Issue II, 2011 Reputation Management
Inside This Issue:
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- How important is a conversion strategy to your development plans?
- Will This New Brand Bear Fruit?: Laying the Groundwork For a New Franchise
- Conference Calling!: Franchise Consumer Marketing Conference Board Sets Agenda
- CMO Roundtable: Does Your Brand Have An Online Reputation Management Strategy?
- Point of Contact: CMO Terri Miller on Great Clips' Innovative POS System
- Custom-er Driven: Your Brand is Built By What's Being Said Online
- Southwest Seasoning: Paul Damico Puts His Mark on Moe's Southwest Grill
- Grow Smart, Risk Less: BrightStar CEO Builds On Her Rapid Success
- Naked Pizza: Out in Front: Turning Purchases Into Conversations
- Consumer Marketing Brand-Wagon: Survey Shows Brands Embracing New Strategies
- Cash or Credit?: Tracking The Changes in How Consumers Pay
- How Strong Is Your Validation?: Satisfied franchisees are Your Trump Card
- Leadership: You Can Do It, Too