Texas Feature Articles

It all began with a single Golden Corral restaurant in 1997. In just over a dozen years, Guillermo Perales has grown to operate 142 franchise locations, spread across 5 brands throughout Texas and Florida. It's quite an accomplishment for this native of Mexico, and he's not even close to finished. "I'd like to double the size of my business over the next decade," says Perales. Based on his track record, it's a good bet he'll succeed. He just inked a deal with T-Mobile for some new units, and he's negotiating with a yogurt and seafood franchisor--and that doesn't even include his planned hotel project in Dallas.

Long before they met and married, Donna and Jim Wade grew up working in their respective family businesses--Donna in Southeast Texas, and Jim in a small town in West Tennessee. Both families owned restaurants and grocery stores. Their paths crossed when Jim, a University of Memphis graduate who went to work in accounting for Binswanger Glass, was transferred to Houston as a controller. She was selling copiers for Xerox, and he called one day for a quote. "Not long after he completed the purchase, we started dating," recalls Donna. "We realized instantly that we shared a passion for business."

Charles Loflin started climbing the ladder of success from the bottom rung, and he hasn't stopped yet. "I've been in food and beverage all my life, starting when I was washing dishes at the age of 15," says the 40-year-old multi-brand franchisee.

For a man in the hospitality business who's traveled widely, Ted Torres didn't fall far from the tree, nor did he want to. "My father, a first-generation hotelier, was my mentor, teacher, coach, and partner," says Torres, who at 43 has been in the business for 20 years. His most far-flung project, building hotels for Hilton across Russia, never came to fruition--through no lack of willingness on his part--but it was a fabulous month-long adventure just the same.

It's no surprise that multi-concept franchising continues to soar. So much so, that for a second consecutive year, we have devoted an issue of Multi-Unit Franchisee to covering it in detail. This high-flying approach to expansion is growing in popularity for a multitude of reasons. As a growth strategy it offers more units, brands, territory, and income--while spreading risk across the different concepts in a franchisee company's portfolio. Multi-concept operators typically have a solid infrastructure in place that, among other things, allows them to hire and retain talented individuals by providing growth paths within the organization. And of course there's the leverage of economies of scale in this type of operation.

You'd think selling franchises in one of the worst economies since the Great Depression would daunt even the hardiest franchisor. But many franchisors, both well-established and new to the scene, keep on plugging when the economy goes south. Some even consider this a great time to grow.

Many franchisors have reached their limit on expanding into suburbia, but the imperative to grow remains strong. In response, an increasing number are training their sights on America's cities.The move to the suburbs has been a decades-long trend in the United States, and franchisors have followed suit. But more than half of the U.S. population live in the country's top 25 metropolitan areas, and nearly 80 percent live in the top 100 metro areas.Cities are complex, crowded places, running the gamut from blighted ghettos to luxury high-rises. Suburban commuters flood into them by the millions each day to work and shop, creating a vibrant marketplace. And the under-served inner cities are hungry for retail goods and services, jobs, and entrepreneurial opportunity, making them fertile ground for franchisors who take the time to learn, understand, and develop relationships with the people who live there.The Initiative for a Competitive Inner City (ICIC), founded in 1994 by Harvard Business School Professor Michael Porter, studies inner cities with a focus on economic development. According to ICIC, "[T]he inner city retail market offers significant profit potential for retail companies now operating in the highly competitive, over-saturated suburban markets." According to an ICIC study, the country's inner cities contain:

Greg Hamer, Sr. grew up working in his father's Louisiana oilfield service business. But in 1982, he began to put time and money into growing a franchise business that has since grown to 50 locations.

Standard operating procedure, or SOP, is a term widely understood by those who have served in the armed forces. SOP refers to a step-by-step method for how a mission or function will be carried out. Veterans understand the importance of implementing and following SOP for a task to be executed and the mission completed successfully. This systematic approach sounds very similar to the franchising model, and is why more and more veterans are finding successful post-military careers in the world of franchising.

It was like a gut punch for Charlie Marshall. In less than a year's time, the Spring-Green Lawn Care multi-unit franchisee went from paying $12 per bag for lawn fertilizer to more than $25 per bag. "That will make you look for ways to streamline and cut costs," says Marshall. To add insult to injury, gasoline prices were skyrocketing, making it even more expensive to fire up his seven trucks and dispatch crews to care for his customers' lawns each day.

