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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
  • 9,361 Reads 6 Shares
Improve your lead gen through social media with these 4 useful tips
  • Lora Kellogg
  • 8,042 Reads 80 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,096 Reads 6 Shares
Grand openings at Wayback Burgers ensure franchisees connect with the local market
  • Kandi O'Connor
  • 11,213 Reads 22 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 7,211 Reads 51 Shares
Absent an economic shock, we should have continued expansion this year and into next.
  • Darrell Johnson
  • 6,144 Reads 5 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 7,352 Reads 17 Shares
Development learns to play well with operations at Kids First Swim Schools
  • Gary Roth
  • 3,175 Reads 2 Shares
In what ways does your development department work alongside your operations department to enhance the recruitment process?
  • Franchise Update
  • 6,085 Reads 1 Shares
If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 3,900 Reads 38 Shares
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 5,340 Reads 4 Shares
Tint World
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To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
  • John DiJulius
  • 7,676 Reads 8 Shares
A statistically based analysis of Roark's acquisitions shows more growth in unit revenues than in number of units
  • Peter Schwarzer
  • 15,531 Reads 108 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,341 Reads 2 Shares
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 8,470 Reads 12 Shares
Learn how 4 brands are using digital technology, plus tips from a marketing pro
  • Sara Wykes
  • 7,262 Reads 39 Shares
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 12,658 Reads 47 Shares
By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
  • Eric Levy, Eddie Block, and Peter Vogel
  • 10,126 Reads 22 Shares
Thinking international? Here's how to choose the best countries for your brand
  • Kay Ainsley
  • 5,122 Reads 9 Shares
Heavy reliance on brokers at Floor Coverings International has changed the role of the development team.
  • Richard Leveille
  • 4,866 Reads 2 Shares
For more than 20 years, Flame Broiler has been known for serving simple, healthy, and delicious rice bowls at an affordable price.
  • Daniel Lee
  • 8,908 Reads 4 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Life was full of promise when Tammy Whitworth and her husband Todd launched their first Window World franchise location in 1999 in Wilmington, North Carolina.
  • Kerry Pipes
  • 28,298 Reads 2,339 Shares
An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company’s bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success.
  • Kay Ainsley
  • 10,799 Reads 2 Shares
Local businesses competing for customers' time and attention can improve their chances with these tactics
  • Shawna Ford
  • 8,074 Reads 5 Shares
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 10,458 Reads 7 Shares
Larry Oberly, president and CEO of SpeedPro Imaging, knows from personal experience what it's like to be a franchisee. This provides him with an additional level of insight as he grows into his new role at SpeedPro.
  • Kerry Pipes
  • 15,419 Reads 165 Shares
Franchisors discuss the pros and cons of using brokers to grow their brand.
  • Helen Bond
  • 10,695 Reads 42 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 10,385 Reads 6 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
  • William Edwards
  • 19,742 Reads 8 Shares
Designing a franchise website that serves the brand, franchisees, and consumers
  • Lora Kellogg
  • 14,822 Reads 49 Shares
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