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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 5,121 Reads 40 Shares
Social media marketing news you can use. This week: 1) Can virtual reality make the dreams of CMOs come true?; 2) Search ad spending continues its migration to mobile; 3) There's no such thing as too much email marketing!; 4) Taco Bell's new line of branded clothing targets Gen Z.
  • Eddy Goldberg
  • 2,962 Reads 18 Shares
Labor Secretary Alexander Acosta recently announced that he was withdrawing from the Obama administration's interpretation of joint employment.
  • Michael Seid
  • 4,414 Reads 4 Shares
19th Leadership & Development Conference is right around the corner
  • Eddy Goldberg
  • 6,138 Reads 11 Shares
Is your sales team "trust worthy"?
  • Joe Mathews
  • 4,634 Reads 23 Shares
When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
  • Sara Wykes
  • 4,275 Reads 10 Shares
Grow your system through local-level campaigns
  • Lora Kellogg
  • 5,265 Reads 98 Shares
Social media marketing news you can use. This week: 1) Are Boomers a missed opportunity for marketers?; 2) How to use Facebook ads to boost your direct mail campaigns; 3) IHOP begins testing delivery; 4) Domino's adds ways for customers to earn loyalty points; 5) South Philly Cheesesteaks responds with sass (and class) to cease-and-desist letter from "unnamed" chicken brand.
  • Eddy Goldberg
  • 2,512 Reads 1 Shares
Todd Graeve has motored his way through the Scooter's Coffee organization. He's been an area representative for the brand, served as chief financial officer for 8 years, and now is CEO.
  • Kerry Pipes
  • 5,598 Reads 6 Shares
Improve your site selection with data and analytics
  • Jeff Sturgis
  • 5,940 Reads 46 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,007 Reads 2 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 5,636 Reads 29 Shares
How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
  • Shawna Ford
  • 4,732 Reads 31 Shares
Franchising pitches in to help rebuild coastal Texas
  • Eddy Goldberg
  • 4,185 Reads 20 Shares
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 2,741 Reads 4 Shares
How well is your sales team keeping franchise candidates engaged?
  • Eddy Goldberg
  • 6,053 Reads 2 Shares
Learn how The Gents Place is using new media for franchisee recruitment.
  • Bret Franson
  • 4,642 Reads 34 Shares
Cowboy Chicken debuted our redesigned restaurant interiors earlier this year. After reviewing customer feedback, we held a brand summit in 2016 and developed a prototype that focused on redesigning the restaurant interiors to better reflect the food we serve.
  • Sean Kennedy
  • 6,189 Reads 33 Shares
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 6,010 Reads 3 Shares
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
  • Kerry Pipes
  • 11,952 Reads 50 Shares
Patrick Galleher is chairman and CEO of sweetFrog Frozen Yogurt. He's also an accomplished private equity executive who leads Boxwood Partners as its managing partner.
  • Kerry Pipes
  • 9,261 Reads 44 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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Inspire your franchisees to spread the word (of mouth!)
  • Martha France
  • 8,624 Reads 37 Shares
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 6,052 Reads 1 Shares
More than one-third of the global economy depends on middle-class consumption, which is advancing by 4 percent, surpassing the rate of GDP growth, according to Homi Kharas, senior fellow at the Brookings Institution.
  • William Edwards
  • 7,765 Reads 23 Shares
A well-managed supply chain is a boon for your franchise development team
  • Eddy Goldberg
  • 14,830 Reads 10 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 5,754 Reads 2 Shares
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 5,846 Reads 94 Shares
Looking to connect with Millennials online?
  • Shawna Ford
  • 3,458 Reads 1 Shares
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
  • Eddy Goldberg
  • 2,418 Reads 1 Shares
In September 2015, Mary Thompson and I had the pleasure of meeting U.S. Rep. Cathy McMorris Rodgers (R-WA) at the IFA’s Franchise Action Network meeting to talk about the most pressing issues facing franchisors across the country.
  • Dina Dwyer-Owens
  • 3,252 Reads 8 Shares
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