Reciprocity Restaurant Group President Lyndon Johnson good-naturedly lets new acquaintances have a little fun with his name. That's because he's fine with his name. "I can think of a lot worse people to share a name with," says Johnson.

"One day I had 1,000 people, the next day I had a hair salon with 5 stylists," says Richard Bielecki, Fantastic Sams regional owner for South Texas and New Mexico.

What does one of the most successful Subway multi-unit operators, and now multi-unit operator and area developer for LA Sunset Tan, do for his next trick? Make a horror movie, of course.

Franchise Update Media Group, the leading industry resource for franchise development, today announced that its 2008 Annual Franchise Development Report (AFDR) was a cited source in a paper that was presented at the American Bar Association's 31st Annual Forum on Franchising. The Forum was held Oct. 15-17, 2008 at The Hilton Austin in Austin, Texas.

As revenue for the state's revised franchise tax continues to add up, several bills have been introduced to the state legislature to change the tax and give business owners some breathing room.

The Area Developer 2008 Multi-Unit Franchise Conference in Scottsdale earlier this year offered a vibrant kaleidoscope of franchise veterans gathered to share best practices. During the conference I had several discussions with franchisors that had used area representatives and area developers as an expansion strategy with varying degrees of success.

Reciprocity Restaurant Group President Lyndon Johnson good-naturedly lets new acquaintances have a little fun with his name. That's because he's fine with his name. "I can think of a lot worse people to share a name with," he says.

One year ago, the debt markets were flush with cash, the merger and acquisition marketplace was lively with new deal announcements, and operating companies were aggressively pursuing new unit development opportunities. Today, we have a very different story, although an historically recurring one.

When the economy is sagging it forces many people to tighten their financial belts. It's often a time when buying and selling a home becomes much less of an option - consider the recent housing market debacle - and as a result, more people choose to stay where they are and simply do a little minor home improvement or remodeling.

Every year thousands of franchise companies pour money and other precious resources into lead generation and sales with varying degrees of success. But few rise to the top.

Bill Dalton owned eight Grease Monkey franchises in the Seattle metro area. Today he owns one--a five-month-old, state-of-the-art facility in his home of Montgomery, Texas.

It's fitting that Guillermo Perales does business in the state of Texas--a place where things are known for being large. Fitting because Perales heads the largest Hispanic-operated multiunit franchise company in the U.S., with more than 140 units across five brands. And he's looking to expand.

Becoming a "Mega Franchisee" is a high-risk, high-reward endeavor. For a third year, Area Developer has measured and highlighted those franchisees bold enough, smart enough - and fortunate enough - to succeed in the rapidly growing and lucrative market of multiunit and multi-concept development.

My first entry into the franchise business was in 1986 when I acquired 24 Dairy Queen restaurants in Texas. In less than a year, I was up to 55 stores and had become one of the largest franchisees in the entire Dairy Queen system. I had more credit than sense.

Troy Medley has had two major life-changing experiences. The first came when he was just a 19-year-old college student in Missouri.

Even experienced area developers can get emotional about locations, says Jeremy Behar, president and CEO of Cirrus Tenant Services, a Toronto-based company specializing in real estate negotiations for various businesses, including franchises. As a consequence, he says, "They will do what it takes to sign the deal and get it done."

Until he hit 40, Rick Guerra ran hotels and restaurants "making a lot of money for other people," he says.

Subway continues to sizzle as one of the hottest franchises going. For the 15th time in the last 20 years, Entrepreneur magazine's annual Franchise 500 rankings have listed Subway as the number-one franchise opportunity. For perspective, when the chain was first named to the list in 1988, it had about 4,000 locations. Today, the chain operates 27,732 shops in 86 countries (as of June 2007).

The evolution of franchising over the past 20 years has, of course, affected franchise executive recruitment. Executives at all levels are better educated today than they were in 1987, more sophisticated in their outlook and approach. The shift from founders to professional management teams, the effect of the Internet, the entrance of private equity, and new compensation schemes, taken together, have had a profound effect on the search business.

Greg Helwig, vice president of system development for Sylvan Learning Centers, says the company didn't set out to grow with multiple units. It just happened naturally, with an existing franchisee adding a unit, then another.