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Technology Feature Articles

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Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

I've been fortunate over the years to consistently think about and work on the intersection of people's experiences and how technology can help make them better.
  • Jocelyn Mangan
  • 36,919 Reads 12 Shares
When it comes to franchise sales, should you do it yourself or team up with third parties?
  • Art Coley
  • 27,686 Reads 18 Shares
Over the past few years, technological advancements have been growing at an accelerated rate. We've seen a shift from a desktop-dominated web to a mobile-dominated web.
  • Benjamin Foley
  • 21,889 Reads 54 Shares
Can marketing technology be keeping your team from doing what it does best?
  • Kandi O'Connor
  • 13,345 Reads 14 Shares
Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.
  • Sara Wykes
  • 10,755 Reads 35 Shares
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 3,876 Reads 1 Shares
Gary Findley will proudly tell you he was raised in the country and that’s where he picked up his work ethic.
  • Kerry Pipes
  • 10,414 Reads 281 Shares
Now that you have your franchise unit up and running, how do you keep it from stumbling during its first months and years? After all, most small businesses need time to learn the ropes and turn a profit.
  • Eddy Goldberg
  • 34,550 Reads 24 Shares
Most people reading this article probably are members of several loyalty programs. Some are franchisees whose systems have a loyalty program they and their staff have had to implement.
  • Tom Epstein
  • 10,635 Reads 16 Shares
Senior care franchising is a winning proposition for many entrepreneurs on several fronts. It can enable you to earn a very nice income while simultaneously helping seniors and their families.
  • Emma Pearson
  • 14,412 Reads 11 Shares
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 10,317 Reads 13 Shares
MSA Worldwide
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As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
  • Franchise Update
  • 5,348 Reads 3 Shares
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
  • Kerry Pipes
  • 9,548 Reads 5 Shares
Better data means better candidates and better system growth
  • Ed Teixeira
  • 6,744 Reads 18 Shares
Chipotle was soaring along, the envy of many for its rapid growth, committed fan base, and growing reputation as the next big thing.
  • Eddy Goldberg
  • 8,124 Reads 11 Shares
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 6,492 Reads 40 Shares
Labor Secretary Alexander Acosta recently announced that he was withdrawing from the Obama administration's interpretation of joint employment.
  • Michael Seid
  • 5,600 Reads 4 Shares
Is your sales team "trust worthy"?
  • Joe Mathews
  • 5,388 Reads 23 Shares
With new regulatory and legal hurdles, a newly confirmed Labor Secretary under a new administration, and revolutionary consumer technology developments popping up everywhere, all signs point to the continued disruption of the hourly workforce
  • Jocelyn Mangan
  • 5,259 Reads 33 Shares
Todd Graeve has motored his way through the Scooter's Coffee organization. He's been an area representative for the brand, served as chief financial officer for 8 years, and now is CEO.
  • Kerry Pipes
  • 6,729 Reads 6 Shares
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 6,916 Reads 29 Shares
Camp Bow Wow
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Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 3,357 Reads 4 Shares
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 7,098 Reads 3 Shares
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
  • Kerry Pipes
  • 13,573 Reads 50 Shares
Patrick Galleher is chairman and CEO of sweetFrog Frozen Yogurt. He's also an accomplished private equity executive who leads Boxwood Partners as its managing partner.
  • Kerry Pipes
  • 11,280 Reads 44 Shares
Home-based franchise businesses appeal to entrepreneurs for many good reasons. For some, it provides a relief from the daily commute. For others it represents a break from the corporate rat race. For still others it means a chance to follow their passion and do what they love. But for all, it's a chance to take control of their financial future and build a business of their own.
  • Eddy Goldberg
  • 27,982 Reads 1 Shares
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 6,606 Reads 1 Shares
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 6,934 Reads 94 Shares
Remodeling Is An Investment That Can Generate More Traffic and Increased Sales Say Multi-Unit Franchisees.
  • Multi-Unit Franchisee
  • 5,898 Reads 12 Shares
Using data and tech to recruit franchisees at Capriotti's
  • David Bloom
  • 8,334 Reads 372 Shares
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