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An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company's bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success. If not carried out correctly, however, this can also be a costly drain on a company's time, energy, and money.
  • Kay Ainsley
  • 4,152 Reads 3 Shares
Previously, we discussed the importance of marketing to succeed in your franchise business. In this article, we dig into specific tactics, resources, and suggestions for attracting and retaining customers.
  • Eddy Goldberg
  • 57,436 Reads 46 Shares
Fast-growing ZIPS Dry Cleaners often draws comparisons to Planet Fitness for shaking up an industry with a same-day, one-price model.
  • Helen Bond
  • 9,269 Reads 12 Shares
By now, bitcoin has become a household word. The idea of a digital, unregulated "cryptocurrency" elicits strong responses. Some have heralded bitcoin as revolutionary. Others, such as JPMorgan Chase CEO Jamie Dimon, denounced it as a "fraud." But in January of this year, Dimon walked that comment back, and declared, “The blockchain is real.” Why the change?
  • Joyce Mazero and William Sentell
  • 21,495 Reads 25 Shares
Multi-unit El Pollo Loco franchisee opens the brand's first location in Santa Rosa, California.
  • Multi-Unit Franchisee
  • 9,352 Reads 13 Shares
If you have to ask yourself if you're difficult to work for than you probably are. How to overcome ego-driven leadership problems.
  • Dan Iosue
  • 5,775 Reads 40 Shares
Grand openings at Wayback Burgers ensure franchisees connect with the local market
  • Kandi O'Connor
  • 10,827 Reads 22 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 7,060 Reads 50 Shares
Absent an economic shock, we should have continued expansion this year and into next.
  • Darrell Johnson
  • 5,969 Reads 5 Shares
If you love animals, enjoy working with people, and would like to be your own boss, investing in a pet franchise can be a fulfilling, enjoyable, and financially rewarding career. You’ll be helping both animals and their owners while doing something you enjoy tremendously.
  • Emma Pearson
  • 18,873 Reads 33 Shares
The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
  • 26,056 Reads 4 Shares
Tropical Smoothie Cafe
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Kamal Singh worked as a cashier at McDonald's, delivered sub sandwiches, opened his own Lenny's Subs shop, began adding other franchise brands.
  • Kerry Pipes
  • 11,338 Reads 25 Shares
Arizona-Based Arby's Multi-Unit Operator Opening Brand's First New 'Fast-Crafted Style' Restaurant in Tucson Area.
  • Kerry Pipes
  • 8,362 Reads 24 Shares
Two NFL Players Team Up To Bring Additional Jamba Juice Locations to Washington, DC Market
  • Kerry Pipes
  • 4,507 Reads 11 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 7,100 Reads 17 Shares
Development learns to play well with operations at Kids First Swim Schools
  • Gary Roth
  • 3,100 Reads 2 Shares
In what ways does your development department work alongside your operations department to enhance the recruitment process?
  • Franchise Update
  • 5,944 Reads 1 Shares
China is hot, as is much of Asia. So is Latin America. Hot for what? For expansion-minded U.S. franchise brands seeking growth opportunities. In a trend that accelerated with the onset of the Great Recession, U.S. franchisors have been looking overseas with greater focus for the past three-plus years.
  • Eddy Goldberg
  • 27,089 Reads 35 Shares
How many times have you heard, "A smile is free. It costs absolutely nothing to give but can mean the world to the person who receives it?"
  • John DiJulius
  • 8,012 Reads 34 Shares
Now may be the ideal time to invest in a home services franchise for multiple reasons. Spending on home renovations and repairs is expected to stay strong according to the Leading Indicator of Remodeling Activity (LIRA) report by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University.
  • Emma Pearson
  • 20,921 Reads 119 Shares
Checkers & Rally's Franchisees Turning to Brand's New 'Modular' Design Concept Enabling Them To Build More Quickly and at Lower Cost.
  • Multi-Unit Franchisee
  • 5,559 Reads 28 Shares
Bojangles
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Facing the Challenges Related to Partnerships, Family, and Children Entering Into A Business Operation.
  • Jeff Bannon
  • 5,318 Reads 13 Shares
If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 3,820 Reads 38 Shares
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 5,227 Reads 4 Shares
To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
  • John DiJulius
  • 7,507 Reads 8 Shares
As the American economy staggered in the last few years of the 21st century's first decade, many U.S.-based franchisors began to search for growth opportunities overseas, casting a serious eye at international expansion. And from overseas, foreign-based franchisors saw depressed U.S. real estate prices and increased availability of prime locations as an opportunity to penetrate the U.S. market and establish a beachhead with American consumers.
  • Eddy Goldberg
  • 27,348 Reads 5 Shares
Eric Holm has graced the pages of this magazine before. We first profiled him in these pages in 2013, then recognized him with our 2015 Noble Cause MVP Award and profiled him again.
  • Kerry Pipes
  • 14,410 Reads 6 Shares
Fazoli's Multi-Unit Franchisee Bringing the Brand's Second Location to the state of Arkansas.
  • Multi-Unit Franchisee
  • 7,390 Reads 13 Shares
Planet Fitness Multi-Unit Operator Acquires Clubs in Alabama and Virginia with Plans to Open Additional Units in the Markets.
  • Multi-Unit Franchisee
  • 8,901 Reads 7 Shares
If your goal is to open your own business and you love animals, owning a pet franchise will enable you to have a business that benefits animals - the best of both worlds!
  • Emma Pearson
  • 19,453 Reads 70 Shares
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