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Engagement means a lot of different things to different people. To some it means happy, satisfied team members.
  • Nate DaPore
  • 5,773 Reads 1 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnell
  • 2,995 Reads 10 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,899 Reads 38 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,677 Reads 78 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 4,913 Reads 1,019 Shares
Colors on Parade CEO Jeff Cox maps out some changes to his lead generation practices for 2015.
  • Kerry Pipes
  • 5,252 Reads 1 Shares
Thomas Maguire operates a PuroClean franchise to help home owners and business owners with property damage restoration, emergency clean up, and repair services for home owners.
  • Multi-Unit Franchisee
  • 10,376 Reads 2 Shares
Paralyzed by perfection when it comes to making business decisions? This writer makes a good case that the "80% Rule" will almost always carry you through.
  • Mark Abbott
  • 4,079 Reads 2 Shares
Reporters love sources who understand their needs. Getting a call from a reporter who wants to quote you as an expert for his story, review your products or services, or invite you to write an exclusive article for a publication, is a major coup.
  • Ginny Grimsley
  • 6,826 Reads
Part 5, the final installment of this serialized e-book by Joe Mathews on how to create a buyer-centric franchise sales process, examines deal pacing and managing emotional engagement.
  • Joe Mathews
  • 4,658 Reads
Jeff Tews and Susan Rather were married for just a year when they entered a new venture as franchisees in the home care field.
  • Helen Bond
  • 9,828 Reads
American Family Care
SPONSORED CONTENT
American Family Care
SPONSORED CONTENT
American Family Care
SPONSORED CONTENT
Now that we're nearing November, it's time to refocus on the business with an eye toward planning for 2015.
  • Steve Lefever
  • 7,834 Reads 1 Shares
As a new year approaches, Steve Olson asks, "Has your concept gone a little stale – and what can you do about it?"
  • Steve Olson
  • 2,114 Reads
Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • Paul Jun
  • 3,601 Reads
Leadership authority Roxi Hewertson exposes 4 myths about what makes a great leader. By changing the way you think about leadership you can change the effectiveness of your business.
  • Multi-Unit Franchisee
  • 7,846 Reads 4 Shares
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • Eddy Goldberg
  • 3,123 Reads
You want your customers to talk about you. Positive word of mouth advertising can enable your most loyal customers to not only talk about you but also to keep doing business with you. So give them something to talk about.
  • John Tschohl
  • 7,626 Reads
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • Jason Knill
  • 3,763 Reads 1,014 Shares
Gary Grace's life in franchising has been marked by several major achievements and milestones.
  • Eddy Goldberg
  • 7,997 Reads 1 Shares
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • Daniel Lieberman
  • 3,717 Reads 20 Shares
Hopefully, you've heard that the Payment Card Industry Data Security Standard (PCI DSS) has changed... again.
  • Giles Witherspoon-Boyd
  • 16,439 Reads 1 Shares
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
ApplePie Capital, a new source of franchise finance, looks to make funding the American Dream easier - and much quicker!
  • Eddy Goldberg
  • 8,549 Reads
Two diverse partners blend together to be active in their Checkers franchiser business and their community.
  • Multi-Unit Franchisee
  • 7,785 Reads
Are you a leader or a manager? Find the right balance and watch your company grow!
  • John Tschohl
  • 2,379 Reads
Organizations have leaders and managers. But there is a stark difference between the two and each has different skills sets. Can you recognize leaders from managers?
  • John Tschohl
  • 8,572 Reads
To celebrate and recognize the achievements of multi-unit and multi-brand franchisees, we again turn our annual focus to multi-unit franchisees we like to call "Dominators."
  • Kerry Pipes
  • 8,119 Reads 1,023 Shares
Part 4 of this series on creating a buyer-centric franchise sales process covers the FDD review, validation, discovery day, and "decision time."
  • Joe Mathews
  • 2,064 Reads
Sam Anabi's time as a police officer in La Verne, Calif., laid the foundation for his business focus of helping those in need.
  • Debbie Selinsky
  • 7,295 Reads
Steve Olson offers five tips on how to improve the effectiveness of your sales team's closing skills.
  • Steve Olson
  • 4,482 Reads
How are you using technology to identify, reach, and track prospects?
  • Franchise Update
  • 4,778 Reads
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