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Rich Wilson needed to earn money for his college education. The way he saw it, he had two choices.
  • Kerry Pipes
  • 8,438 Reads 2 Shares
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 2,984 Reads
This is part of an ongoing series about making the most of your Discovery Day presentations.
  • Steve Olson
  • 2,853 Reads 1 Shares
We asked Van J. Ingram, Vice President for Franchise Development at Taco John's International, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 2,867 Reads
MFV Expositions, the International Franchise Association and Franchise Update Media Join Forces for an All-Day, Educational Event in New York City on June 18, Exclusive to Multi-Unit Franchise Owners
  • Franchise Update Media
  • 8,763 Reads
John Mulherin, a former investment bank CEO, likes to say he flunked retirement. "I believe that as people age, they have a decision to make," he says.
  • Debbie Selinsky
  • 8,076 Reads
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
  • Jacob Grosshandler
  • 3,758 Reads
Why won't my employees just do what I tell them? Why am I struggling to motivate my team? Why aren't they giving me the performance I need?
  • Dr. Tasha Eurich
  • 7,169 Reads 1 Shares
The home care industry has rapidly become one of the most popular in franchising--with some of the most satisfied and successful franchisees, according to a new report just released by Franchise Business Review.
  • Multi-Unit Franchisee
  • 5,402 Reads
The Affordable Care Act (ACA) implementation, potential minimum wage increases, and likely overtime rule changes add to the ongoing challenges of managing the expense side of any business.
  • Darrell Johnson
  • 4,691 Reads
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 3,027 Reads
Sonny’s BBQ
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For franchisors that want to rapidly expand their franchise systems, the local digital marketing imperative is clear. A recent survey of 437 service industry franchisees found that 58% view online marketing as "very important" or "important" to the success of their business.
  • Gary Ritkes
  • 4,406 Reads
Looking for help retaining customers? Creating loyal customers? Who isn't? Here's a collection of 50 favorite reads on the subject from Help Scout Customer Champion Gregory Ciotti.
  • Gregory Ciotti
  • 3,773 Reads
A high-tech startup that analyzes photos shared on social media has been hired by Kraft Macaroni and Cheese to help with its social media marketing outreach.
  • Daniel Lieberman
  • 3,820 Reads
In 1996, Jack Hough was trying to figure out which restaurants to place where in a somewhat limited space at the North Georgia Premium Outlets mall.
  • Debbie Selinsky
  • 10,752 Reads 28 Shares
I think the life experiences that most shaped me as a leader were the curveballs, or when others didn't believe I could do something.
  • Franchise Update
  • 6,525 Reads
This 2014 first-ever Multi-Unit Franchising Conference Video collection includes 11 key featured sessions and over 12 hours of video.
  • Multi-Unit Franchisee
  • 5,267 Reads
Franchise Update's Multi-Unit Franchising Conference just wrapped another winning event that attracted record numbers and offered another stellar lineup of keynote speakers and industry titans.
  • Multi-Unit Franchisee
  • 8,685 Reads
Franchising is all about outsourcing. Someone comes up with a great concept and essentially outsources its growth to franchisees so corporate can focus on its core task of system development.
  • Eddy Goldberg
  • 12,241 Reads 3 Shares
How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.
  • Eddy Goldberg
  • 3,386 Reads 1,021 Shares
Email is dominating business communications, and social media is replacing much of what previously was done through print advertising.
  • Cheng Cohen
  • 6,706 Reads 13 Shares
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The Internet portals continue to be one of the most successful inquiry generators for franchise sales. Like all of our businesses, the portals have gone through a transformation and are making many positive changes so they can continue to provide us with good inquiries.
  • Marc Kiekenapp
  • 3,723 Reads
Companies schedule Discovery Days in different ways: once a month, once a week, or anytime a candidate can make it! As your system grows, you'll be forced to schedule more frequent and specific dates so you don't overtax your home office resources.
  • Steve Olson
  • 2,579 Reads
If the nation hadn't been in the midst of a government shutdown and debt ceiling debate, last year's Nobel Prize winners in economics probably would have received more attention and commentary.
  • Carol Schleif
  • 7,193 Reads 1,023 Shares
Discuss the role of diversity inside your marketing department and in your marketing strategies.
  • Franchise Update
  • 4,692 Reads 1,021 Shares
Tom Sutko spent three decades in leadership roles with a Fortune 500 company. The years taught him a lot about management and operations.
  • Multi-Unit Franchisee
  • 9,487 Reads 2 Shares
Here's an intriguing idea from New York Times best-selling author and writing coach Michael Levin, "Creativity is a muscle; use it or lose it." Levin says anyone can grow their creativity just like any other muscle.
  • Multi-Unit Franchisee
  • 6,204 Reads
In wrestling with this question, it is clear that so-called loyalty programs are really rewards programs.
  • Jack Mackey
  • 10,546 Reads 1 Shares
Conventional wisdom says it makes sense for multi-unit franchisees with food brands to stick with food as they expand. Ahmed El-Hawary doesn't see it that way.
  • Debbie Selinsky
  • 9,296 Reads 2 Shares
I literally grew up working in the business before it became a holding company for multiple franchised service brands. By the time I was 13, I was learning all about sales and customer service at a car wash my father owned.
  • Franchise Update
  • 4,986 Reads
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