Issue I, 2012 How Satisfied Are Your Franchisees?
Inside This Issue:
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- Leadership by Example: Earning The Confidence Of Franchisees
- Anatomy of a Franchise Startup: A New Brand Sets Sail
- CMO Roundtable - Franchisee Satisfaction In Overall Marketing Strategy
- What Are You Saying?: Test Yourself Right Now!
- Need To Know: Time To Think Outside The Rule?
- Way To Grow!: AlphaGraphics CEO Focuses On Transformation
- Getting to First Base: "Moneyball" Provides Insight On Customer Loyalty
- Local Marketing Rules!: Ratcheting Up Unit-Level Sales
- Switch Hitters: Why Franchisees Make Better Franchisors
- Dot-Complicated: New Domain Names Bring Opportunities, Concerns
- Challenge the Pros - How does Franchisee Satisfaction Affect Your Referral Program?
- Franchise Partnership: Franchisee Satisfaction Is Key At Auntie Anne's