India Feature Articles
Looking for a franchise opportunity in India? Whether you're a first-time business owner or a seasoned entrepreneur, India offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in India is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in India.
Informative articles to support business buyers, franchisees, and franchisors in India.
Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
- Bill Edwards
- 10,686 Reads 12 Shares
A look at international consumer trends by country, demographics, and more.
- William Edwards
- 8,227 Reads 5 Shares
China is hot, as is much of Asia. So is Latin America. Hot for what? For expansion-minded U.S. franchise brands seeking growth opportunities. In a trend that accelerated with the onset of the Great Recession, U.S. franchisors have been looking overseas with greater focus for the past three-plus years.
- Eddy Goldberg
- 26,968 Reads 34 Shares
As the American economy staggered in the last few years of the 21st century's first decade, many U.S.-based franchisors began to search for growth opportunities overseas, casting a serious eye at international expansion. And from overseas, foreign-based franchisors saw depressed U.S. real estate prices and increased availability of prime locations as an opportunity to penetrate the U.S. market and establish a beachhead with American consumers.
- Eddy Goldberg
- 27,182 Reads 4 Shares
Tracy Bouwens was a stay-at-home mom who never stayed home in Omaha when her discovery of Scooter's Coffee piqued her entrepreneurial instincts.
- Debbie Selinsky
- 14,837 Reads 3 Shares
As we near the perpetual end-of-year market ritual of review and predict, we suspect that few strategists called this year's twists and turns in the domestic and geopolitical scenes with any great degree of accuracy.
- Carol M. Schleif
- 12,190 Reads 10 Shares
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
- Franchise Update
- 13,934 Reads 1 Shares
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
- Rick Howard
- 18,331 Reads 104 Shares
Thinking of going global in 2018? These countries are worth a look.
- William Edwards
- 30,863 Reads 19 Shares
Growth-oriented U.S. brands seek opportunities abroad.
- William Edwards
- 5,093 Reads 2 Shares
More than one-third of the global economy depends on middle-class consumption, which is advancing by 4 percent, surpassing the rate of GDP growth, according to Homi Kharas, senior fellow at the Brookings Institution.
- William Edwards
- 7,685 Reads 23 Shares
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
- William Edwards
- 4,286 Reads 5 Shares
Tennessee Fitness, a Gold's Gym multi-unit operator in Tennessee, signs agreement for 5 additional units. The franchisee will now have 12 locations of the fitness brand in the Nashville area.
- Multi-Unit Franchisee
- 10,178 Reads 2 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,002 Reads
In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.
- William Edwards
- 6,104 Reads 3 Shares
Consumer marketing around the world is both the same and different from country to country. Adapting to the differences is critical in marketing a brand successfully overseas.
- Bill Edwards
- 8,945 Reads 4 Shares
When retired Air Force Lieutenant Colonel Tim Hershberger signed on as a franchisee with Dickey's Barbecue Pit in Florida, the 30-year military veteran was already focused on the customers he knew best. And his military ties have helped jump-start his first nongovernmental venture.
- Helen Bond
- 16,106 Reads
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
- William Edward
- 4,452 Reads
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,837 Reads 1 Shares
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- By Eddy Goldberg
- 5,693 Reads 1,014 Shares
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
- William Edwards
- 15,749 Reads 3 Shares
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
- William Edwards
- 16,730 Reads
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 6,977 Reads 1 Shares
Harsh Ghai's northern California-based multi-brand business may be rooted in food and family, but aggressive growth and smart development are the cornerstones of the company's success.
- Helen Bond
- 10,795 Reads
2015 is starting out as a very busy year for international franchise development. U.S. franchises are exporting their brands more than at any time in history--and to more places.
- William Edwards
- 5,529 Reads 179 Shares
An survey this year of the IFA's U.S.-based franchisor members showed that 82 percent are either already "going global" or are planning to take their franchise international soon.
- Bill Edwards & Robert Shaw
- 4,827 Reads 1,023 Shares
Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.
- William and Heather Edwards
- 5,941 Reads 28 Shares
If you have decided to "Go Global" with your franchise, the next question is, "Now what?" Recent reports by both McKinsey and the Economist indicate that global executives in many regions of the world are more bullish about new investments than in recent years.
- William Edwards
- 3,079 Reads
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
- William Edwards
- 3,068 Reads
In 2013, U.S. franchisors of all sizes and from all sectors are "going global" with their brands. Is this a temporary trend or a long-term strategy decision?
- William G. Edwards
- 3,854 Reads
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