Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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September 27th, 2026
 The International Franchise Association is the world’s oldest and largest organization representing franchising.
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Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
- Paul Jun
- 4,216 Reads
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
- Eddy Goldberg
- 3,480 Reads
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
- Jason Knill
- 4,319 Reads 1,014 Shares
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
- Daniel Lieberman
- 4,216 Reads 20 Shares
A conversation with David Buckley, CMO at Sears Hometown and Outlet Stores, on the top three misperceptions that derail local marketing success for franchisors and franchisees.
- Philip St. Jacques
- 3,346 Reads
At The Maids, brand culture starts at the top. Learn how it permeates the rest of the franchise organization.
- Amy Olson
- 3,202 Reads
Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
- Daniel Lieberman
- 3,130 Reads
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
- Bob Scaglione
- 3,378 Reads
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
- Brandmuscle
- 4,324 Reads
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
- Ellen Gomes
- 2,452 Reads
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
- Daniel Lieberman
- 3,585 Reads
We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
- Kerry Pipes
- 2,445 Reads
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
- Jared Flamm
- 2,683 Reads
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
- Daniel Lieberman
- 3,724 Reads
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
- Tom Epstein
- 2,671 Reads 13 Shares
SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
- Eddy Goldberg
- 2,681 Reads 25 Shares
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
- Daniel Lieberman
- 3,003 Reads 6 Shares
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
- Kerry Pipes & Eddy Goldberg
- 3,361 Reads 1,017 Shares
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
- Vikram Rao & Francesca's Restaurant Group
- 9,094 Reads 1 Shares
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
- Plante Moran
- 5,200 Reads 82 Shares
Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
- Daniel Lieberman
- 3,866 Reads 36 Shares
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
- Kerry Pipes & Eddy Goldberg
- 4,501 Reads
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
- Maia McCann
- 4,950 Reads 1 Shares
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
- Maggie Jones
- 6,146 Reads 1,014 Shares
Inspire, a free tool from ActionSprout, analyzes Facebook Pages to see what recent content on their walls has been most successful, and provides a "Fan Engagement Score" for any page submitted to it.
- Daniel Lieberman
- 3,697 Reads 1,023 Shares
Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
- Mike Mrlik
- 3,793 Reads 1 Shares
Give 'em something to talk about. Just having a satisfied customer and giving them service that is simply good enough will not get anyone talking.
- John Tschohl
- 3,298 Reads
"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
- Jack Mackey
- 6,878 Reads 6 Shares
Email marketing is still one of the most successful ways to reach people on the Internet. Almost everyone who is online has is an email account, and their inbox is the first and last place most people check every day.
- Daniel Lieberman
- 3,897 Reads
As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
- Kerry Pipes
- 6,192 Reads
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