Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
To say Tom Garrett has been a busy man since we last profiled him in 2015 would be a gross understatement. When we first met up with Garrett, his Atlanta-based GPS Hospitality company was operating 196 Burger King locations.
Kris Brown kicked his way through 12 seasons in the NFL. The former University of Nebraska standout and two-time National Champion was drafted by the Pittsburgh Steelers in 1999.
Multi-unit, multi-brand operators continue expanding each year--a trend that continues to accelerate as these "Dominators" grow their portfolios through acquisitions, building new units, refranchising, and scooping up successful units from retiring franchisees.
Albert Tadevosyan was an MMA (Mixed Martial Arts) fighter with a professional fight record of 7 wins, 1 loss, and 1 draw.
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
As we near the perpetual end-of-year market ritual of review and predict, we suspect that few strategists called this year's twists and turns in the domestic and geopolitical scenes with any great degree of accuracy.
Carol M. Schleif
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
For decades now, franchised concepts have attracted consumers and investors alike, who often feel compelled by one simple notion: they know what they are going to get. Whether it's a familiar menu or a stable cash flow, recognizable brands put people at ease.
I've been fortunate over the years to consistently think about and work on the intersection of people's experiences and how technology can help make them better.
"Obviously, if my sales are going up I will have more cash!" Think again. Growth costs money, yet most entrepreneurs believe that much of their growth can be funded from their growing company.
Most people reading this article probably are members of several loyalty programs. Some are franchisees whose systems have a loyalty program they and their staff have had to implement.
This past June, the White House announced a program intended to widen the scope of the government's apprenticeship and skills training programs.