Franchise Update Magazine Issue III, 2012: The Power of Transparency
Franchise Update Magazine: The Power of Transparency

Q3 | 2012

The Power of Transparency

MassageLuXe
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MassageLuXe
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MassageLuXe
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Most franchise systems would like to attract quality multi-unit franchisees and enjoy the benefits of having fewer franchisees operating more units, and reap the efficiencies gained in support, marketing, and training.
Marc Kiekenapp
Long Island native Bob Johnston says he did not exactly fall in love with franchising--or the restaurant business--from his vantage point as a dishwasher in his older brothers' Melting Pot restaurant in Tallahassee, Fla.
Debbie Selinsky
When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
Kerry Pipes and Eddy Goldberg
There's a game changer coming to franchising, and the lending community is to thank for it.
Darrell Johnson
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
Melinda Caughill
John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
Kerry Pipes
World Gym
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Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
Franchise Update
After 30 years in franchising, there is one lesson that I've learned personally and shared professionally. It goes like this: It's one thing to know your business.
Dina Dwyer-Owens
When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
Franchise Update
A year ago, Ray Margiano, an admitted lifelong "workaholic," had an epiphany.
Debbie Selinsky
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
Kerry Pipes
Cheryl and Joey Robinson operate 35 Supercuts locations in the Los Angeles area. Cheryl represents their company, Sapphire Ventures, on the board of the Supercuts Franchise Association (SFA).
Jack Mackey
SONIC Drive-In
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SONIC Drive-In
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SONIC Drive-In
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