Q4 | 2016

2017 Annual Franchise Development Report

Virtual Issue

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FEATURE

Growing Abroad in 2017?: International Franchise Development Trends

Gen Z on the Rise: Millennials are so Last Generation

Shopping for Improvement

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SPONSORED CONTENT

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SPONSORED CONTENT

Drive It Like You Stole It: Putting Yourself in Your Candidate's Shoes

I live in Detroit. I've been a car guy longer than a franchise guy. I go to lots of car events and see lots of event t-shirts. A few years back a new t-shirt arrived with the words, "Drive It Like You Stole It" across the back.

Jim Bender

CMO Roundtable: Balancing National Brand Campaigns With Local Store Marketing

For any national campaign, we must keep in mind that the need for our services can vary on the regional and hyper-local level depending on climate and extreme weather.

Franchise Update

Let It All Hang Out!: Got the Nerve to Post All Your Customer Reviews?

What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.

John DiJulius

Don't Be a Platypus!: Adjusting Sensibly to External Threats

An alligator looks about the same as it did 100 million years ago. However, it evolved into a smaller, quicker version as the world around it changed.

Darrell Johnson

Going Abroad?: Be Prepared to Make Some Changes!

On one end of the spectrum of international expansion is the thought that you are offering consumers in other countries the opportunity to partake in an American experience and nothing will change from market to market.

Kay Ainsley

STAR Lights!: Honoring the Best in Franchise Recruitment

Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.

Debbie Selinsky

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Growth Minded: Mark Kartarik Manages by Walking Around - A Lot!

Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.

Kerry Pipes

Amped for Growth!: 18th Leadership & Development Conference Raises the Volume

Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.

Kerry Pipes & Eddy Goldberg

2017 AFDR: It's Benchmarking Time!

Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.

Eddy Goldberg

Cleaning Up for 10 Years: Oxi Fresh Grows Up and Gives Back

I never want to stand still. I always want to be working on something and find ways to improve it, expand upon it, and to be innovative.

Jonathan Barnett

Team Player: Cross-Functional Strategy Drives Fazoli's new CMO

In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.

Kerry Pipes

Challenge the Pros: Measuring the ROI from your Annual Franchise Recruitment Budget

To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.

Franchise Update