Issue III, 2012 The Power of Transparency
Inside This Issue:
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- Anatomy of a Turnaround: Bennigan's Creates a New Box
- California Here We Come?
- Share and Share Alike: Franchisors and Franchisees Team Up on Local Store Marketing
- What's Your Multi-Unit Strategy? Creating an Effective Expansion Plan
- Respect for the Heart of the House
- It's Time: Franchise Consumer Marketing Conference Grows Up Fast!
- Thank the Banks! (What?): Banks are Helping Franchising Win the Competition For Credit
- Social Media's "Three C's": Customer, Content, and Channel
- Transparency and Disclosure: Denny's relies on Communication, Mutual Respect, and Feedback
- Challenge the Pros: How is Transparency Helping You Increase Sales Leads, Quality, and Deals?
- Know Your Customer: Put Yourself In Their Shoes
- CMO Roundtable: Keys To Better Communication Between Your Brand, Franchisees, and Customers
- Walking a Fine Line
- EmpireBuilders.tv Makes Online Debut
- Music to their Shears