Franchise Guide: - Franchising.com

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Create long-term stability for your family business and lay the groundwork for future growth by defining a vision, providing opportunities, creating an exit plan, and using family governance policies, and other provisions to bring in the next generation
  • Kendall Rawls
  • 16,085 Reads 2 Shares
Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
  • Steve Rockman
  • 4,176 Reads 47 Shares
Multi-unit franchisees working together with their brands, and on their own at the local level, can rely on certain tools and strategies to help build their success.
  • Alex Vaccaro
  • 19,142 Reads 1 Shares
Social media marketing news you can use. This week: 1) Getting started with Instagram Business Profiles; 2) 6 easy marketing ideas you can use to cash in on the Pokèmon GO craze (while it lasts); 3) Facebook updates its Live video service; 4) Snapchat now has more users than Twitter; 5) Food brands – let an expert with 450,000 followers show you how to take better photos of your food for social media marketing!
  • Daniel Lieberman
  • 2,977 Reads 6 Shares
How financing and site selection strategies play a significant role in multi-unit franchisee expansion.
  • John T. Hewitt
  • 17,402 Reads 13 Shares
Michael Geiger and his partner John Iaquinta operate 7 Moe's Southwest Grill locations in the Pittsburgh area. Their company is technologically savvy and focused on community service. They also understand the important role their employees play in providing top-shelf customer service. He believes "premium performance" requires a "premium wage."
  • Multi-Unit Franchisee
  • 13,466 Reads 5 Shares
Since co-founding the Bottle & Bottega brand 5 years ago, Nancy Bigley has learned how to lead a brand, trust in others, and has never stopped being nice to people.
  • By Eddy Goldberg
  • 4,564 Reads 2 Shares
7 tips to increase your franchise sales, find the best candidates for your brand, and improve the performance of your sales team.
  • Steve Olson
  • 5,235 Reads
A couple of years ago we worked with a really big search engine client to help them better understand and approach the franchise community.
  • Darrell Johnson
  • 15,850 Reads 12 Shares
For years we've expected prospects to apply to an online form to generate a lead. Today, viewers are much more dynamic on their approach. Franchising.com gives viewers many ways to make the franchise connection.
  • Franchise Update Media
  • 5,746 Reads 1 Shares
If you are in a scenario where your business is doing great but you have little or no liquidity, make it a priority to free up cash.
  • Champ Rawls
  • 17,019 Reads
Hot Dish Advertising
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Jeff Davis' United States Beef Corporation (US Beef) operates 333 restaurants in 8 states across the country's midsection (Oklahoma, Arkansas, Kansas, Missouri, Illinois, Colorado, Idaho, and Wyoming), providing employment and career path opportunities for more than 7,000 employees. The company has an aggressive expansion plan to add 70 new restaurants by 2022 and remodel 123 existing stores along the way.
  • Multi-Unit Franchisee
  • 18,607 Reads 1 Shares
Are your reward or loyalty programs achieving your goals or costing you money? Better use of analytics can help you target your programs more effectively.
  • Charles Hogan
  • 5,740 Reads 2 Shares
Social media marketing news you can use. This week: 1) Twitter boosts video length time from 30 to 140 seconds; 2) Facebook announces several new ad products and features for marketers; 3) Instagram continues its outstanding growth – have you tried it lately?; 4) Snapchat just might be your ticket to the demographic you seek.
  • Daniel Lieberman
  • 2,746 Reads 3 Shares
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
  • 4,062 Reads 1,021 Shares
Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.
  • Franchise Update
  • 3,567 Reads 3 Shares
The difference between being a leader and being an exceptional leader is admitting shortcomings and weaknesses. Avoid these common mistakes, take steps to create new habits, and gain more respect and followers.
  • Dan Schneider
  • 16,375 Reads 4 Shares
Dan Ponder operates 36 Hardee's in three states and is an operations-focused franchisee who likes to own the building and land underneath. A dozen years ago, Ponder scrapped a formal mission statement for a focus on providing employees and various departments with the tools to be the "Best Franchise Group" within the Hardee's chain.
  • Multi-Unit Franchisee
  • 14,638 Reads 11 Shares
Three converging trends - adaptability, multi-unit concentration, and franchise agreements rebalancing - will shape the future of franchising.
  • Darrell Johnson
  • 3,875 Reads 12 Shares
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,851 Reads 1,023 Shares
Do you know the seven drivers of gross margin? More important, do you know how to actually manage them in your business?
  • Rod Bristol
  • 16,725 Reads 1,021 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Public relations is witnessing something of a tactical evolution these days, but at its core it's still all about communication and relationships. No two elements are more fundamental--or effective--in designing and executing a franchise PR strategy.
  • Kerry Pipes
  • 4,812 Reads 2 Shares
After an extended period of complacency, markets have whipsawed in 2016. Will this level of heightened volatility continue?
  • Carol Schleif
  • 15,372 Reads 2 Shares
SMS can be a powerful tool for building the customer relationship. Targeted messages, exclusive deals, and helpful reminders via smartphone can all help improve customer satisfaction and create loyal fans.
  • Multi-Unit Franchisee
  • 20,347 Reads 7 Shares
The Saxton Group, a Dallas-based McAlister's Deli franchisee with 67 locations, has built a culture around knowing when and how to respond in the communities where it does business.
  • Multi-Unit Franchisee
  • 12,096 Reads 1 Shares
Feeling technical, yet practical? Check out these 6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 2).
  • Paul Elliott
  • 4,912 Reads 9 Shares
Social media marketing news you can use. This week: 1) Have you tried Facebook Live, the company's new video platform for sharing vids with your brand followers?; 2) 5 things you're missing if you're not using Google Places for local marketing; 3) 21 mistakes to avoid when using Instagram to promote your brand; 4) 16 Snapchat hacks, tips, and hidden features you can use; and 5) a long hot summer looms for the Twittersphere as The Hillary and The Donald get social.
  • Daniel Lieberman
  • 2,767 Reads 4 Shares
They say everything's bigger in Texas. It's definitely bigger for Texan Michael Knobelock, whose Houston-based MSK Enterprises operates nearly 70 franchise locations spread across 4 different brands and 7 states.
  • Kerry Pipes
  • 22,110 Reads 28 Shares
How you can reassure your employees in light of the Department of Labor's new overtime rules.
  • Dan Schneider
  • 14,318 Reads 1 Shares
Seattle-based Papa Murphy's franchisee who is deeply involved in giving back to his community, also has a unique perspective on how to build great team leadership at his restaurants.
  • 12,380 Reads 7 Shares
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