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Matt Smith, CMO at sweetFrog Premium Frozen Yogurt, dishes on 2016 changes to the brand's marketing strategies and tactics.
  • Matt Smith
  • 9,630 Reads 9 Shares
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
  • By Daniel Lieberman
  • 3,006 Reads
Annie Aggarwal, whose parents Renu and Bharat Aggarwal moved to Texas from India in 1989, recalls her extended family's surprise in 1997 when her mother decided to use her savings to purchase a Subway franchise in Houston.
  • Debbie Selinsky
  • 10,075 Reads 6 Shares
"If it's on the Internet, it must be true." While we chuckle at that, franchisors also know the dark side of the Internet: that there is so much more misinformation than information out there.
  • Darrell Johnson
  • 6,017 Reads
Scott Richburg, a former U.S. Army National Guard officer and owner of an engineering consulting firm, smiles when he recalls the learning curve he faced when he bought his first Sport Clips franchise in 2003.
  • Debbie Selinsky
  • 6,460 Reads 1 Shares
Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 6,036 Reads
Cambridge Franchise Holdings acquires 42 more Burger King restaurants and 5 convenience stores in Tennessee, Mississippi, and Arkansas.
  • Multi-Unit Franchisee
  • 14,929 Reads 3 Shares
Effective teamwork and organizational productivity are built on creating a strong culture of trust.
  • Loyd Rawls
  • 8,063 Reads 2 Shares
Is your franchise development team plugged into what's happening in all your other departments? They should be, if you want to increase sales.
  • Jim Bender
  • 2,775 Reads
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 5,725 Reads 1,014 Shares
This column looks into the use of employee handbooks by multi-unit franchisees, particularly those originally drafted by the franchisor or by a third party operating in a different state from the franchisee's territory.
  • Daniel Mormino
  • 9,336 Reads 1 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Mary and Ferrel Freer often finish each other's sentences. That's most likely because the Flagstaff, Ariz., couple have been married 49 years--and for most of that time have worked together as franchisees for brands including Sizzler, Del Taco, and Hampton Inn & Suites.
  • Debbie Selinsky
  • 7,722 Reads 6 Shares
In my 30-plus years in franchising I have often wondered: What is the "DNA" of a franchise sales superstar? Is it a natural selling talent fueled by tremendous drive? Is it pure luck based on representing today's hottest franchise?
  • Steve Olson
  • 3,044 Reads
Dan Tarantin is president and CEO of Harris Research, franchisor of Chem-Dry and N-Hance Wood Renewal. Chem-Dry, founded in 1977, is a carpet and upholstery cleaning brand with more than 3,500 locations in 50 countries and provides services to nearly 10,000 homes daily.
  • By Kerry Pipes
  • 4,331 Reads
Gina Puente creates success non-traditionally through unique brands and airport locations.
  • Kerry Pipes
  • 8,624 Reads
New Franchise Business Review "Best of the Best" report highlights the most satisfied franchisees in the business.
  • Multi-Unit Franchisee
  • 11,703 Reads 3 Shares
Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
  • Adam Pierno
  • 5,017 Reads 1,021 Shares
During the 10 years Kevin Herman worked as a physical therapist providing home care in the Philadelphia area, he heard plenty of stories from patients about the kinds of assistance they needed--and their difficulty in finding those services.
  • Debbie Selinsky
  • 8,194 Reads 1 Shares
Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
  • Daniel Lieberman
  • 3,491 Reads
It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement.
  • William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge
  • 3,098 Reads
When it comes to hiring, BrightStar Care franchisees Maureen and Peter Moore count on more than just credentials to get the job done.
  • Helen Bond
  • 10,885 Reads 1 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
  • Franchise Update
  • 5,579 Reads 1,014 Shares
After Being Arby's largest franchisee - then its CEO - Tom Garrett Is Back In The Franchisee World Again As A Burger King Franchisee Nearing 200 Units.
  • Multi-Unit Franchisee
  • 16,908 Reads 3 Shares
Food Service Industry Making A Difference In Childhood Hunger - And Has The Stats To Prove It.
  • Multi-Unit Franchisee
  • 5,075 Reads
Sport Clip's franchise recruitment process earns the brand a strong 2nd place in the 2015 STAR Awards for Best Overall Performance.
  • Helen Bond
  • 4,508 Reads
Strong validations are a big part of a successful recruitment strategy at Painting with a Twist.
  • Kerry Pipes
  • 4,094 Reads
As we enter summer each year, businesses with a seasonal sales cycle can change significantly. If you are lucky, this is your busy season with expanded revenue and, hopefully, expanded profits and cash flow.
  • Steve LeFever and Rod Bristol
  • 10,455 Reads 1 Shares
Don't just tell your employees to be present or to provide genuine hospitality without telling them <how.> Make it black-and-white, and make it measurable.
  • John DiJulius
  • 20,707 Reads 22 Shares
Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand.
  • Kerry Pipes
  • 5,515 Reads 12 Shares
Two New DreamMakers Franchisees Join the Brand to Build Their Futures and Their Customers' Remodeling Dreams.
  • Multi-Unit Franchisee
  • 7,619 Reads
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