How do you promote your franchise to prospective buyers?
Long gone are the good old days of 2002 - 2007, when development jokes about fog-the-mirror tests abounded.
Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.
I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.
When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.
There's something to be said for having walked for years in another person's shoes, for having come up the ranks to a leadership position.
In January 2012, ICANN began accepting applications for new top-level domain names.
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.