5,680 Reads 29 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
  • Eddy Goldberg
  • 5,585 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,361 Reads 311 Shares
Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.
  • Kerry Pipes
  • 5,815 Reads 1,021 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
  • Eddy Goldberg
  • 3,158 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 2,921 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
  • Melinda Caughill
  • 4,976 Reads 205 Shares
It's an open question whether anyone can do much to help make their content go viral.
  • Daniel Lieberman
  • 3,414 Reads 4 Shares
Vox-Pop-Uli
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Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
  • Franchise Update
  • 4,599 Reads 240 Shares
In January 2012, ICANN began accepting applications for new top-level domain names.
  • Kerry Pipes
  • 5,648 Reads 77 Shares
Twenty years ago I first witnessed the magic of great PR. Dan Dorfman, a renowned investment advisor, wrote an article praising our small business-to-business franchise, which had 100-plus owners at the time.
  • Steve Olson
  • 4,121 Reads 1,023 Shares
With the proliferation of more sophisticated social media, PR, web, and blogging tools available today, franchisors have a golden opportunity to tell their story to a captive pool of franchise candidates who are hungry for such information.
  • Joe Mathews
  • 3,365 Reads
We asked three franchise sales executives what they are doing to improve the speed and effectiveness of their responses to prospects evaluating their system.
  • Franchise Update
  • 3,182 Reads 21 Shares
Franchising is bursting (not busting!) out all over these days, with a flurry of activity in financing, mergers and acquisitions, and incentives.
  • Eddy Goldberg
  • 3,568 Reads 25 Shares
When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.
  • Helen Bond
  • 3,861 Reads 139 Shares
There's something to be said for having walked for years in another person's shoes, for having come up the ranks to a leadership position.
  • Debbie Selinsky
  • 6,053 Reads 212 Shares
If you're wondering what a movie about baseball has to do with customer loyalty, I can give you the answer in one word: insight.
  • Jack Mackey
  • 3,970 Reads 1,023 Shares
When I was a little girl, I remember learning a song about friendship that has stuck with me since.
  • Melinda Caughill
  • 5,559 Reads 212 Shares
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Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.
  • Franchise Update
  • 3,753 Reads 135 Shares
Sixty-one percent of mobile users surveyed conduct local searches on their phones, and 72% of them said they made a purchase based on local searches on their smartphones.
  • Daniel Lieberman
  • 2,478 Reads 8 Shares
I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.
  • Jack Mackey
  • 3,752 Reads 89 Shares
Long gone are the good old days of 2002 - 2007, when development jokes about fog-the-mirror tests abounded.
  • Darrell Johnson
  • 2,829 Reads 2 Shares
Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.
  • Steve Olson
  • 4,429 Reads 81 Shares
Many entrepreneurs and business owners embrace the idea of franchising their business and leap into the franchise model with great hopes and expectations.
  • Beata Krakus
  • 15,575 Reads 3 Shares
In the previous three issues of FUSR, we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by selections of highlights from the report
  • Eddy Goldberg
  • 2,799 Reads 14 Shares
Franchising is seeing a flurry of activity in financing, mergers and acquisitions, and franchisee incentives in 2012, especially for returning veterans.
  • Eddy Goldberg
  • 3,412 Reads 39 Shares
Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.
  • Kerry Pipes
  • 6,321 Reads
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