Q1 | 2012

How Satisfied Are Your Franchisees?

Virtual Issue

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FEATURE

Leadership by Example: Earning The Confidence Of Franchisees

Anatomy of a Franchise Startup: A New Brand Sets Sail

CMO Roundtable - Franchisee Satisfaction In Overall Marketing Strategy

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What Are You Saying?: Test Yourself Right Now!

How do you promote your franchise to prospective buyers?

Steve Olson

Need To Know: Time To Think Outside The Rule?

Long gone are the good old days of 2002 - 2007, when development jokes about fog-the-mirror tests abounded.

Darrell Johnson

Way To Grow!: AlphaGraphics CEO Focuses On Transformation

Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.

Kerry Pipes

Getting to First Base: "Moneyball" Provides Insight On Customer Loyalty

I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.

Jack Mackey

Local Marketing Rules!: Ratcheting Up Unit-Level Sales

When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.

Helen Bond

Switch Hitters: Why Franchisees Make Better Franchisors

There's something to be said for having walked for years in another person's shoes, for having come up the ranks to a leadership position.

Debbie Selinsky

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Dot-Complicated: New Domain Names Bring Opportunities, Concerns

In January 2012, ICANN began accepting applications for new top-level domain names.

Kerry Pipes

Challenge the Pros - How does Franchisee Satisfaction Affect Your Referral Program?

Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.

Franchise Update