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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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ScaleMates
ScaleMates connects growth-hungry franchisees with investment-ready operators who contribute capital, have real skin in the game, and lead better-performing stores.
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Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
  • 4,500 Reads 26 Shares
Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
  • Paul Erdelt
  • 5,172 Reads 55 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
  • Eddy Goldberg
  • 2,882 Reads 8 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 8,798 Reads 8 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 7,541 Reads 116 Shares
Yes, Virginia, spending on brand awareness does lead to increased sales!
  • Hallie Wright
  • 5,101 Reads 9 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
  • Eddy Goldberg
  • 3,779 Reads 7 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
  • Andrea Brandon
  • 6,408 Reads 14 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
  • Franchise Update Media
  • 4,546 Reads 26 Shares
How franchises can get the most from geotargeting and geofencing
  • Nicollette Dineen
  • 7,737 Reads 113 Shares
When is "traditional" media (vs. digital) a better choice for your campaigns?
  • Dan Santy
  • 5,182 Reads 15 Shares
Drybar
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Drybar
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Drybar
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As consumers "cut the cord" on cable, savvy local marketers fill the void.
  • Mike Peters
  • 4,030 Reads 37 Shares
Influencer marketing: exploring its dark side.
  • Eddy Goldberg
  • 3,104 Reads 2 Shares
Consumer marketing news you can use – today! (We’ve made some changes.)
  • Eddy Goldberg
  • 3,462 Reads 3 Shares
If you don't have control over your data, you might be led in the wrong direction.
  • Scott East
  • 3,571 Reads 14 Shares
How Auntie Anne's creates loyal customers for its impulse purchase products
  • Nick Bergelt
  • 11,604 Reads 9 Shares
8 Female Franchise Marketing Leaders Answer 10 Questions
  • Eddy Goldberg
  • 4,793 Reads 9 Shares
What’s the ROI of an impression?
  • Hallie Wright
  • 6,718 Reads 74 Shares
We've remodeled this newsletter and expanded the content.
  • Eddy Goldberg
  • 2,723 Reads 2 Shares
Tips on using videos in your email marketing strategy.
  • Sean Gordon
  • 8,280 Reads 45 Shares
Traditional or digital media? Finding the balance to get the results you want.
  • Dan Santy
  • 3,740 Reads 4 Shares
GoTo Foods
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GoTo Foods
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GoTo Foods
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Facebook has a lot of data about your customers. Are you using it to the max?
  • Lora Kellogg
  • 3,694 Reads 18 Shares
Overcome unconscious bias by hiring managers and employees who represent your customers.
  • Eddy Goldberg
  • 10,164 Reads 8 Shares
How Dale Carnegie Training adapts to international marketing challenges
  • Adam Gogolski
  • 7,971 Reads 8 Shares
How is your brand's involvement in cause marketing helping in franchise recruitment?
  • Franchise Update
  • 7,099 Reads 8 Shares
How Young Rembrandts adapts to the marketing challenges of international expansion.
  • Liz Wahl
  • 9,112 Reads 5 Shares
Cause Marketing: How 6 brands give back to the communities they serve.
  • Helen Bond
  • 7,392 Reads 26 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 11,306 Reads 69 Shares
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 5,154 Reads 18 Shares
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 11,683 Reads 22 Shares
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