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Technology Feature Articles

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Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

How do you measure individual unit success? East Coast Wings tells how!
  • Sam Ballas
  • 10,704 Reads 168 Shares
The increase in opportunities to make data-driven decisions is changing the way Americans do business. With the influx of data, algorithms, and measuring systems, the days of intuition and gut decision-making are gone.
  • Sam Ballas
  • 11,020 Reads 2 Shares
Tracy Bouwens was a stay-at-home mom who never stayed home in Omaha when her discovery of Scooter's Coffee piqued her entrepreneurial instincts.
  • Debbie Selinsky
  • 16,355 Reads 3 Shares
Have you tried a cross-branded loyalty program yet?
  • Marty Greenbaum
  • 19,116 Reads 11 Shares
It will always be a fact in business that change is coming. Successful organizations must be willing to consistently innovate and adapt from the top down. Consider these steps to ensure you are tackling the questions of when, why, and how to adapt.
  • Champ Rawls
  • 12,596 Reads 6 Shares
How the opt-in local social media model can benefit your brand
  • Taylor Hulyksmith
  • 14,019 Reads 18 Shares
David Lopez made a bold move when he was 19 years old. He quit college, borrowed money, and opened his first business. Turns out he was pretty good at being an entrepreneur.
  • Kerry Pipes
  • 26,429 Reads 90 Shares
When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.
  • Bill Edwards
  • 15,933 Reads 11 Shares
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
  • Eddy Goldberg
  • 13,510 Reads 2 Shares
In a pivotal year with women's issues at the forefront and in the headlines for the wrong reasons, we've dedicated this issue and cover story to women who have persevered through obstacles of all kinds, made their way to the top of their profession as franchise executives, and who have set a positive example in the world of business and the world in general.
  • Sara Wykes
  • 18,639 Reads 42 Shares
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
  • Franchise Update
  • 15,080 Reads 1 Shares
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When you first consider franchising as a business model, one of the choices that arises is which type of business, in which sector, suits you best. One basic choice to make is goods or service; another is retail or home-based.
  • Eddy Goldberg
  • 42,148 Reads 20 Shares
Former Silicon Valley Tech Executive has Become a Successful Multi-Unit Operator and is on the Grow with the Opening of his Newest Great Clips Location.
  • Multi-Unit Franchisee
  • 17,992 Reads 30 Shares
If you feel like a car doing a burnout in your current job and are dreaming of being your own boss, investing in an automotive franchise may be just the ticket.
  • Emma Pearson
  • 56,703 Reads 1,183 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 18,805 Reads 4 Shares
In the previous article, we discussed the obstacles involved in becoming a retail franchisee. This time we examine what traits and attributes franchisors with retail concepts look for in their franchisee prospects and candidates.
  • Eddy Goldberg
  • 36,514 Reads 24 Shares
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
  • Rick Howard
  • 20,032 Reads 104 Shares
Strengthening relationships with your franchisees
  • Ari Rabban
  • 18,399 Reads 10 Shares
When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.
  • Helen Bond
  • 15,317 Reads 7 Shares
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 18,137 Reads 15 Shares
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 18,627 Reads 10 Shares
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The "better burger" marketplace may seem crowded, but for Wayback Burgers the competition makes for exciting challenges and opportunities.
  • Kerry Pipes
  • 21,556 Reads 7 Shares
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 26,392 Reads 16 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 25,915 Reads 1 Shares
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
  • John DiJulius
  • 23,271 Reads 8 Shares
Why you should set resolutions for your business and the benefits you can reap from sticking to them.
  • Kendall Rawls
  • 26,832 Reads 4 Shares
Taking a franchise brand international requires research, dedication, and a lot of hard work. And as we looked at last time, it requires strong relationships with the right people on the ground in the international countries. People like Americans Jake Weinstock and Paul Kuebler, who teamed up with Russian entrepreneur Vladimir Grumlik, to open Gold's Gym franchises.
  • Kerry Pipes
  • 56,928 Reads 42 Shares
Mark H. Friedman has 25 years of management consultant experience crafting high-end, multi-million-dollar turnaround strategies for large companies.
  • Helen Bond
  • 45,848 Reads 87 Shares
Too much time on our "devices" is costing us a lot in creativity, customer service, and so much more.
  • John DiJulius
  • 30,666 Reads 44 Shares
Results from the 2018 Annual Franchise Development Report (AFDR) were unveiled in mid-October at the 19th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 34,506 Reads 15 Shares
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