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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

The increase in opportunities to make data-driven decisions is changing the way Americans do business. With the influx of data, algorithms, and measuring systems, the days of intuition and gut decision-making are gone.
  • Sam Ballas
  • 10,206 Reads 2 Shares
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
  • Eddy Goldberg
  • 12,552 Reads 13 Shares
It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.
  • Ed Yancey
  • 15,846 Reads 112 Shares
4 tips to help Millennials see the benefits of joining your system
  • Lora Kellogg
  • 11,309 Reads 41 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 10,261 Reads 7 Shares
Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
  • John DiJulius
  • 13,099 Reads 17 Shares
How the opt-in local social media model can benefit your brand
  • Taylor Hulyksmith
  • 13,104 Reads 18 Shares
How to make the most of your national ad fund, engender cooperation, and boost sales
  • Lora Kellogg
  • 18,580 Reads 28 Shares
David Lopez made a bold move when he was 19 years old. He quit college, borrowed money, and opened his first business. Turns out he was pretty good at being an entrepreneur.
  • Kerry Pipes
  • 24,577 Reads 90 Shares
If you're a new or emerging brand, a good frandev firm just might be your new BFF
  • Eddy Goldberg
  • 19,345 Reads 35 Shares
Europe is a ripe market for U.S. brands - if they know what they're doing.
  • Peter Schwarzer
  • 11,623 Reads 29 Shares
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When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.
  • Bill Edwards
  • 14,803 Reads 11 Shares
Trouble connecting with Millennials? Try Instagram and Snapchat!
  • Shawna Ford
  • 14,737 Reads 6 Shares
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
  • Eddy Goldberg
  • 12,831 Reads 2 Shares
In a pivotal year with women's issues at the forefront and in the headlines for the wrong reasons, we've dedicated this issue and cover story to women who have persevered through obstacles of all kinds, made their way to the top of their profession as franchise executives, and who have set a positive example in the world of business and the world in general.
  • Sara Wykes
  • 17,404 Reads 42 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 11,704 Reads 2 Shares
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
  • Franchise Update
  • 14,178 Reads 1 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 17,416 Reads 4 Shares
Breadsmith's marketing manager outlines plans for using social media for local marketing in 2018
  • Jason Van Acker
  • 13,978 Reads 47 Shares
The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
  • Franchise Update
  • 13,572 Reads 12 Shares
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
  • Rick Howard
  • 18,739 Reads 104 Shares
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Strengthening relationships with your franchisees
  • Ari Rabban
  • 17,627 Reads 10 Shares
For many new and emerging franchisors, the transition from selling their product or service to selling the opportunity to own a franchise can be challenging.
  • Kay Ainsley
  • 13,473 Reads 2 Shares
When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.
  • Helen Bond
  • 14,257 Reads 7 Shares
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 17,132 Reads 14 Shares
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 17,497 Reads 10 Shares
Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
  • Eddy Goldberg
  • 17,015 Reads 3 Shares
The "better burger" marketplace may seem crowded, but for Wayback Burgers the competition makes for exciting challenges and opportunities.
  • Kerry Pipes
  • 20,422 Reads 6 Shares
With so much change ahead in 2018, the economic outlook is more positive than not
  • Darrell Johnson
  • 16,952 Reads 17 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 14,578 Reads 2 Shares
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