Q1 | 2012

How Satisfied Are Your Franchisees?

Virtual Issue

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FEATURE

Anatomy of a Franchise Startup: A New Brand Sets Sail

CMO Roundtable - Franchisee Satisfaction In Overall Marketing Strategy

What Are You Saying?: Test Yourself Right Now!

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Leadership by Example: Earning The Confidence Of Franchisees

Leadership is a fundamental ingredient for the success of a franchise concept. When franchisees invest in a brand, they are casting a vote of confidence in the leadership team.

Don Fox

Way To Grow!: AlphaGraphics CEO Focuses On Transformation

Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.

Kerry Pipes

Need To Know: Time To Think Outside The Rule?

Long gone are the good old days of 2002 - 2007, when development jokes about fog-the-mirror tests abounded.

Darrell Johnson

Getting to First Base: "Moneyball" Provides Insight On Customer Loyalty

I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.

Jack Mackey

Local Marketing Rules!: Ratcheting Up Unit-Level Sales

When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.

Helen Bond

Switch Hitters: Why Franchisees Make Better Franchisors

There's something to be said for having walked for years in another person's shoes, for having come up the ranks to a leadership position.

Debbie Selinsky

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SPONSORED CONTENT

Dot-Complicated: New Domain Names Bring Opportunities, Concerns

In January 2012, ICANN began accepting applications for new top-level domain names.

Kerry Pipes

Challenge the Pros - How does Franchisee Satisfaction Affect Your Referral Program?

Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.

Franchise Update