Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
- Vikram Rao & Francesca's Restaurant Group
- 9,199 Reads 1 Shares
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
- Plante Moran
- 5,263 Reads 82 Shares
Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
- Daniel Lieberman
- 3,914 Reads 36 Shares
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
- Kerry Pipes & Eddy Goldberg
- 4,575 Reads
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
- Maia McCann
- 5,040 Reads 1 Shares
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
- Maggie Jones
- 6,279 Reads 1,014 Shares
Inspire, a free tool from ActionSprout, analyzes Facebook Pages to see what recent content on their walls has been most successful, and provides a "Fan Engagement Score" for any page submitted to it.
- Daniel Lieberman
- 3,743 Reads 1,023 Shares
Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
- Mike Mrlik
- 3,885 Reads 1 Shares
Give 'em something to talk about. Just having a satisfied customer and giving them service that is simply good enough will not get anyone talking.
- John Tschohl
- 3,396 Reads
"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
- Jack Mackey
- 6,943 Reads 6 Shares
Email marketing is still one of the most successful ways to reach people on the Internet. Almost everyone who is online has is an email account, and their inbox is the first and last place most people check every day.
- Daniel Lieberman
- 3,979 Reads
As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
- Kerry Pipes
- 6,271 Reads
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
- Kerry Pipes
- 4,900 Reads
We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
- Franchise Update
- 4,940 Reads
"SEO, SEO, SEO" has become the online equivalent of "location, location, location." So many articles, so many years of expert advice, and so many case studies, success stories, best practices...
- Eddy Goldberg
- 3,276 Reads
It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
- Daniel Lieberman
- 3,845 Reads
As CMO at Austin-based Schlotzsky's since January 2014, Mark Mears oversees the direction of the brand's marketing division...
- Kerry Pipes
- 3,317 Reads
We asked Martha O'Gorman, Chief Marketing Officer at Liberty Tax Service, how she identifies Liberty's ideal customers - and how she targets them effectively with marketing initiatives. Here's what she had to say.
- Franchise Update
- 5,151 Reads
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
- Johnny Cheng
- 3,171 Reads
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address.
- Daniel Lieberman
- 3,176 Reads
There are rules for a reason: they work for most people most of the time. Often, scientific evidence backs them up.
- John Tschohl
- 5,174 Reads
The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.
- Mark Ryski
- 7,764 Reads 107 Shares
Every marketer thinks about their ideal customer - where they live, what they like, what they buy, where they buy it, and why.
- Eddy Goldberg
- 3,143 Reads 1,023 Shares
Research shows that 36% of people tested still don't realize that Google's Adwords ads are actually advertisements (down from 41% in 2013).
- Daniel Lieberman
- 3,793 Reads
In her blog on Didit.com, Margaret Murphy, social media coordinator at the digital marketing firm, takes a look at 10 social media trends she expects to continue growing this summer.
- Margaret Murphy
- 3,678 Reads 42 Shares
Brands have a new love affair with Millennial men. Who is the Millennial Man, you might ask? He is a hard worker who is typically happier with his current career and making more money than his female counterparts.
- Jeff Fromm
- 3,882 Reads 44 Shares
Writing on viralblog.com, Laurens Bianchi explains the benefits of integrating user-generated content into your marketing mix - as well as how to do it.
- Laurens Bianchi
- 2,658 Reads 12 Shares
As CMO at Austin-based Schlotzsky's, Mark Mears oversees the direction of the brand's marketing division, including the strategic management of its marketing and creative services departments, along with directing brand promotions, advertising, creative design, menu tests, and other initiatives.
- Kerry Pipes
- 5,316 Reads 144 Shares
We asked Rob Stravitz, vice president of marketing at Valvoline Instant Oil change, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
- Rob Stravitz
- 4,765 Reads 1 Shares
There's a lot of competition out there. And, as the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
- William Rodriguez
- 3,287 Reads
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