Wisconsin Feature Articles

If it's true that you learn from your mistakes, James Young is wise beyond his years. Celebrating his third anniversary with Spring-Green Lawn Care and approaching his first as its president, Young, 34, is hoping the steep angle of his learning curve is finally leveling off.

Jim Valentine began his franchising career as a McDonald's crew member more than 33 years ago. During his first 12 years in franchising, he was frequently promoted until he became the supervisor of several McDonald's restaurants. That's when he decided to gather all his accumulated knowledge and experience and try his hand at franchise ownership.

Kitty and Jamil Alaily, Cost Cutters franchisees for 22 years in Northeast Wisconsin, have nearly completed the hand-off of their 40 salons (including 4 Supercuts) to their 28-year-old son, Jihad. After two and half years of planning and execution, Kitty Alaily offers some hard-won advice.

They may not be the most visible, or even among the highest-paid executives in the company. But in the daily trenches of running a franchise system, chief operating officers, or COOs, are the go-to people for other executives, staff, and franchisees. Most come in early and stay late, taking only brief vacations and then doing so with cell phone in hand.

Starbucks may have blown the coffee market wide open to mass consumption, but its competitors are quickly redefining how coffee is served-especially the speed at which it's delivered.

After 25 years in franchising, Russ Cooper, age 55, retired--but it didn't stick. "I flunked retirement, basically," he says, laughing.

While politicians wrangled over the Mexican-U.S. border situation in 2006, one thing remained certain: people on both sides of the border love Mexican food. Americans have come a long way from Taco Bell, embracing Mexican food more and more each year, in all its flavors and variations.

Much has been made of the benefits of web-based technology as it applies to the franchise corporate office and how it can easily and effectively collect financial data from its franchisees.

Localized support, faster response time, creating new brand awareness, and cracking tough markets are some of the reasons franchise organizations turn to area developers to help expand their systems. Sometimes called regional developers, area developers, master franchisees, area franchisees, their names can be as different as the many ways their fees and compensation are structured. What's not different is how these individuals can help quickly build brands, awareness, and stores in a given territory.

Localized support, faster response time, creating new brand awareness, and cracking tough markets are some of the reasons franchise organizations turn to master franchisees to help expand their systems. Sometimes called regional developers, area developers, master franchisees, area franchisees, their names can be as different as the many ways their fees and compensation are structured. What's not different is how these individuals can help quickly build brands, awareness, and stores in a given territory.