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How do you go beyond platitudes about customer service to systems that engage customers and deliver marketing impact through a superior customer experience? Top franchise executives provide 3 key customer insights.
  • Jack Mackey
  • 3,711 Reads 16 Shares
Social media marketing news you can use. This week: Snapchat 101, listening to customers, mobile-friendly websites, the history of the hashtag (and how to use it), Facebook cracks down on "overly promotional" content, and Twitter makes all tweets since 2006 searchable.
  • Daniel Lieberman
  • 3,429 Reads 24 Shares
Is your "human-ness" getting in the way of your thinking, learning, and leadership? 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 3,901 Reads
Every organization has a chance to deliver a positive customer experience. That experience has many starting points and touch points along the customer interaction.
  • Lisa Ford
  • 9,129 Reads 11 Shares
Sam Anabi has always gained satisfaction from helping others. The former La Verne, Calif. police officer found great fulfillment in law enforcement before an injury changed his career-path.
  • Multi-Unit Franchisee
  • 23,473 Reads 12 Shares
New software solution integrates sales, operations, and marketing activities. Edible Arrangements buys eMaximation, expands offerings, and rebrands it Naranga.
  • Eddy Goldberg
  • 4,506 Reads 57 Shares
When David Gronewoller was asked to be part of this "Dominators" issue, the Golden Corral franchisee expressed sincere surprise.
  • Helen Bond
  • 11,387 Reads 1 Shares
Vast amounts of energy and treasure have been invested to understand why customers do--or don't--come back. Few questions are more important, since same-store sales growth is built on the backs of loyal customers.
  • Jack Mackey
  • 7,757 Reads 1 Shares
As 2015 approaches, it's time for a reality check on your vision and your team - and to look at good turnover vs. bad turnover as you work to grow your company to the next level.
  • Gino Wickman
  • 2,852 Reads 1,014 Shares
Having trouble dealing with non-performing franchisees? Helping them off your bus gracefully, fairly, and quickly is often the best path for all.
  • Steve Olson
  • 2,245 Reads 14 Shares
7 common negotiating mistakes that when avoided will help you make power plays that lead to win-win situation in business and in life.
  • Multi-Unit Franchisee
  • 8,296 Reads
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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The top 5 mistakes brands make in local marketing - and how to fix them.
  • Lori Alba
  • 3,978 Reads 1 Shares
New company creates a franchise loan marketplace that connects franchisees in need of capital with investors seeking fixed-income returns.
  • Eddy Goldberg
  • 6,812 Reads 6 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • Eddy Goldberg
  • 3,407 Reads 1,014 Shares
Don Smith is an eternal optimist. And for Smith, the first and largest Valvoline Instant Oil Change franchisee, this positive outlook has paid off.
  • Helen Bond
  • 21,109 Reads 9 Shares
Engagement means a lot of different things to different people. To some it means happy, satisfied team members.
  • Nate DaPore
  • 5,687 Reads 1 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnell
  • 2,965 Reads 10 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,857 Reads 38 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,541 Reads 78 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 4,795 Reads 1,019 Shares
Colors on Parade CEO Jeff Cox maps out some changes to his lead generation practices for 2015.
  • Kerry Pipes
  • 5,187 Reads 1 Shares
MassageLuXe
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MassageLuXe
SPONSORED CONTENT
MassageLuXe
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Thomas Maguire operates a PuroClean franchise to help home owners and business owners with property damage restoration, emergency clean up, and repair services for home owners.
  • Multi-Unit Franchisee
  • 10,261 Reads 2 Shares
Paralyzed by perfection when it comes to making business decisions? This writer makes a good case that the "80% Rule" will almost always carry you through.
  • Mark Abbott
  • 4,057 Reads 2 Shares
Reporters love sources who understand their needs. Getting a call from a reporter who wants to quote you as an expert for his story, review your products or services, or invite you to write an exclusive article for a publication, is a major coup.
  • Ginny Grimsley
  • 6,772 Reads
Part 5, the final installment of this serialized e-book by Joe Mathews on how to create a buyer-centric franchise sales process, examines deal pacing and managing emotional engagement.
  • Joe Mathews
  • 4,590 Reads
Jeff Tews and Susan Rather were married for just a year when they entered a new venture as franchisees in the home care field.
  • Helen Bond
  • 9,662 Reads
Now that we're nearing November, it's time to refocus on the business with an eye toward planning for 2015.
  • Steve Lefever
  • 7,736 Reads 1 Shares
As a new year approaches, Steve Olson asks, "Has your concept gone a little stale – and what can you do about it?"
  • Steve Olson
  • 2,082 Reads
Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • Paul Jun
  • 3,548 Reads
Leadership authority Roxi Hewertson exposes 4 myths about what makes a great leader. By changing the way you think about leadership you can change the effectiveness of your business.
  • Multi-Unit Franchisee
  • 7,768 Reads 4 Shares
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