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Technology Feature Articles

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Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

A pre-pandemic look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 3,141 Reads 5 Shares
After founding The Lash Lounge, Anna Phillips found the expertise she needed to scale the brand - and maintain the quality standards that made her brand a success.
  • Eddy Goldberg
  • 9,380 Reads 66 Shares
20 female franchise leaders share their advice on getting to the C-suite.
  • Kerry Pipes
  • 10,057 Reads 91 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This week: a special new section, "Coping with Covid."
  • Eddy Goldberg
  • 3,627 Reads 12 Shares
Busting 4 myths about multi-unit franchising.
  • Rod Bristol and Barbara Nuss
  • 6,913 Reads 8 Shares
What your customers experience beats your marketing every time.
  • Jack Mackey
  • 4,785 Reads 54 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 6,132 Reads 27 Shares
If an economic downturn really does arrive, will you be ready?
  • Carty Davis
  • 10,214 Reads 87 Shares
Here's a handy, helpful list of conversational "Nevers & Always" tips for building better relationships.
  • John DiJulius
  • 6,195 Reads 1 Shares
New Insight From The "2020 State of the Restaurant Industry Report" Released By National Restaurant Association.
  • Multi-Unit Franchisee
  • 4,671 Reads 9 Shares
Cruise Planners America, with more than 2,500 agents, was the idea of one woman, Michelle Fee.
  • Kerry Pipes
  • 6,674 Reads 9 Shares
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Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 4,054 Reads 42 Shares
A special look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 3,392 Reads 2 Shares
How to overcome being relationship disadvantaged in a digital economy?
  • John DiJulius
  • 7,782 Reads 32 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 4,476 Reads 2 Shares
A look into potential remedies for franchising's structural problems.
  • Michael Seid
  • 4,897 Reads 5 Shares
Using a Business Performance Checklist Should Be An Important Part Of Your Succession Planning For Your Business.
  • Kendall Rawls
  • 4,905 Reads 12 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,843 Reads 5 Shares
Translating your materials accurately – and culturally – when you go overseas is critical to success
  • Ian A. Henderson & Francoise Henderson
  • 6,015 Reads 28 Shares
A special look ahead to franchise consumer marketing in 2020 – plus, news, trends, marketing technology, innovations, and CMO news.
  • Eddy Goldberg
  • 3,517 Reads 2 Shares
Report: "Top 10 Global Consumer Trends 2020" white paper from Euromonitor International is a must-read for marketers worldwide.
  • Eddy Goldberg
  • 11,988 Reads 29 Shares
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Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,110 Reads 5 Shares
At just 32 years old, Kyle Welch is Cold Stone Creamery's largest franchisee.
  • Kerry Pipes
  • 15,367 Reads 112 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 5,217 Reads 18 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 5,188 Reads 37 Shares
Advice for new franchisors on awarding their first franchises.
  • Kay Ainsley
  • 6,342 Reads 16 Shares
Make Sure You Better Manage A Challenging Labor Environment By Relying On The Right Tools And Technology For Your Staff.
  • Carty Davis
  • 4,516 Reads 44 Shares
Franchise Update's annual Mystery Shopping Survey digs into franchise recruitment practices from mobile to websites, social media to franchisee satisfaction.
  • Kerry Pipes and Helen Bond
  • 7,546 Reads 13 Shares
A special year-end look back at 2019 – and ahead to 2020 – plus news, trends, innovations, and CMO news.
  • Eddy Goldberg
  • 3,668 Reads 4 Shares
Flynn Restaurant Group Serves Up On-Demand Pay Benefit That Allows Employee Access To Earnings Before Payday.
  • Multi-Unit Franchisee
  • 7,344 Reads 54 Shares
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