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The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
  • Franchise Update
  • 5,189 Reads 1,021 Shares
Mike Orcutt left Domino's corporate for the franchisee life in 1990. He's built a great "team," achieved success, and now oversees more than 100 Domino's locations.
  • Multi-Unit Franchisee
  • 37,178 Reads 44 Shares
Franchise industry on the defensive after SEIU files a petition demanding that the federal government investigate franchisors for alleged abuses against franchisees.
  • Multi-Unit Franchisee
  • 7,364 Reads
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • Lisa Dimson
  • 5,684 Reads 177 Shares
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
  • Daniel Lieberman
  • 4,122 Reads
Franchisee group SRG diversifies its portfolio with 15-unit development agreement for Newk's Eatery in Louisiana and Texas.
  • Multi-Unit Franchisee
  • 7,626 Reads 1,014 Shares
IFA says new California bill would create untested new statutory language leading to costly litigation and hindering future franchise development.
  • Multi-Unit Franchisee
  • 8,414 Reads 1,014 Shares
Julia Stewart, CEO and chair of DineEquity (Applebee's and IHOP), discusses her career in franchising, leadership attributes and skills, women leaders, and her path to the C-suite.
  • Kerry Pipes
  • 9,030 Reads 24 Shares
2015 AFDR highlights: Website mystery shopping of nearly 150 brands reveals most franchisors have a long way to go to excellence; social channel usage still lacking.
  • Eddy Goldberg
  • 4,397 Reads 34 Shares
Franchisee group with 30 years of experience will bring Dunkin' Donuts and Basin-Robbins restaurants to Albuquerque, New Mexico.
  • Multi-Unit Franchisee
  • 9,602 Reads 1 Shares
Pro-business reps warn New York Governor Cuomo not to discriminate against franchisees by raising minimum wage.
  • Multi-Unit Franchisee
  • 7,514 Reads 4 Shares
Hot Dish Advertising
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Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • Kerry Pipes
  • 5,762 Reads 1 Shares
Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
  • Daniel Lieberman
  • 4,048 Reads 1,021 Shares
On many levels, 2014 was a tumultuous year for the franchise business model.
  • Darrell Johnson
  • 10,275 Reads 1,014 Shares
Simplification and a renewed focus on business and life have taken center stage for Anand Gala since we profiled him in 2010.
  • Kerry Pipes
  • 7,319 Reads
Houston franchise group Spicy Ketchup, LLC, signs a deal to bring 5 Persona Wood Fired Pizzeria locations to Texas.
  • Multi-Unit Franchisee
  • 7,813 Reads
IFA says franchisees proudly show high levels of satisfaction and contract renewal rates despite new report by union group.
  • Multi-Unit Franchisee
  • 6,214 Reads
Having trouble hiring that "perfect" salesperson? These 7 interviewing tips will help you separate the winners from the rest of the pack.
  • Eliot Burdett
  • 6,427 Reads
2015 AFDR highlights: Responses by franchisors to qualified mystery shoppers who submitted inquiries through their websites reveal that much room for improvement remains.
  • Eddy Goldberg
  • 3,154 Reads
Those preparing to be business successors need to understand they must win the right to be heard. Work hard, ask the appropriate questions, identify the strengths, weaknesses, threats, and opportunities, and you'll be rewarded with openness and respect.
  • Champ Rawls
  • 7,238 Reads 4 Shares
5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
  • Laurel Mintz
  • 6,447 Reads 1 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • Daniel Lieberman
  • 3,645 Reads 36 Shares
Longtime Tennessee multi-brand operator adds Quaker Steak & Lube to his portfolio. The deal marks the first Tennessee location for the brand.
  • Multi-Unit Franchisee
  • 8,221 Reads 3 Shares
A proposed bill in California threatens more than 80,000 franchise locations that employ nearly one million workers in the state.
  • Multi-Unit Franchisee
  • 7,281 Reads 1,014 Shares
4 ways franchise brands can leverage technology to improve the effectiveness of their field support teams.
  • Chris Taylor
  • 7,309 Reads 3 Shares
2015 AFDR highlights: Brokers – who's using them, costs and commissions, and investment levels
  • Eddy Goldberg
  • 3,063 Reads
Multi-Unit Franchisee magazine recognizes franchisee excellence with MVP Awards at the 2015 Multi-Unit Franchising Conference.
  • Multi-Unit Franchisee
  • 8,980 Reads
Guidant Financial and BoeFly announce a new partnership with Russo's Restaurants to increase credit access to franchisees, helping more entrepreneurs make Russo's Restaurants franchise ownership and expansion a reality.
  • Multi-Unit Franchisee
  • 7,047 Reads 9 Shares
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • Matt Steinfort
  • 3,674 Reads
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
  • Daniel Lieberman
  • 3,261 Reads
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