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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

AdvantaClean's founder and CEO says these 3 tips will improve your operations.
  • Jeff Dudan
  • 3,913 Reads 9 Shares
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 4,594 Reads 18 Shares
With his first year as CEO of School of Rock under his belt, Rob Price has found his groove as he works to grow the 20-year-old brand that offers music education to kids all over the world.
  • Kerry Pipes
  • 16,458 Reads 627 Shares
"No means no": Are you practicing safe marketing in the age of GDPR?
  • Gareth Botha
  • 6,414 Reads 11 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 5,253 Reads 5 Shares
Nicole Ossenfort is an inclusive leader. Since taking over as president and CEO of Liberty Tax earlier this year, she has made it a priority to be in regular contact with people from every level of the tax preparation brand, from franchisees to employees.
  • Kerry Pipes
  • 13,889 Reads 415 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,110 Reads 2 Shares
E-learning has earned its stripes as a convenient alternative to traditional corporate training models, which typically have involved flipcharts and laser pointers.
  • Nigel Davies
  • 8,155 Reads 9 Shares
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 10,092 Reads 22 Shares
Crisis Management - Are You Ready? Chicken Salad Chick Is!
  • Tom Carr
  • 3,557 Reads 4 Shares
Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
  • Nigel Davies
  • 7,757 Reads 15 Shares
Tropical Smoothie Cafe
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If you haven't already removed your anti-poaching provisions, act fast!
  • Jess Dance
  • 8,382 Reads 40 Shares
Golden Corral's SVP for franchise development on how its focus on veterans helps with recruitment
  • Bob McDevitt
  • 4,293 Reads 4 Shares
Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
  • Bill Edwards
  • 10,894 Reads 12 Shares
More restaurants are adding non-meat food protein choices to their menus.
  • Heather Ripley
  • 15,157 Reads 374 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 5,856 Reads 3 Shares
After more than 50 years of perfecting our big, fresh, and meaty sandwiches, we decided it was time for a brand refresh to ensure that everything we do, from marketing to store design, would be in line with the uniqueness and high quality of a Togo's sandwich.
  • Glenn Lunde
  • 10,447 Reads 51 Shares
Brands with satisfied franchisees have higher unit growth, royalties, and lower turnover
  • Art Coley
  • 6,142 Reads 20 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,615 Reads 5 Shares
The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
  • Eddy Goldberg and Kerry Pipes
  • 6,259 Reads 4 Shares
A look at international consumer trends by country, demographics, and more.
  • William Edwards
  • 8,445 Reads 5 Shares
Jersey Mike's Subs
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If you're not on top of all your local reviews and websites, there could be a reputation crisis looming in your future.
  • Afif Khoury
  • 11,195 Reads 38 Shares
Every brand has a story - but not everyone knows how to tell it. Use these 5 tips to tell yours most effectively.
  • Lora Kellogg
  • 7,385 Reads 21 Shares
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
  • Shawna Ford
  • 7,288 Reads 6 Shares
If you have a great franchisee training program, let candidates know about it!
  • Evan Hackel
  • 6,969 Reads 20 Shares
Code Ninjas CEO tells how development and operations team up on recruitment.
  • David Graham
  • 5,467 Reads 8 Shares
Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
  • Sara Wykes
  • 16,947 Reads 124 Shares
It's an excellent time to be part of franchise operations. With franchise growth and multi-unit franchising, in particular, continuing to soar, the industry is working tirelessly to keep up with demand.
  • Amos Durbin
  • 6,344 Reads 20 Shares
Learn how Club Pilates creates online ads that build loyalty and engage customers
  • Jessica Yarmey
  • 6,341 Reads 75 Shares
Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
  • Eddy Goldberg
  • 6,767 Reads 4 Shares
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