Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.
  • Eddy Goldberg
  • 6,311 Reads 459 Shares
Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 6,979 Reads
In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.
  • Kerry Pipes
  • 5,290 Reads 1,022 Shares
Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
  • Tom Epstein
  • 5,606 Reads
If your company thinks "customer service" is limited to greeting a customer and dealing with their complaints, you're missing the big picture - and tremendous profits.
  • John Tschohl
  • 6,029 Reads 102 Shares
One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.
  • IgnitionOne
  • 2,588 Reads 8 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 7,443 Reads
One of the biggest problems salespeople face with social media and technology is the lack of real, meaningful contact and communication.
  • Joanne S. Black
  • 3,701 Reads 73 Shares
As many in the beauty industry have likely noticed, Massage Envy has experienced explosive franchise growth in the last several years.
  • D'onn Genovese
  • 7,877 Reads 1,014 Shares
The economy is improving, bringing with it a sense of optimism. That optimism, however, can be dangerous.
  • John Tschohl
  • 5,463 Reads
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 4,988 Reads
Jersey Mike's Subs
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Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • Dayna Rothman
  • 2,848 Reads 20 Shares
Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.
  • Kerry Pipes
  • 19,603 Reads 2 Shares
At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
  • Franchise Update
  • 3,072 Reads 2 Shares
Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 6,695 Reads 2 Shares
How do you keep a 75-year-old brand relevant? There is no single answer to that question.
  • Jack Mackey
  • 5,411 Reads
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
  • William Edwards
  • 3,818 Reads 75 Shares
Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
  • Kerry Pipes
  • 3,324 Reads 45 Shares
Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
  • Multi-Unit Franchisee
  • 8,498 Reads 1 Shares
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 4,538 Reads 96 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 3,574 Reads 94 Shares
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We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,343 Reads 1,021 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 4,832 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 3,420 Reads 53 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,565 Reads 108 Shares
There's an old adage on Wall Street: When someone says, "It's different this time," run as far and as fast as you can.
  • Carol Schleif
  • 5,648 Reads 25 Shares
Glenn Mueller is Domino's Pizza's largest single franchisee with 135 units. It's a partnership made in pizza heaven.
  • Kerry Pipes
  • 17,732 Reads 12 Shares
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,351 Reads
The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
  • Steve Olson
  • 5,767 Reads 558 Shares
If I know anything about franchisees, it's that they have lists for everything, from daily kitchen cleaning practices to employee entrance procedures.
  • Joe Durfey
  • 7,009 Reads 1,023 Shares
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