In the fast food industry, taste will always rule. The past few years, however, have seen a shift in the way guests connect with brands, with elevated expectations regarding food quality, transparency, and authenticity.
By Bill Phelps
In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.
Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand.
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement.
William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge
"If it's on the Internet, it must be true." While we chuckle at that, franchisors also know the dark side of the Internet: that there is so much more misinformation than information out there.
Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.
Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.