When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
Kerry Pipes and Eddy Goldberg
There's a game changer coming to franchising, and the lending community is to thank for it.
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
After 30 years in franchising, there is one lesson that I've learned personally and shared professionally. It goes like this: It's one thing to know your business.
When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
A year ago, Ray Margiano, an admitted lifelong "workaholic," had an epiphany.
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
Cheryl and Joey Robinson operate 35 Supercuts locations in the Los Angeles area. Cheryl represents their company, Sapphire Ventures, on the board of the Supercuts Franchise Association (SFA).