Technology Feature Articles
Informative Technology franchise articles to support business buyers, franchisees, and franchisors.
For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.
- Kerry Pipes
- 5,399 Reads 1 Shares
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
- Jen Gulvik
- 3,604 Reads 2 Shares
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
- Franchise Update
- 5,515 Reads 1,021 Shares
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
- Eddy Goldberg
- 3,848 Reads 2 Shares
When Aslam Khan was a youngster growing up in a poor mountain village in Pakistan, his world didn't include knowledge of luxury cars, homes, designer apparel, or the other trappings of money.
- Debbie Selinsky
- 21,548 Reads 38 Shares
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
- Kerry Pipes
- 4,038 Reads
You can say this about William Bruce: he's not afraid of change or embracing new challenges.
- Kerry Pipes
- 9,343 Reads 83 Shares
"Increasingly, leadership today is defined not just by how many hours you spend at your computer, but your ability to connect to others, says Carol Bartz, former Yahoo CEO and Lisa Lambert, founder of UPWARD."
- Eddy Goldberg
- 3,788 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
- William Edwards
- 17,056 Reads
The way Steven Taylor and Chris Smith see it, operating multiple brands just makes their business better.
- Helen Bond
- 11,976 Reads
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
- Daniel Lieberman
- 2,988 Reads
In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.
- Jim Bender
- 2,909 Reads 1 Shares
Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
- By: Aseem Badshah
- 8,931 Reads 1,023 Shares
Robert Cresanti spent a year as the IFA's executive vice president of government relations and public policy. Now he takes over as the new president and CEO of the organization.
- Multi-Unit Franchisee
- 6,526 Reads
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
- Kerry Pipes & Eddy Goldberg
- 8,214 Reads
Integrating technology into the sales process at Chem-Dry from Doug Smith, vice president of franchise development.
- Kerry Pipes
- 4,580 Reads
Marina MacDonald has worked in the hospitality industry for nearly three decades. Since November 2007, she's been with Red Roof Inn, the past year and a half as CMO.
- Kerry Pipes
- 5,161 Reads 2 Shares
Russ Reynolds' leadership has helped Batteries Plus Bulbs push boundaries and create enhancements that not only are keeping the brand relevant, but also are expanding its product and service offerings and creating sustainable growth.
- Kerry Pipes
- 5,214 Reads
Jeff Sinelli likes to be called CVO--as in chief vibe officer. It may seem slightly irreverent, but the founder and CEO of Which Wich is not your ordinary leader.
- Kerry Pipes
- 6,917 Reads 28 Shares
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
- John Tschohl
- 8,344 Reads 3 Shares
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
- Amber Tiffany
- 4,452 Reads
Hiring the right team is absolutely the most important element of getting the results you want.
- Franchise Update
- 5,689 Reads 1,021 Shares
3 tips on integrating technology into your sales process from Tim Courtney, vice president of franchise development at CruiseOne.
- Kerry Pipes
- 4,046 Reads
teve Sager knows a good idea when he sees one. The franchise veteran championed Subway's innovative $5 footlong sandwich as a nationwide promotion and pioneered the brand's use of speedy ovens to offer customers toasted subs in a flash.
- Helen Bond
- 6,906 Reads 7 Shares
Mike Bidwell is a leader who is clear, pragmatic, and to the point. "I'm passionate about creating opportunities for others to grow," says the 57-year-old president and CEO of The Dwyer Group.
- Kerry Pipes
- 4,301 Reads
This past September Value Place, the largest economy, extended-stay hotel brand in the U.S., named Kelly Poling executive vice president and chief marketing officer.
- Kerry Pipes
- 5,075 Reads 1 Shares
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
- Noah Glass
- 2,722 Reads
Franchise Update mystery shoppers, posing as qualified prospects, surveyed attendees at the 2014 Leadership & Development Conference for best practices in lead generation, follow-up, and recruitment.
- Debbie Selinsky
- 5,460 Reads 4 Shares
Litigation resulting from mandatory system changes can be eliminated (or at least reduced significantly!) by following these four tips.
- Cheng Cohen
- 8,495 Reads 1,014 Shares
How to sign your best franchise candidates by fulfilling their real needs during the sales process.
- Jim Bender
- 3,343 Reads 14 Shares
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