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Technology Feature Articles

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Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 7,958 Reads 578 Shares
Mark Davis acquired a small restoration company called Rocky Mountain Catastrophe in Denver in 1996. He was just 27 and didn't know anything about the restoration industry.
  • Kerry Pipes
  • 8,559 Reads 3 Shares
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 5,043 Reads 1 Shares
Eric Casaburi, founder and CEO of Retro Fitness, has an open and transparent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision-making.
  • Kerry Pipes
  • 20,795 Reads 78 Shares
Chelsea Segura signed her first franchise agreement with The Little Gym two months before she graduated from Louisiana State University with a degree in kinesiology.
  • Debbie Selinsky
  • 18,525 Reads 255 Shares
Qdoba franchisees are banding together to protect the $250 million they have invested in the Mexican food brand by forming the Qdoba Franchisee Association.
  • Multi-Unit Franchisee
  • 7,523 Reads 7 Shares
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 4,857 Reads 3 Shares
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 6,710 Reads 14 Shares
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 5,043 Reads 16 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 8,333 Reads 10 Shares
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 4,746 Reads 20 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 6,758 Reads 41 Shares
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 5,655 Reads 57 Shares
Charles Loflin first met Antonio Swad in 1997. Swad is the entrepreneur's entrepreneur, the founder of Wingstop and Pizza Patrón. The two men hit it off and began communicating about the possibility of Loflin opening some Wingstops in his home state of Texas.
  • Kerry Pipes
  • 18,568 Reads 14 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,427 Reads 2 Shares
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 6,772 Reads 28 Shares
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • Kerry Pipes
  • 9,949 Reads 210 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,337 Reads
Capriotti's invests heavily in tech tools across the brand
  • David Bloom
  • 4,499 Reads 6 Shares
Bob Middleton heard or read something years ago that stuck with him: Wealth is built by focusing on one thing and doing it well; wealth is preserved by diversifying.
  • Debbie Selinsky
  • 14,575 Reads 27 Shares
After 25 years in the restaurant business, Mike Richey knows that an offer of a dollar more per hour from a competitor can be too much for an employee to refuse.
  • Sara Wykes
  • 10,828 Reads 3 Shares
Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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Arby's Largest Franchisee Acquires 10 More Units in The West. US Beef Now Operates 360 Arby's Locations.
  • Multi-Unit Franchisee
  • 9,543 Reads 1 Shares
Social media marketing news you can use. This week: 1) 6 tips on how applied analytics can improve your decision-making; 2) Latinos' influence on foodservice continues to grow; 3) Big-name advertisers question the basic promise of digital advertising; 4) Calculating the ROI of online reputation management.
  • Eddy Goldberg
  • 3,482 Reads
An alligator looks about the same as it did 100 million years ago. However, it evolved into a smaller, quicker version as the world around it changed.
  • Darrell Johnson
  • 3,901 Reads 1 Shares
Social media marketing news you can use. This week: 1) Marriott's new Snapchat campaign; 2) 4 mistakes you could be making with your marketing personas; 3) how to market your brand with Facebook Stories; and 4) new survey examines restaurant customers' plans for the next 12 months.
  • Eddy Goldberg
  • 4,497 Reads 2 Shares
In 2015, when opportunity came knocking, Susan Boresow answered the bell. At the time she was CMO at Massage Envy. Today she's president of Title Boxing Club, the boutique fitness franchise that specializes in boxing and kickboxing fitness classes with more than 160 locations in the U.S. and abroad.
  • Kerry Pipes
  • 7,483 Reads 2 Shares
Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • John DiJulius
  • 5,278 Reads 3 Shares
We often hear about the wage gap. But one emerging reality from the trend of the flexible economy is a tax classification gap.
  • Jocelyn Mangan
  • 34,440 Reads 10 Shares
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • Kerry Pipes
  • 5,063 Reads 2 Shares
Allan Young will tell you straight up that his job begins and ends with accountability. It's just the way the 46-year-old CEO of Noble Brands sees it.
  • Kerry Pipes
  • 4,470 Reads 8 Shares
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