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Engagement means a lot of different things to different people. To some it means happy, satisfied team members.
  • Nate DaPore
  • 5,677 Reads 1 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnell
  • 2,957 Reads 10 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,844 Reads 38 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,525 Reads 78 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 4,785 Reads 1,019 Shares
Colors on Parade CEO Jeff Cox maps out some changes to his lead generation practices for 2015.
  • Kerry Pipes
  • 5,177 Reads 1 Shares
Thomas Maguire operates a PuroClean franchise to help home owners and business owners with property damage restoration, emergency clean up, and repair services for home owners.
  • Multi-Unit Franchisee
  • 10,245 Reads 2 Shares
Paralyzed by perfection when it comes to making business decisions? This writer makes a good case that the "80% Rule" will almost always carry you through.
  • Mark Abbott
  • 4,052 Reads 2 Shares
Reporters love sources who understand their needs. Getting a call from a reporter who wants to quote you as an expert for his story, review your products or services, or invite you to write an exclusive article for a publication, is a major coup.
  • Ginny Grimsley
  • 6,763 Reads
Part 5, the final installment of this serialized e-book by Joe Mathews on how to create a buyer-centric franchise sales process, examines deal pacing and managing emotional engagement.
  • Joe Mathews
  • 4,570 Reads
Jeff Tews and Susan Rather were married for just a year when they entered a new venture as franchisees in the home care field.
  • Helen Bond
  • 9,643 Reads
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Now that we're nearing November, it's time to refocus on the business with an eye toward planning for 2015.
  • Steve Lefever
  • 7,720 Reads 1 Shares
As a new year approaches, Steve Olson asks, "Has your concept gone a little stale – and what can you do about it?"
  • Steve Olson
  • 2,073 Reads
Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • Paul Jun
  • 3,534 Reads
Leadership authority Roxi Hewertson exposes 4 myths about what makes a great leader. By changing the way you think about leadership you can change the effectiveness of your business.
  • Multi-Unit Franchisee
  • 7,757 Reads 4 Shares
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • Eddy Goldberg
  • 3,041 Reads
You want your customers to talk about you. Positive word of mouth advertising can enable your most loyal customers to not only talk about you but also to keep doing business with you. So give them something to talk about.
  • John Tschohl
  • 7,526 Reads
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • Jason Knill
  • 3,695 Reads 1,014 Shares
Gary Grace's life in franchising has been marked by several major achievements and milestones.
  • Eddy Goldberg
  • 7,839 Reads 1 Shares
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • Daniel Lieberman
  • 3,675 Reads 20 Shares
Hopefully, you've heard that the Payment Card Industry Data Security Standard (PCI DSS) has changed... again.
  • Giles Witherspoon-Boyd
  • 16,324 Reads 1 Shares
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
ApplePie Capital, a new source of franchise finance, looks to make funding the American Dream easier - and much quicker!
  • Eddy Goldberg
  • 8,447 Reads
Two diverse partners blend together to be active in their Checkers franchiser business and their community.
  • Multi-Unit Franchisee
  • 7,674 Reads
Are you a leader or a manager? Find the right balance and watch your company grow!
  • John Tschohl
  • 2,348 Reads
Organizations have leaders and managers. But there is a stark difference between the two and each has different skills sets. Can you recognize leaders from managers?
  • John Tschohl
  • 8,477 Reads
To celebrate and recognize the achievements of multi-unit and multi-brand franchisees, we again turn our annual focus to multi-unit franchisees we like to call "Dominators."
  • Kerry Pipes
  • 7,970 Reads 1,023 Shares
Part 4 of this series on creating a buyer-centric franchise sales process covers the FDD review, validation, discovery day, and "decision time."
  • Joe Mathews
  • 2,023 Reads
Sam Anabi's time as a police officer in La Verne, Calif., laid the foundation for his business focus of helping those in need.
  • Debbie Selinsky
  • 7,131 Reads
Steve Olson offers five tips on how to improve the effectiveness of your sales team's closing skills.
  • Steve Olson
  • 4,392 Reads
How are you using technology to identify, reach, and track prospects?
  • Franchise Update
  • 4,678 Reads
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