Thomas Scott's report from the IFA Convention pinpoints several important takeaways for franchise sales and development in 2017.
- Thomas Scott
- 3,296 Reads 1 Shares
Franchisee recruitment is the cornerstone of any successful brand. It must be done right. It requires the right team, the right information, the right prospects, and the right follow-up.
- Kerry Pipes
- 5,241 Reads 1 Shares
It's not the fact that minimum wages are increasing for some multi-unit franchisees, but more the way officials are going about it that raises questions...and their blood pressure.
- Multi-Unit Franchisee
- 21,757 Reads 4 Shares
Papa Murphy's is offering a new development incentive program as the company continues to focus on accelerating growth in specific markets across the country. The new program offers zero royalties for the first three years of operation and $35,000 for the opening of each new store in select markets.
- Multi-Unit Franchisee
- 18,787 Reads 8 Shares
An established sales professional has mastered networking and thrives on helping businesses reach their goals.
- BirthdayPak
- 5,383 Reads
Huddle House uses limited-time incentive program to grow, with eight existing franchisees signing new deals. The Atlanta-based brand has plans to open an additional 100 restaurants over the next five years.
- Multi-Unit Franchisee
- 25,029 Reads 4 Shares
Franchisees take action by speaking out at a public hearing when a proposed IRS rule threatens the valuation of interests in closely held businesses.
- Eddy Goldberg
- 22,975 Reads 1 Shares
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
- John DiJulius
- 4,339 Reads 1 Shares
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
- Daniel Lieberman
- 2,391 Reads 1,023 Shares
Papa Murphy's is turning to refranchising as it looks for growth in select markets. The company says it's focused on investing to accelerate unit growth in underpenetrated markets in an effort to enhance local advertising opportunities and drive sales and profits.
- Multi-Unit Franchisee
- 22,345 Reads 1 Shares
A new president will bring a need for reassessing your business operations. The opportunities and threats of the past are likely much different than what they are going to be in the next three to five years. Be prepared for how these can have a direct impact on your internal strengths and weaknesses.
- Kendall Rawls
- 25,125 Reads 3 Shares
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment spending: where the digital money goes, by category.
- Eddy Goldberg
- 3,588 Reads 6 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,971 Reads
In the wake of a vote to exit the European Union, U.K. citizens made it clear shot that "status quo" was no longer acceptable.
- Carol Schleif
- 20,246 Reads
As a farm boy I learned common sense through experience. For instance, overloading a wheelbarrow could reduce back-and-forth trips, but at some point the wheelbarrow became too hard to balance and tipped over, defeating my intended purpose of less work.
- Darrell Johnson
- 24,003 Reads 2 Shares
Today's media darlings, the Millennials (Gen Y) were born beginning in the 1980s. For better or worse, we all seem to get a generational label these days to describe who we are, and how we should be dealt with from business, economic, and social perspectives.
- Todd Juneau
- 6,205 Reads 1 Shares
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
- Bill Edwards
- 8,101 Reads 3 Shares
Dunkin' Donuts Power Team To Open 69 New Restaurants In Louisiana. Longtime multi-unit franchisee Vik Patel, Super Bowl Quarterback Drew Brees, and former New York Giants offensive lineman David Diehl Bringing Rush of Donuts To The Bayou State.
- Multi-Unit Franchisee
- 26,087 Reads 1 Shares
Deciding which brands to invest in is a significant question. Factors run the gamut from getting in early on an emerging concept to customer trends to regional or geographic demands. Dave Goebel has been in franchising (as a franchisee and franchisor) long enough to have developed his own criteria for deciding.
- Multi-Unit Franchisee
- 14,066 Reads 14 Shares
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
- Eddy Goldberg
- 3,789 Reads 6 Shares
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
- Daniel Lieberman
- 3,633 Reads
Mara Fortin wears many hats as a Nothing Bundt Cakes franchisee: taste-testing in one of her seven San Diego-area stores, meeting with local business owners, advocating before Congress on issues of concern to franchisees and small-business owners, and mentoring young women.
- Debbie Selinsky
- 30,266 Reads 23 Shares
Spherion Staffing survey finds 62 percent of American employees are looking to make a job change in 2017. They are looking for better pay, new opportunities, and a better life/work balance.
- Multi-Unit Franchisee
- 21,019 Reads 2 Shares
Focus on preparing your business for the future because change is inevitable. Start 2017 by aggressively engaging in the strategic and succession planning process that will help you be prepared for variables such as proposed legislation that could substantially impact your organization.
- Kendall Rawls
- 21,887 Reads 1 Shares
Four essential questions to ask prospective franchisees.
- Marc Collopy
- 10,668 Reads 57 Shares
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment budget spending by category.
- Eddy Goldberg
- 4,065 Reads
Multi-unit, multi-brand franchisee Tom Garrett makes major move taking on another 194 Burger King locations. His GPS Hospitality company now oversees 431 Burger King and Popeyes franchises in 14 states.
- Multi-Unit Franchisee
- 28,296 Reads 2 Shares
Franchise Update Media launches its international conference for franchising professionals in Europe. The First Annual European Multi-Unit Franchising Conference was a one-day event held last December in Florence Italy and attracted more than 120 franchisees, franchisors, investors, association heads, and government representatives.
- Multi-Unit Franchisee
- 27,528 Reads 1,021 Shares
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
- Eddy Goldberg
- 3,629 Reads
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
- Daniel Lieberman & Eddy Goldberg
- 2,504 Reads
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