Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • Daniel Lieberman
  • 3,928 Reads
Throughout modern history, periods of heightened innovation and technological advance were followed by a relatively radical step up in the human condition as new industries, processes, routines, and services became commonplace.
  • Carol M. Schleif
  • 11,250 Reads
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • Daniel Lieberman
  • 6,623 Reads
Multi-unit franchisees will face certain challenges this year, but with the proper preparation and a little extra effort, you can breeze right past them towards success.
  • Chuck Pistor
  • 6,314 Reads
Miracle Method President Chuck Pistor takes a look at what will help and hurt franchise sales and system growth in 2015.
  • Chuck Pistor
  • 6,038 Reads
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 6,664 Reads 12 Shares
Is your "human-ness" getting in the way of your thinking, learning, and leadership? Part 2 of 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 3,045 Reads
New software solution integrates sales, operations, and marketing activities. Edible Arrangements buys eMaximation, expands offerings, and rebrands it Naranga.
  • Eddy Goldberg
  • 4,568 Reads 57 Shares
Vast amounts of energy and treasure have been invested to understand why customers do--or don't--come back. Few questions are more important, since same-store sales growth is built on the backs of loyal customers.
  • Jack Mackey
  • 7,847 Reads 1 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • Eddy Goldberg
  • 3,444 Reads 1,014 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,891 Reads 38 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,645 Reads 78 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 4,882 Reads 1,019 Shares
Steve Olson offers five tips on how to improve the effectiveness of your sales team's closing skills.
  • Steve Olson
  • 4,465 Reads
How are you using technology to identify, reach, and track prospects?
  • Franchise Update
  • 4,763 Reads
Tariq Farid is an amazing guy. He's passionate about his employees, his community, his family, and his religion, and based on a 2.5 hour visit with him at his Wallingford, Conn., headquarters, if there were an award for the Nicest Guy in the World, he'd be on the list.
  • Eddy Goldberg
  • 6,495 Reads 1 Shares
Bobby and Lori Forrest have one of the highest multi-store averages in the Sport Clip system. Together they have bought existing under-performing stores and turned them around consistently. As a husband-and-wife team, their strengths and weaknesses complement each other.
  • Multi-Unit Franchisee
  • 9,448 Reads
Craig Joy, who works side by side with employees on the sandwich line at his Checkers restaurants in Florida, is known for his people-driven approach to business and the high retention rate of what he calls his "incredible team."
  • Debbie Selinsky
  • 8,126 Reads
Effective closing skills are critical in the franchise sales process. Learn how to develop them in yourself - and your team.
  • Steve Olson
  • 4,323 Reads 4 Shares
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • Bob Scaglione
  • 2,766 Reads
You'll find Craig Joy with his sleeves rolled up working alongside his employees at his Checkers restaurants in Florida. The multi-unit franchisee takes a people-driven approach to running his business and, as a result, maintains a very high retention rate for his employees.
  • Multi-Unit Franchisee
  • 12,464 Reads 1 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • Jared Flamm
  • 2,112 Reads
On a personal level, I bet 100 percent of you agree with me that people really do matter, but are you living it every day in your businesses?
  • Nate DaPore
  • 7,100 Reads 1 Shares
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • Daniel Lieberman
  • 3,106 Reads
Bobby and Lori Forrest came well-prepared for their second careers as multi-unit franchisees for Sport Clips.
  • Debbie Selinsky
  • 19,373 Reads 6 Shares
In one of our most recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
  • Keith Gerson
  • 4,681 Reads
Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 8,161 Reads 1 Shares
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • Jennifer Santoro
  • 4,695 Reads 1,023 Shares
The Affordable Care Act (ACA) has introduced widespread changes to the healthcare landscape. It has increased the availability, quality, and affordability of health insurance for the general population, regardless of age, gender, or pre-existing medical conditions.
  • Benjamin Geyerhahn
  • 7,838 Reads 11 Shares
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • Vikram Rao & Francesca's Restaurant Group
  • 8,160 Reads 1 Shares
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