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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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American Family Care
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As the resident copywriter at Local Search Masters, I review more online ads every day than is probably healthy. Luckily, spending all this time working with and thinking about these ads has helped me learn a few good habits I'd like to share here.
  • James Crater
  • 4,633 Reads 1,023 Shares
Apple's new iBeacon technology, an "indoor positioning system" that allows devices to notify iPhones and iPads when they're nearby, is being evaluated by a lot of mobile marketers.
  • Daniel Lieberman
  • 4,773 Reads
Do your franchisees use location analytics? Do they know what it is, and how it can boost their average unit volume and help the system grow? Do you?
  • Jack Mackey
  • 2,834 Reads
What's the downside to getting information from your sales force into your CRM system? If you're like most managers, you'll answer, "Actually getting the information from the sales force."
  • Mark Penson
  • 3,650 Reads
Imagine you're a new snowboarder or skier having a rough day on the slopes. Suddenly, a Vail Resorts employee glides alongside of you. You wonder if she's going to ask you to get off the mountain so you don't endanger yourself or anyone else.
  • John Tschohl
  • 5,237 Reads 1,014 Shares
If a 1% or 2% percent return on a direct mail campaign is about okay, then using the same odds you're sure to find at least one or two useful, inspiring, or challenging nuggets among these "101 Awesome Marketing Quotes" collected by HubSpot, the inbound marketing software platform provider.
  • Eddy Goldberg
  • 3,223 Reads 2 Shares
YouTube soft pedals it for fear of alienating advertisers seeking other age groups, but the 14- to 18-year-old set is their single largest demographic.
  • Daniel Lieberman
  • 4,323 Reads 20 Shares
We asked Stacy Anderson, chief marketing officer at Anytime Fitness and Waxing the City to discuss the role of diversity in the company's marketing department and in its marketing strategies.
  • Stacy Anderson
  • 26,758 Reads 121 Shares
Over the years we have learned to accept that no longer will a customer's problem be resolved quickly. With the invention of IVR (automated phone systems), companies have found a way to make customers "go away" when they have an issue.
  • John Tschohl
  • 10,838 Reads 10 Shares
Do you know how often consumers pass by your competitors' locations to visit you? Wouldn't it be great to know where and when consumers bypass your stores or restaurants to visit a competitor?
  • Jack Mackey
  • 24,476 Reads
Designing and executing a successful mobile marketing campaign is complex, and the competition's getting better at it. So should you.
  • Daniel Lieberman
  • 5,469 Reads 1,014 Shares
Angry Crab Shack
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We asked Annica Kreider, vice president of brand development at Mellow Mushroom to discuss the role of diversity in the company's marketing department and in its marketing strategies. Here's what she had to say.
  • Annica Kreider
  • 2,608 Reads
The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again.
  • Franchise Update Media
  • 3,990 Reads 73 Shares
What do you believe about SEO? And how do you know it's true? Perhaps it's time to read "17 SEO Myths You Should Leave Behind in 2014," a report from inbound marketing software platform provider Hubspot.
  • Eddy Goldberg
  • 2,780 Reads
It's bound to happen: one of your customers will have a problem with your business - if not at one of your stores, then at one of your brand's, even if it's across the country.
  • Daniel Lieberman
  • 3,307 Reads 1,014 Shares
Every company makes mistakes that could make them lose customers. I don't care what business you are in, something will go wrong.
  • John Tschohl
  • 4,550 Reads
Have you ever wanted to slap an exceptionally rude customer silly? That won't help as much as a solution a cafe owner in Nice, France...
  • Eddy Goldberg
  • 3,679 Reads
We're all familiar with the classics in the world of business books: Ken Blanchard, Jim Collins, Stephen Covey, Peter Drucker... you know the names.
  • Eddy Goldberg
  • 3,478 Reads
When an Instagram photo earns 11 likes, instead of showing a list of the handles of the people who have liked it, Instagram shows the number of likes.
  • Daniel Lieberman
  • 4,312 Reads
Online reviews, smartphones, and social media are not passing fads. Can they be useful to your franchise recruiting and development efforts?
  • Tim Johnson
  • 7,310 Reads 17 Shares
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
  • Kerry Pipes
  • 4,855 Reads 2 Shares
MY SALON Suite
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MY SALON Suite
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MY SALON Suite
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Validating and analyzing the effectiveness of social media activity can be challenging. There's a tendency to believe that the whole subject is black magic...
  • Daniel Lieberman
  • 3,518 Reads
Last year there was an inspiring celebration of the American Dream - and a tinge of sadness, too - as Hungry Howie's Pizza marked its 40th anniversary.
  • Jack Mackey
  • 7,469 Reads 1 Shares
If you want to know what 2014 will look like in the world of social media marketing, ask the experts!
  • Eddy Goldberg
  • 4,016 Reads
Remarketing gives online marketers more chances to do business with people who have visited their websites and looked at something but have gone away without buying.
  • Daniel Lieberman
  • 3,853 Reads 2 Shares
Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 4,625 Reads 176 Shares
Acquisio.com asked 14 digital marketing experts to share their predictions for the coming year.
  • Eddy Goldberg
  • 3,212 Reads 11 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
  • Jack Mackey
  • 5,260 Reads
After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.
  • Eddy Goldberg
  • 6,841 Reads 459 Shares
Bojangles' has one of the highest average unit sales volumes in the QSR industry, driven by strength across all three primary day parts.
  • Douglas J. Poppen
  • 2,826 Reads 24 Shares
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