Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Successful strategic business planning involves having the right ideas, the right people, the right plan, and the flexibility to adapt.
  • Dan Schneider
  • 16,638 Reads 1 Shares
Steve Rockman, CMO at TruFusion, shares his views on how big data is changing his marketing strategy and tactics.
  • Steve Rockman
  • 4,404 Reads 47 Shares
A couple of years ago we worked with a really big search engine client to help them better understand and approach the franchise community.
  • Darrell Johnson
  • 16,109 Reads 12 Shares
They say everything's bigger in Texas. It's definitely bigger for Texan Michael Knobelock, whose Houston-based MSK Enterprises operates nearly 70 franchise locations spread across 4 different brands and 7 states.
  • Kerry Pipes
  • 22,856 Reads 28 Shares
In some ways, brothers Jesse and Charles Keyser, 39 and 35, are very different, and that's good. So are their three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning--which also is good.
  • Multi-Unit Franchisee
  • 19,099 Reads 5 Shares
Arby's has come a long way in the past few years. Over that time, the legacy brand has launched a series of innovative, meat-focused menu items, including the sizzling Brown Sugar Bacon sandwich lineup, the most successful limited-time offer platform of 2015.
  • John Bowie
  • 4,202 Reads 1 Shares
NLRB and joint employer worries got you down? Here are some concrete suggestions on how to avoid getting caught in this evolving morass.
  • Barry M. Heller
  • 5,409 Reads
As a Wireless Zone franchisee, you'll have the distinct privilege and opportunity to keep your community connected. And not just with cell phones, smartphones and tablets, but with the very latest wireless connectivity devices available.
  • Franchise Update Media
  • 4,649 Reads 1 Shares
Franchisees of all sizes are increasingly discovering that business goes better with outside help. Many have found the key to bottom-line success is to focus on what they do best and find the right fit to outsource the rest.
  • Helen Bond
  • 13,137 Reads 2 Shares
Shelly Sun, co-founder of BrightStar Care, never planned to start a company. But in 2001, she and her husband, J.D. Sun, were struggling to find quality in-home care for his grandmother and discovered they weren't alone.
  • Kerry Pipes
  • 5,496 Reads 1 Shares
Arby's, founded in 1964 and with more than 3,200 restaurants, has turned itself around. After years of slumping sales, the brand is back on the front burner. COO John Bowie provides a peek behind the scenes.
  • John Bowie
  • 9,135 Reads 27 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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Consolidation is perhaps the single most significant trend we have seen in the restaurant industry over the past decade. It is easy to understand why franchisees and investors have chosen this direction.
  • Dean Zuccarello
  • 10,776 Reads
The October 1, 2015 deadline for EMV-capable POS readers has come and gone. And much like Y2K 16 years ago, the world did not end and most POS systems are still working just fine.
  • Tom Epstein
  • 14,640 Reads 1 Shares
"Global Director of Buzz" was Stacey Kane's title when she worked for AmRest Holdings, a Wroclaw, Poland-based company with more than 900 restaurants in 12 countries in Eastern and Central Europe.
  • Kerry Pipes
  • 3,865 Reads 3 Shares
Hyper-local digital marketing: 5 keys to making it pay off for your brand!
  • Lauren Reid
  • 6,758 Reads 26 Shares
Heidi Ganahl says she has always been an entrepreneur and dog lover. "My husband and I were characterized by two things: we thought up crazy, wild ideas and we loved taking care of our two dogs," she says of their life in the early 1990s.
  • Kerry Pipes
  • 7,940 Reads 2 Shares
Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • Darrell Johnson
  • 4,023 Reads 1 Shares
Franchising is evolving much faster than most brands can respond. But franchisees that master team, tools, and transparency will be able to adapt, build customer loyalty, and outgrow the competition.
  • Chris Taylor
  • 17,237 Reads 1,023 Shares
Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
  • Alex Vaccaro
  • 3,563 Reads 1,017 Shares
A conversation with John Metz invariably leads to all kinds of topics, peppered with opinions and pointed insights gleaned from his many, and diverse, business adventures.
  • Kerry Pipes
  • 10,088 Reads 2 Shares
What makes a great company culture? Free food? Extra vacation time? Flexible hours? Employers spend more than $720 million on engagement every year, yet only 30 percent of the workforce is actively engaged.
  • Julie Moreland
  • 9,725 Reads
Angry Crab Shack
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Angry Crab Shack
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Mary Rogers likes to start things and she likes to see children learn. In 1984, she started Computer Explorers, a brand created to teach kids how to work with the newly arriving wave of personal computers.
  • Kerry Pipes
  • 3,829 Reads
As senior vice president of marketing for School of Rock, Elliot Baldini is a perfect fit. A self-professed lifelong musician with a passion for performance, he also sports wicked marketing chops.
  • Kerry Pipes
  • 5,281 Reads 3 Shares
Cici's Pizza is no more. Long live Cicis! CEO Darren Harris explains the brand's stem-to-stern overhaul and why the 30-year-old pizza buffet concept knew it was time for a change.
  • Darin Harris
  • 2,926 Reads
Ross Harried has found that a "small" strategy can serve up big business success. His Maui Wowi Ka'anapali Carts (Tiki huts on wheels) are 8 feet wide, 3 feet deep, 8 feet high and can squeeze in most anywhere...
  • Helen Bond
  • 10,972 Reads 10 Shares
For 30 years, Cicis has been delivering unlimited pizza, pasta, salad, and dessert to every guest who enters its restaurants.
  • Darin Harris
  • 3,443 Reads
At Jersey Mike's Subs, inter-departmental cooperation using an integrated technology platform and a home-grown POS system continue to fuel growth.
  • Eddy Goldberg
  • 6,768 Reads 2 Shares
So, you just found out your POS system needs a software and hardware upgrade to support EMV ("smart chip") technology and you missed the October 1st implementation date.
  • Tom Epstein
  • 12,201 Reads 1 Shares
Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
  • Darin Harris
  • 11,836 Reads 5 Shares
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
  • Daniel Lieberman
  • 3,601 Reads
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