Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

A high-tech startup that analyzes photos shared on social media has been hired by Kraft Macaroni and Cheese to help with its social media marketing outreach.
  • Daniel Lieberman
  • 3,757 Reads
In 1996, Jack Hough was trying to figure out which restaurants to place where in a somewhat limited space at the North Georgia Premium Outlets mall.
  • Debbie Selinsky
  • 10,635 Reads 28 Shares
Franchising is all about outsourcing. Someone comes up with a great concept and essentially outsources its growth to franchisees so corporate can focus on its core task of system development.
  • Eddy Goldberg
  • 12,045 Reads 3 Shares
How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.
  • Eddy Goldberg
  • 3,303 Reads 1,021 Shares
In wrestling with this question, it is clear that so-called loyalty programs are really rewards programs.
  • Jack Mackey
  • 10,293 Reads 1 Shares
Conventional wisdom says it makes sense for multi-unit franchisees with food brands to stick with food as they expand. Ahmed El-Hawary doesn't see it that way.
  • Debbie Selinsky
  • 9,171 Reads 2 Shares
We hear hacking horror stories every day. Businesses around the world call us in a panic, needing to decipher what went wrong with their security.
  • David Ellis
  • 13,554 Reads 7 Shares
Winter is doing its best to hang on in the northern parts of the country, but it's not all that far to June and the fourth annual Franchise Consumer Marketing Conference (FCMC).
  • Franchise Update Media
  • 3,143 Reads
We asked Whitney Samuelson, director of marketing at Maid Brigade, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
  • Whitney Samuelson
  • 4,016 Reads
We asked James R. Walker, Chief Development Officer at The Johnny Rockets Group, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 3,868 Reads
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
  • William Edwards
  • 3,086 Reads 1 Shares
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In survey after survey, company meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours.
  • Multi-Unit Franchisee
  • 5,201 Reads
Whether the mergers and acquisitions market is in a hot upswing or in a down cycle, one valuation measure remains the primary focus in nearly all transactions: the multiple of EBITDA (or cash flow).
  • Dean Zuccarello
  • 14,260 Reads 1,014 Shares
Every day there seems to be a new "security breach" making the news. We hear a lot more that don't make the news. Businesses from all over the world call us in a panic, trying to figure out what went wrong with their online security.
  • David Ellis
  • 2,981 Reads
Do you know there is "free" money out there for your business, and that it is easier than ever to claim it?
  • Nate DaPore
  • 6,034 Reads
Frances Allen is no stranger to big brands. Over the past 25 years, she's logged successful stints as a senior marketing executive at Dunkin' Donuts, Sony Ericsson, PepsiCo, and Frito-Lay.
  • Kerry Pipes
  • 5,068 Reads 1 Shares
Ted Kergan's path to success as Louisiana's largest Sonic Drive-In franchisee has been marked by hard knocks.
  • Debbie Selinsky
  • 9,420 Reads 1 Shares
Frances Allen, executive vice president and chief brand officer for Denny's since July 2010, is no stranger to big brands.
  • Kerry Pipes
  • 4,224 Reads 1,021 Shares
The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again.
  • Franchise Update Media
  • 3,387 Reads 73 Shares
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
  • Tom Epstein
  • 5,107 Reads
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
  • 5,314 Reads
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When an Instagram photo earns 11 likes, instead of showing a list of the handles of the people who have liked it, Instagram shows the number of likes.
  • Daniel Lieberman
  • 3,805 Reads
Keith Gerson has spent more than 35 years in franchising in many different sales, development, and leadership positions.
  • Keith Gerson
  • 2,898 Reads
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
  • Kerry Pipes
  • 4,364 Reads 2 Shares
Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 3,995 Reads 176 Shares
Despite all its advantages, technology has made it harder to capture consumers' attention and easier for them to bypass advertising messages.
  • Michael Daigle and Gina Malandrino
  • 4,647 Reads 1,023 Shares
To most financial advisors, convincing their clients of the absolute necessity of maintaining a sound financial system and cash controls—and the need to consistently review, evaluate, and plan—is about as easy as selling first aid.
  • Steve LeFever
  • 7,379 Reads 60 Shares
The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 7,372 Reads 1,023 Shares
Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.
  • Kerry Pipes
  • 14,446 Reads 2 Shares
Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.
  • Kerry Pipes
  • 6,130 Reads 1 Shares
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