Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Cutting its franchise fee by 60 percent and eliminating the sales team is paying off for Gyroville in new sales
  • David Kurlander
  • 7,283 Reads 34 Shares
International Expansion 101: Critical questions to answer before venturing overseas
  • Kay Ainsley
  • 3,559 Reads 5 Shares
Franchising may not be rocket science, but it is a lot like another type of science: cloning.
  • Jeff Dudan
  • 5,309 Reads 2 Shares
Cause Marketing: How 6 brands give back to the communities they serve.
  • Helen Bond
  • 6,261 Reads 26 Shares
Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
  • John DiJulius
  • 9,150 Reads 85 Shares
Almost a year before the NLRB issued its decision on Browning-Ferris Industries, there was an outsized reaction about its potential impact.
  • Michael Seid
  • 5,371 Reads 25 Shares
Togo's is back! Refreshing the 50-year-old sandwich brand
  • Glenn Lunde
  • 3,847 Reads 6 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 5,250 Reads 6 Shares
If your recruitment team is achieving a 14 percent or better ratio on kept initial calls to signings, you have an advanced process and team. Congratulations!
  • Art Coley
  • 4,156 Reads
3 tips for attracting franchise candidates through digital campaigns
  • Lora Kellogg
  • 5,369 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,999 Reads 4 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 6,015 Reads 1 Shares
Does your training program bring in the customers - and make them want to come back?
  • Eddy Goldberg
  • 6,212 Reads 45 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 9,600 Reads 69 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 9,053 Reads 38 Shares
AdvantaClean's founder and CEO says these 3 tips will improve your operations.
  • Jeff Dudan
  • 3,975 Reads 9 Shares
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 4,618 Reads 18 Shares
With his first year as CEO of School of Rock under his belt, Rob Price has found his groove as he works to grow the 20-year-old brand that offers music education to kids all over the world.
  • Kerry Pipes
  • 16,622 Reads 627 Shares
"No means no": Are you practicing safe marketing in the age of GDPR?
  • Gareth Botha
  • 6,464 Reads 11 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 5,311 Reads 5 Shares
Nicole Ossenfort is an inclusive leader. Since taking over as president and CEO of Liberty Tax earlier this year, she has made it a priority to be in regular contact with people from every level of the tax preparation brand, from franchisees to employees.
  • Kerry Pipes
  • 14,058 Reads 415 Shares
MassageLuXe
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MassageLuXe
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MassageLuXe
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So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,169 Reads 2 Shares
E-learning has earned its stripes as a convenient alternative to traditional corporate training models, which typically have involved flipcharts and laser pointers.
  • Nigel Davies
  • 8,308 Reads 9 Shares
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 10,185 Reads 22 Shares
Crisis Management - Are You Ready? Chicken Salad Chick Is!
  • Tom Carr
  • 3,588 Reads 4 Shares
Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
  • Nigel Davies
  • 7,807 Reads 15 Shares
If you haven't already removed your anti-poaching provisions, act fast!
  • Jess Dance
  • 8,441 Reads 40 Shares
Golden Corral's SVP for franchise development on how its focus on veterans helps with recruitment
  • Bob McDevitt
  • 4,340 Reads 4 Shares
Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
  • Bill Edwards
  • 10,971 Reads 12 Shares
More restaurants are adding non-meat food protein choices to their menus.
  • Heather Ripley
  • 15,200 Reads 374 Shares
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