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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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AnswerConnect offers 24/7 live answering with professional receptionists using franchisor-approved scripts to ensure a warm, consistent brand experience.
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Yes, Virginia, spending on brand awareness does lead to increased sales!
  • Hallie Wright
  • 5,036 Reads 9 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
  • Eddy Goldberg
  • 3,732 Reads 7 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
  • Andrea Brandon
  • 6,348 Reads 14 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
  • Franchise Update Media
  • 4,481 Reads 26 Shares
How franchises can get the most from geotargeting and geofencing
  • Nicollette Dineen
  • 7,674 Reads 113 Shares
When is "traditional" media (vs. digital) a better choice for your campaigns?
  • Dan Santy
  • 5,112 Reads 15 Shares
As consumers "cut the cord" on cable, savvy local marketers fill the void.
  • Mike Peters
  • 3,985 Reads 37 Shares
Influencer marketing: exploring its dark side.
  • Eddy Goldberg
  • 3,038 Reads 2 Shares
Consumer marketing news you can use – today! (We’ve made some changes.)
  • Eddy Goldberg
  • 3,421 Reads 3 Shares
If you don't have control over your data, you might be led in the wrong direction.
  • Scott East
  • 3,526 Reads 14 Shares
How Auntie Anne's creates loyal customers for its impulse purchase products
  • Nick Bergelt
  • 11,511 Reads 9 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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8 Female Franchise Marketing Leaders Answer 10 Questions
  • Eddy Goldberg
  • 4,740 Reads 9 Shares
What’s the ROI of an impression?
  • Hallie Wright
  • 6,657 Reads 71 Shares
We've remodeled this newsletter and expanded the content.
  • Eddy Goldberg
  • 2,670 Reads 2 Shares
Tips on using videos in your email marketing strategy.
  • Sean Gordon
  • 8,226 Reads 45 Shares
Traditional or digital media? Finding the balance to get the results you want.
  • Dan Santy
  • 3,689 Reads 4 Shares
Facebook has a lot of data about your customers. Are you using it to the max?
  • Lora Kellogg
  • 3,644 Reads 18 Shares
Overcome unconscious bias by hiring managers and employees who represent your customers.
  • Eddy Goldberg
  • 10,092 Reads 8 Shares
How Dale Carnegie Training adapts to international marketing challenges
  • Adam Gogolski
  • 7,915 Reads 8 Shares
How is your brand's involvement in cause marketing helping in franchise recruitment?
  • Franchise Update
  • 7,025 Reads 8 Shares
How Young Rembrandts adapts to the marketing challenges of international expansion.
  • Liz Wahl
  • 9,045 Reads 5 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Cause Marketing: How 6 brands give back to the communities they serve.
  • Helen Bond
  • 7,304 Reads 26 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 11,197 Reads 69 Shares
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 5,107 Reads 18 Shares
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 11,574 Reads 22 Shares
The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
  • Eddy Goldberg and Kerry Pipes
  • 7,296 Reads 4 Shares
Every brand has a story - but not everyone knows how to tell it. Use these 5 tips to tell yours most effectively.
  • Lora Kellogg
  • 7,947 Reads 21 Shares
Learn how Club Pilates creates online ads that build loyalty and engage customers
  • Jessica Yarmey
  • 6,883 Reads 75 Shares
New Research Explores Consumer Dining Habits and Motivators Changing the Way Diners Engage with Foodservice.
  • Multi-Unit Franchisee
  • 7,616 Reads 11 Shares
If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 4,418 Reads 38 Shares
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