Ohio Feature Articles

To be the best at what you do. To be the best in your market, your industry, your niche. To take your passion and build a business that excels in every way. To build teams, train managers, and win the loyalty of customers. To gain recognition and win awards from your franchisors. And to provide for your family and build a life--and a business you can pass on to your children. All these goals and more are what drive multi-unit franchisees to dominate. In our annual "Dominators" issue, we feature six operators what drives them. Here's a "sneak preview."

USA Insulation, based in Eastlake, Ohio, has added four new franchise locations to serve Chicago, Omaha, Central New Jersey, and Portland, Maine. Interest in insulation has grown in recent years as homeowners hit by the economic downturn and rising energy costs seek to reduce their monthly gas and electric bills - good news for this franchisor. "Aside from the typical reasons for insulating a home, many of our new customers have wanted to take advantage of the energy tax credit," says company President Patrick Pitrone. "Adding home insulation now can get you a 30 percent federal energy tax credit of up to $1,500."

Joe Drury's personal history reads like a rags-to-riches movie script. Born in Canton, Ohio, he was on his own at 14 and "chose to survive," he says. "Everything I did, I attacked it like it was my last meal." He started out working in a Wendy's. He excelled and worked his way into the corporate office, where his mentor and "best friend," Wendy's founder Dave Thomas, taught him everything he knew about running a franchise and being a successful franchisee. He rose to vice president of operations at Wendy's, but left the company in the early 1990s to form the Carolina Restaurant Group, which bought 26 distressed Wendy's restaurants. By 2000, that number was up to 100 and sales had risen significantly.

What if there were a way to hire great, energetic franchisees who not only were excited about the brand, but also already knew it inside and out? Your next great franchise operators might be sitting right beside you at your next internal meeting.

Many franchisors have reached their limit on expanding into suburbia, but the imperative to grow remains strong. In response, an increasing number are training their sights on America's cities.The move to the suburbs has been a decades-long trend in the United States, and franchisors have followed suit. But more than half of the U.S. population live in the country's top 25 metropolitan areas, and nearly 80 percent live in the top 100 metro areas.Cities are complex, crowded places, running the gamut from blighted ghettos to luxury high-rises. Suburban commuters flood into them by the millions each day to work and shop, creating a vibrant marketplace. And the under-served inner cities are hungry for retail goods and services, jobs, and entrepreneurial opportunity, making them fertile ground for franchisors who take the time to learn, understand, and develop relationships with the people who live there.The Initiative for a Competitive Inner City (ICIC), founded in 1994 by Harvard Business School Professor Michael Porter, studies inner cities with a focus on economic development. According to ICIC, "[T]he inner city retail market offers significant profit potential for retail companies now operating in the highly competitive, over-saturated suburban markets." According to an ICIC study, the country's inner cities contain:

As a marketing expert for a string of fast food chains, Bill Welter learned his craft under "three wonderful kingmakers" of the franchising world: Ray Kroc, Colonel Harland Sanders, and Dave Thomas. But it wasn't until Welter got inside the four walls of his own restaurant that he understood the true nature of the business and the keys to its success.

"I love the action of the restaurants and the strategy of the real estate. This is the jackpot business for me," says Mike Scanlon, president and CEO of Thomas and King in Lexington, Ky., where he opened his first Applebee's in 1988.

In franchising, no one has to be reminded of the importance of making deals and signing fabulous new franchisees. But unless you actually open new units, inking the deal is only part of the story. This important distinction--between units sold and units opened--led us to examine six franchises that grew by more than 100 units between 2005 and 2006 and ask them how they did it.

Let's hope we're already well into a recession. Historically, that's been a good time for franchise sales. But before you start shopping for that new boat, the pain will continue for many brands. But not all.

In today's business environment, the mystery shopper - the person who pretends to be a customer or potential client while noting every conceivable plus and minus of their shopping or consumer experience - is a fact of life.

What was once a humble grassroots movement to "Save the Planet" has now become big business, with consumers a major part of the push. Seems everywhere you look these days, more and more companies are touting their "green" initiatives as they scramble to implement various ways to recycle, reuse, and renew. Green is in.

1987 was a good year for franchising. Up to then, franchising was young, brash, and not always professional. Franchises weren’t much concerned with history. They were built mostly by young entrepreneurs who saw an opportunity and grabbed it, looking forward, not backward. The first 30 years of modern business format franchising had the feeling of the Wild West (like the Internet of the last 10 years).

In the chronicles of franchising history, some names come immediately to mind - Ray Kroc, S. Truett Cathy, Dave Thomas. The names conjure up images of independent-minded entrepreneurs with the savvy, know-how, and vision to create successful business models replicable anywhere. As part of the celebration of Franchise UPDATE's 20th anniversary, we look back at some of these colorful, inspiring, and sometimes controversial characters.

