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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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ScaleMates
ScaleMates connects growth-hungry franchisees with investment-ready operators who contribute capital, have real skin in the game, and lead better-performing stores.
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MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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Consumer marketing news you can use – today! (We’ve made some changes.)
  • Eddy Goldberg
  • 3,398 Reads 3 Shares
If you don't have control over your data, you might be led in the wrong direction.
  • Scott East
  • 3,497 Reads 14 Shares
How Auntie Anne's creates loyal customers for its impulse purchase products
  • Nick Bergelt
  • 11,457 Reads 9 Shares
8 Female Franchise Marketing Leaders Answer 10 Questions
  • Eddy Goldberg
  • 4,677 Reads 9 Shares
What’s the ROI of an impression?
  • Hallie Wright
  • 6,623 Reads 70 Shares
We've remodeled this newsletter and expanded the content.
  • Eddy Goldberg
  • 2,608 Reads 2 Shares
Tips on using videos in your email marketing strategy.
  • Sean Gordon
  • 8,190 Reads 45 Shares
Traditional or digital media? Finding the balance to get the results you want.
  • Dan Santy
  • 3,658 Reads 4 Shares
Facebook has a lot of data about your customers. Are you using it to the max?
  • Lora Kellogg
  • 3,611 Reads 18 Shares
Overcome unconscious bias by hiring managers and employees who represent your customers.
  • Eddy Goldberg
  • 10,043 Reads 8 Shares
How Dale Carnegie Training adapts to international marketing challenges
  • Adam Gogolski
  • 7,870 Reads 8 Shares
American Family Care
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American Family Care
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American Family Care
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How is your brand's involvement in cause marketing helping in franchise recruitment?
  • Franchise Update
  • 6,970 Reads 8 Shares
How Young Rembrandts adapts to the marketing challenges of international expansion.
  • Liz Wahl
  • 9,010 Reads 5 Shares
Cause Marketing: How 6 brands give back to the communities they serve.
  • Helen Bond
  • 7,237 Reads 26 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 11,126 Reads 69 Shares
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 5,070 Reads 18 Shares
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 11,509 Reads 22 Shares
The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
  • Eddy Goldberg and Kerry Pipes
  • 7,249 Reads 4 Shares
Every brand has a story - but not everyone knows how to tell it. Use these 5 tips to tell yours most effectively.
  • Lora Kellogg
  • 7,910 Reads 21 Shares
Learn how Club Pilates creates online ads that build loyalty and engage customers
  • Jessica Yarmey
  • 6,836 Reads 75 Shares
New Research Explores Consumer Dining Habits and Motivators Changing the Way Diners Engage with Foodservice.
  • Multi-Unit Franchisee
  • 7,579 Reads 11 Shares
Camp Bow Wow
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Camp Bow Wow
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Camp Bow Wow
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If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 4,387 Reads 38 Shares
Learn how 4 brands are using digital technology, plus tips from a marketing pro
  • Sara Wykes
  • 7,783 Reads 39 Shares
Local businesses competing for customers' time and attention can improve their chances with these tactics
  • Shawna Ford
  • 8,444 Reads 5 Shares
8th Franchise Consumer Marketing Conference is coming up in June
  • Eddy Goldberg
  • 12,199 Reads 4 Shares
Can marketing technology be keeping your team from doing what it does best?
  • Kandi O'Connor
  • 13,294 Reads 14 Shares
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 4,671 Reads 76 Shares
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 3,846 Reads 1 Shares
5 ways to improve the quality of your brand’s social media posts
  • Alexis Krisay
  • 5,132 Reads 23 Shares
Social media marketing news you can use. This week: 1) Can virtual reality make the dreams of CMOs come true?; 2) Search ad spending continues its migration to mobile; 3) There's no such thing as too much email marketing!; 4) Taco Bell's new line of branded clothing targets Gen Z.
  • Eddy Goldberg
  • 3,468 Reads 18 Shares
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