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Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
  • Daniel Lieberman
  • 3,582 Reads
Franchise agreements: can't live without 'em, can't kill 'em. However, there is a major effort under way--by franchisors and franchisees alike--to cure what ails them.
  • Eddy Goldberg
  • 13,086 Reads 4 Shares
When Domino's veteran Michael "Mike" Orcutt made the switch from corporate executive to franchisee he was, he admits, a "little nervous" about how the managers of the nine Atlanta pizza stores he purchased in 1990 would welcome their new boss.
  • Helen Bond
  • 10,211 Reads
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
  • Kerry Pipes & Eddy Goldberg
  • 8,310 Reads
Early in her career, Barbara Moran-Goodrich, CEO of the Moran Family of Brands, was fired from her job as controller at Moran Industries--by her own father, who had founded the company.
  • Eddy Goldberg
  • 4,027 Reads
West Coast convenience store and petroleum franchisee builds portfolio by signing development agreement for 20 Del Taco locations.
  • Multi-Unit Franchisee
  • 5,391 Reads
Two new reports show steady progress for franchise industry, NLRB remains top concern for franchise business owners.
  • Multi-Unit Franchisee
  • 9,051 Reads 1,016 Shares
Want to improve communication with your franchisees? Pay more attention to your field support!
  • Kyle Zagrodzky
  • 5,471 Reads 1 Shares
Integrating technology into the sales process at Chem-Dry from Doug Smith, vice president of franchise development.
  • Kerry Pipes
  • 4,665 Reads
Companies don't engage emotionally with their customers--their employees do. If you want to create a memorable company, you must fill your company with memorable people.
  • John DiJulius
  • 16,645 Reads 4 Shares
Throughout my career I have observed that a strong alignment of interests between two business parties usually leads to good outcomes for both.
  • Darrell Johnson
  • 9,651 Reads 1,023 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Marina MacDonald has worked in the hospitality industry for nearly three decades. Since November 2007, she's been with Red Roof Inn, the past year and a half as CMO.
  • Kerry Pipes
  • 5,298 Reads 2 Shares
At Pancheros, interviewing prospective franchisees who fit within our brand's culture is a lot like dating.
  • Franchise Update
  • 3,799 Reads
Texas-based franchisee brings additional Pizza Patron location to Dallas-Fort Worth market as the brand continues to expand.
  • Multi-Unit Franchisee
  • 5,257 Reads 26 Shares
Franchisees move into Washington, D.C. this week to meet with members of Congress and make their case for protecting the future of the franchising business.
  • Multi-Unit Franchisee
  • 5,896 Reads
Russ Reynolds' leadership has helped Batteries Plus Bulbs push boundaries and create enhancements that not only are keeping the brand relevant, but also are expanding its product and service offerings and creating sustainable growth.
  • Kerry Pipes
  • 5,318 Reads
As a franchise organization, there is no doubt your marketing department is focused on the Millennial audience as a potential customer base. You've read scores of articles describing the size of this generation, as well as their potential spending power in the coming years.
  • Dan Santy
  • 4,820 Reads 2 Shares
The past five years have been tough for those in the tax business, but things are looking up and Ken Leese's positive attitude has never waned.
  • Kerry Pipes
  • 6,413 Reads
We're often asked, "I've been in this system four years. When should I start making a profit?" This is a disturbing question at best--as if profits were somehow time-sensitive: just wait long enough and, Presto!, profits.
  • Steve LeFever and Rod Bristol
  • 13,413 Reads 1 Shares
Fifteen years ago, mainstream franchisors wouldn't think of contracting their recruitment selling to outside companies.
  • Steve Olson
  • 3,052 Reads 1 Shares
Jeff Sinelli likes to be called CVO--as in chief vibe officer. It may seem slightly irreverent, but the founder and CEO of Which Wich is not your ordinary leader.
  • Kerry Pipes
  • 7,036 Reads 28 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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California area developer brings Canada's unique Smoke's Poutinerie brand to Hollywood and beyond.
  • Multi-Unit Franchisee
  • 7,182 Reads
Customer service expert John Tschohl offers 6 customer service principles that empower employees and build better businesses.
  • Multi-Unit Franchisee
  • 23,518 Reads 1 Shares
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
  • John Tschohl
  • 8,450 Reads 3 Shares
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
  • Amber Tiffany
  • 4,507 Reads
What franchisees want from corporate field support is pretty straightforward. Basic expectations include great products, marketing and brand support, ongoing training, site selection, purchasing power for goods and services, and participation in product and program testing.
  • Debbie Selinsky
  • 8,877 Reads 2 Shares
Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 5,779 Reads 1,021 Shares
It seems we read about more and more franchise acquisitions every day, where one franchisee becomes larger by purchasing another. Franchisees seem to be growing ever greater in size, with fewer small franchisees in the marketplace.
  • Dean Zuccarello
  • 10,683 Reads 2 Shares
The data breach reported by Jimmy John's last September affected just over 10 percent of the company's locations, but the bad press and customer fallout affected the entire chain.
  • Rick Dakin
  • 3,258 Reads 1 Shares
Longtime friends team up to offer three franchise food brands in Charlotte Douglas International Airport in Charlotte, N.C.
  • franchise, franchising, multi unit franchising, franchise update, mult-unit franchisee
  • 9,633 Reads 1 Shares
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