If history has taught us anything, it’s that not all good things from the past necessarily follow us into the future. Employee attitudes and work ethics that were around two decades ago are no exception.

Mike Snyder, who grew up in Michigan and spent most of the last 20 years in and out of California, began work after college as a driver for FedEx in the early ‘80s. He ended up as vice president of the company's eastern region, responsible for $2 billion in revenue and more than a thousand employees.

Conventional wisdom has it that young franchises are jumping on the area developer bandwagon to grow quickly and establish their presence in the most efficient way.

The Home Depot is the big fish in retail hardware and home improvement centers. Founded by Bernie Marcus and Arthur Blank, their first store, opened in Atlanta in June 1979. Today, Home Depot has more than 2,100 stores and 350,000 employees with annual revenues approaching $100 billion. When it comes to U.S. retailers, Home Depot's annual sales rank second only to those of Wal-Mart.

Franchising can be a snap… or a click. Photography franchising is getting a lot of, er, exposure, and has developed rapidly in recent years.

Everyone's heard of mystery shopping. It's that practice where an unknown "customer" checks up on a business when they're not looking. Mystery shopping can uncover successful practices and, unfortunately, embarrassing deficiencies. But the good news is that the collected information can be used to help those operations and procedures that need improvement and correction. The data also can provide affirmation for those practices companies are performing well.

Pets and pet-related businesses are among today's hottest franchise opportunities--especially in the U.S., where pet owners are notorious for pampering their dogs, cats, birds (and even their rodents, reptiles, amphibians, and fish).

Gary Hoyle thought there might be a good concept for franchising at a Florida restaurant he knew. So he ate there every day for three monthsâ€"soaking in the atmosphere and dining on the delicacies. It was enough to convince him it could work.

The Home Depot is the big fish in retail hardware and home improvement centers. Founded by Bernie Marcus and Arthur Blank, their first store, opened in Atlanta in June 1979. Today, Home Depot has more than 2,100 stores and 350,000 employees with annual revenues approaching $100 billion. When it comes to U.S. retailers, Home Depot's annual sales rank second only to those of Wal-Mart.

Area developers usually come to the party with experience in franchising and the industry they're in--or at least one of the two. In the case of new Precision Tune Auto Care area developers Dick Lippert and Al Unser, Jr. (yes, that Al Unser, Jr.), neither has franchise experience. But Lippert brings a strong track record of business success. And Unser? Well, he knows a little something about cars.

At 17, Victor Chapron was just another boy in the 'hood facing one of three probable futures: drugs, jail, or death. Instead, he was rescued from his high-risk life in Los Angeles and sent to live with his aunt in Chicago. That's where he caught a break and turned his life around... maybe even saved it. Today, at 40 years old, he's come full circle. He's back in LA--this time at the top of his game.

Panera, phenomenally successful today, had an uncertain start. In 1993, Boston-based Au Bon Pain acquired the Saint Louis Bread Company and its 20 stores. From 1993 to 1997, the company "re-staged" the Saint Louis brand, increasing unit volumes by 75 percent. Somewhere en route, with visions of national expansion dancing in their heads, managment changed the concept's name to Panera Bread.

"If you're not moving forward, you're standing still," goes the old business axiom. In franchising, expansion is one way of moving forward. Whether you're a start-up organization or a player who's been around a while, growth through new sites is an objective--and when it comes to successful site selection tactics and techniques, consider the following approaches.

March 30th marked another celebration of outstanding achievement in multi-unit franchising when the 2006 FAB Awards were presented to four franchisee winners who demonstrated a level of performance resulting in significant contributions to franchisor systems. At the JW Marriott Las Vegas Resort, Spa & Golf, attendees got to see franchising at its best at the Fifth Annual Multi-Unit Franchising Development Conference & Expo.

Harry Loyle bought his first MotoPhoto store in 1985. Today he owns the company--well, three quarters of it anyway. But as president and CEO, he is, at last, in control. How he got there is a story of passion, persistence, disappointment, frustration, the achievement of a long-held dream, and a complex acquisition deal completed in February 2003.

It's a family affair all the way around at United States Beef Corp. Founded in 1969 when Bob and Connie Davis purchased their first Arby's restaurant – just five years after brothers Forrest and Leroy Raffel opened the first Arby's in Boardman, Ohio – today the Tulsa-based franchisee is headed by their sons Jeff, CEO, and John R. Davis, president. And a focus on a family-type atmosphere in its restaurants completes the picture.

Clara Osterhage says she is "the employer of choice in Dayton, Ohio." "I treat them the way I want to be treated and I pay them weekly," she says. "I could cut costs in half by paying every other week, but I know how important it is to them. It's a huge recruitment benefit. I have people who will never leave me."