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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 7,293 Reads 12 Shares
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
  • Daniel Lieberman
  • 2,770 Reads
Social media marketing news you can use. This week: Snapchat 101, listening to customers, mobile-friendly websites, the history of the hashtag (and how to use it), Facebook cracks down on "overly promotional" content, and Twitter makes all tweets since 2006 searchable.
  • Daniel Lieberman
  • 3,949 Reads 24 Shares
The top 5 mistakes brands make in local marketing - and how to fix them.
  • Lori Alba
  • 4,286 Reads 1 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • Eddy Goldberg
  • 4,023 Reads 1,014 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnell
  • 3,325 Reads 10 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 4,419 Reads 38 Shares
Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • Paul Jun
  • 4,250 Reads
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • Eddy Goldberg
  • 3,499 Reads
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • Jason Knill
  • 4,348 Reads 1,014 Shares
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • Daniel Lieberman
  • 4,241 Reads 20 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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A conversation with David Buckley, CMO at Sears Hometown and Outlet Stores, on the top three misperceptions that derail local marketing success for franchisors and franchisees.
  • Philip St. Jacques
  • 3,369 Reads
At The Maids, brand culture starts at the top. Learn how it permeates the rest of the franchise organization.
  • Amy Olson
  • 3,226 Reads
Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
  • Daniel Lieberman
  • 3,155 Reads
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • Bob Scaglione
  • 3,419 Reads
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • Brandmuscle
  • 4,359 Reads
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
  • Ellen Gomes
  • 2,476 Reads
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
  • Daniel Lieberman
  • 3,602 Reads
We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • Kerry Pipes
  • 2,472 Reads
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • Jared Flamm
  • 2,714 Reads
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • Daniel Lieberman
  • 3,748 Reads
MY SALON Suite
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MY SALON Suite
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MY SALON Suite
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According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • Tom Epstein
  • 2,701 Reads 13 Shares
SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
  • Eddy Goldberg
  • 2,704 Reads 25 Shares
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • Daniel Lieberman
  • 3,018 Reads 6 Shares
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
  • Kerry Pipes & Eddy Goldberg
  • 3,382 Reads 1,017 Shares
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • Vikram Rao & Francesca's Restaurant Group
  • 9,143 Reads 1 Shares
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
  • Plante Moran
  • 5,231 Reads 82 Shares
Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
  • Daniel Lieberman
  • 3,888 Reads 36 Shares
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 4,532 Reads
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
  • Maia McCann
  • 5,008 Reads 1 Shares
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