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Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
  • Angela Zerda
  • 3,971 Reads
Sun Capital private equity group acquires largest HuHot Mongolian Grill Franchisee.
  • Multi-Unit Franchisee
  • 6,712 Reads 1,014 Shares
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
  • Daniel Lieberman
  • 3,207 Reads
Franchising is full of creative entrepreneurs and marketers. With creativity, however, comes the desire to explain franchising in terminology that differentiates a brand from its peers.
  • Paul Wilbur
  • 6,547 Reads
Former NFL Cornerback "Retires" To Franchising And Now Shows Other Pro Athletes How They Can Do It, Too.
  • Multi-Unit Franchisee
  • 19,986 Reads 76 Shares
IFA Appeal Seattle's Minimum Wage Law All The Way To Supreme Court.
  • Multi-Unit Franchisee
  • 6,996 Reads 2 Shares
At Marco's Pizza, validation is the key to franchise development. Here's how they do it!
  • Kerry Pipes
  • 4,385 Reads 1 Shares
When it comes to recruitment websites, Bach to Rock rocked the 2015 STAR Awards with a #1 hit for Website Best Practices.
  • Helen Bond
  • 4,493 Reads 1 Shares
Jason Fry won $47 million in the 2008 Florida lottery. He splurged a little but also made some smart business investments with his winnings, like purchasing a Batteries Plus Bulbs franchise.
  • Multi-Unit Franchisee
  • 19,135 Reads 7 Shares
Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
  • Kerry Pipes
  • 3,720 Reads
Study says franchise businesses to continue growth trend in 2016, outpacing economy-wide pace. But regulations continue to impede potential
  • Multi-Unit Franchisee
  • 12,471 Reads
Potbelly Sandwich Works
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Potbelly Sandwich Works
SPONSORED CONTENT
Potbelly Sandwich Works
SPONSORED CONTENT
Matt Smith, CMO at sweetFrog Premium Frozen Yogurt, dishes on 2016 changes to the brand's marketing strategies and tactics.
  • Matt Smith
  • 9,639 Reads 9 Shares
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
  • By Daniel Lieberman
  • 3,013 Reads
Annie Aggarwal, whose parents Renu and Bharat Aggarwal moved to Texas from India in 1989, recalls her extended family's surprise in 1997 when her mother decided to use her savings to purchase a Subway franchise in Houston.
  • Debbie Selinsky
  • 10,090 Reads 6 Shares
"If it's on the Internet, it must be true." While we chuckle at that, franchisors also know the dark side of the Internet: that there is so much more misinformation than information out there.
  • Darrell Johnson
  • 6,028 Reads
Scott Richburg, a former U.S. Army National Guard officer and owner of an engineering consulting firm, smiles when he recalls the learning curve he faced when he bought his first Sport Clips franchise in 2003.
  • Debbie Selinsky
  • 6,471 Reads 1 Shares
Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 6,045 Reads
Cambridge Franchise Holdings acquires 42 more Burger King restaurants and 5 convenience stores in Tennessee, Mississippi, and Arkansas.
  • Multi-Unit Franchisee
  • 14,953 Reads 3 Shares
Effective teamwork and organizational productivity are built on creating a strong culture of trust.
  • Loyd Rawls
  • 8,069 Reads 2 Shares
Is your franchise development team plugged into what's happening in all your other departments? They should be, if you want to increase sales.
  • Jim Bender
  • 2,779 Reads
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 5,730 Reads 1,014 Shares
Dogtopia
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Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
This column looks into the use of employee handbooks by multi-unit franchisees, particularly those originally drafted by the franchisor or by a third party operating in a different state from the franchisee's territory.
  • Daniel Mormino
  • 9,347 Reads 1 Shares
Mary and Ferrel Freer often finish each other's sentences. That's most likely because the Flagstaff, Ariz., couple have been married 49 years--and for most of that time have worked together as franchisees for brands including Sizzler, Del Taco, and Hampton Inn & Suites.
  • Debbie Selinsky
  • 7,731 Reads 6 Shares
In my 30-plus years in franchising I have often wondered: What is the "DNA" of a franchise sales superstar? Is it a natural selling talent fueled by tremendous drive? Is it pure luck based on representing today's hottest franchise?
  • Steve Olson
  • 3,067 Reads
Dan Tarantin is president and CEO of Harris Research, franchisor of Chem-Dry and N-Hance Wood Renewal. Chem-Dry, founded in 1977, is a carpet and upholstery cleaning brand with more than 3,500 locations in 50 countries and provides services to nearly 10,000 homes daily.
  • By Kerry Pipes
  • 4,344 Reads
Gina Puente creates success non-traditionally through unique brands and airport locations.
  • Kerry Pipes
  • 8,634 Reads
New Franchise Business Review "Best of the Best" report highlights the most satisfied franchisees in the business.
  • Multi-Unit Franchisee
  • 11,714 Reads 3 Shares
Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
  • Adam Pierno
  • 5,027 Reads 1,021 Shares
During the 10 years Kevin Herman worked as a physical therapist providing home care in the Philadelphia area, he heard plenty of stories from patients about the kinds of assistance they needed--and their difficulty in finding those services.
  • Debbie Selinsky
  • 8,219 Reads 1 Shares
Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
  • Daniel Lieberman
  • 3,497 Reads
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