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What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
  • Franchise Update
  • 7,584 Reads
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 4,303 Reads 1 Shares
In the restaurant world, if you survive 3 years, you have essentially beaten the odds. Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 4,421 Reads 1 Shares
When evaluating a brand, experienced operators have two big advantages over first-time prospects. First, they know what questions to ask. Second, most of the time they know what a good answer looks like.
  • Darrell Johnson
  • 6,715 Reads
Golden Corral franchisee uses a people-centered formula that brings success to his business and fuels his desire to give back to his community.
  • Multi-Unit Franchisee
  • 13,496 Reads 3 Shares
New energy management systems can provide significant financial benefits and operational efficiencies. Here's how multi-unit franchisees can benefit.
  • James Walton
  • 9,636 Reads 1 Shares
Building an effective multi-unit sales strategy takes commitment, time, and changes to your FDD.
  • Marc Kiekenapp
  • 7,560 Reads
Remembering Marc Alan Kiekenapp, 1952 - 2014
  • Gary Gardner & Therese Thilgen
  • 5,614 Reads 2 Shares
Franchisees testify before Senate committee that recent actions by the NLRB would significantly undermine their ability to operate and sustain their businesses - potentially forcing them to close down.
  • Multi-Unit Franchisee
  • 6,017 Reads
Valvoline Instant Oil Change franchisee Don Smith is getting bigger and better, and "killing the competition."
  • Multi-Unit Franchisee
  • 7,556 Reads 1 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,033 Reads
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • Daniel Lieberman
  • 3,871 Reads
At age 64, ServiceMaster/Furniture Medic franchisee Paul Berg is on the grow again. He just added a new territory and is not planning to stop growing anytime soon.
  • Multi-Unit Franchisee
  • 6,703 Reads
Business entrepreneurs and leaders will always encounter challenges. But they can forge ahead with skills like caring, courage, confidence, competence and commitment.
  • Marsha Friedman
  • 8,769 Reads 1 Shares
Top 10 trends in franchise lead generation, from the Franchise Performance Group, points the way to increased franchise sales in 2015.
  • Thomas Scott and Joe Mathews
  • 12,670 Reads
2015 AFDR highlights: recruitment budgets and spending (where the money goes), based on responses from 139 franchise brands.
  • Eddy Goldberg
  • 5,270 Reads
Throughout modern history, periods of heightened innovation and technological advance were followed by a relatively radical step up in the human condition as new industries, processes, routines, and services became commonplace.
  • Carol M. Schleif
  • 11,167 Reads
New report says franchise businesses projected to again grow faster than the rest of the economy in 2015.
  • Multi-Unit Franchisee
  • 12,639 Reads 20 Shares
Watermill Express franchisee sells purified water while staying actively involved and giving back routinely his community.
  • Multi-Unit Franchisee
  • 6,753 Reads
Digital payment technology (eWallets) are here - and growing. See how they can benefit your brand and strengthen your relationships with customers.
  • Bradley Wilkes
  • 4,331 Reads 1,014 Shares
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • Daniel Lieberman
  • 6,564 Reads
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Historically in franchising, real estate was coveted as a key strategic asset. Most franchisees overwhelmingly preferred to acquire the real estate as part of any new development and/or acquisition they were contemplating.
  • Dean Zuccarello
  • 8,003 Reads
Army veteran Jim Lager turns to franchising model where he prefers a hands-on approach, streamlined systems, and a drive to teach others.
  • Multi-Unit Franchisee
  • 10,430 Reads
Multi-unit franchisees will face certain challenges this year, but with the proper preparation and a little extra effort, you can breeze right past them towards success.
  • Chuck Pistor
  • 6,268 Reads
Miracle Method President Chuck Pistor takes a look at what will help and hurt franchise sales and system growth in 2015.
  • Chuck Pistor
  • 5,993 Reads
2015 AFDR highlights: top sales producers and top Internet sales producers by category show where franchise sales came from, with data from 2010 through 2014.
  • Eddy Goldberg
  • 3,451 Reads
Alvaro Garcia already has 21 Jersey Mike's Subs locations in Southern California under his belt. And now he is in the midst of an aggressive 70-store development plan that matches an equally fierce work ethic.
  • Multi-Unit Franchisee
  • 16,043 Reads 16 Shares
This year's annual CFA Day Forum will be in Washington, D.C. from March 24-25 at the Omni Shoreham.
  • Multi-Unit Franchisee
  • 6,403 Reads 33 Shares
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 6,590 Reads 12 Shares
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
  • Daniel Lieberman
  • 2,474 Reads
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