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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 10,496 Reads 6 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
  • William Edwards
  • 20,161 Reads 8 Shares
Designing a franchise website that serves the brand, franchisees, and consumers
  • Lora Kellogg
  • 14,898 Reads 49 Shares
How Real Property Management creates online ads that get results
  • Kent Frogley
  • 9,778 Reads 6 Shares
Franchising follows opportunities. Opportunities are created by economic and demographic changes.
  • Eddy Goldberg
  • 18,852 Reads 310 Shares
With the U.S. economy entering a period of inflation, franchise brands may have to raise prices
  • Darrell Johnson
  • 10,030 Reads 1 Shares
With the first quarter done, it's time to review your recruitment results
  • Art Coley
  • 11,011 Reads 6 Shares
I have been working with franchise brokers and consultants since they arrived on the scene more than 30 years ago.
  • Franchise Update
  • 13,829 Reads 88 Shares
8th Franchise Consumer Marketing Conference is coming up in June
  • Eddy Goldberg
  • 11,660 Reads 4 Shares
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 11,285 Reads 1 Shares
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
  • Franchise Update
  • 14,166 Reads 66 Shares
Bojangles
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Tutor Doctor focuses on quality prospects and international growth
  • Scott Thompson
  • 11,490 Reads 201 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • 9,796 Reads 2 Shares
Love them or hate them, franchise brokers can be an essential recruitment tool for some brands, depending on their stage of growth and timetable for expansion.
  • Helen Bond
  • 14,232 Reads 13 Shares
Don't let the GDPR bite your bottom line!
  • Eddy Goldberg
  • 8,573 Reads 9 Shares
6 tips to help your PRs spending produce the results you want
  • Melissa DiGianfilippo
  • 18,641 Reads 9 Shares
Carl Howard has served at the helm of Fazoli's for the past decade. In that time, he has helped lead the brand through numerous challenges and successes, helping it become America's largest fast-casual Italian brand, a thriving and growing franchise with more than 200 locations in 26 states.
  • Kerry Pipes
  • 14,499 Reads 54 Shares
Whether you're a franchisor or franchisee, a newbie or a seasoned pro, this book has something for you.
  • Eddy Goldberg
  • 16,016 Reads 49 Shares
The increase in opportunities to make data-driven decisions is changing the way Americans do business. With the influx of data, algorithms, and measuring systems, the days of intuition and gut decision-making are gone.
  • Sam Ballas
  • 10,258 Reads 2 Shares
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
  • Eddy Goldberg
  • 12,593 Reads 13 Shares
It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.
  • Ed Yancey
  • 15,936 Reads 112 Shares
Right at Home
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4 tips to help Millennials see the benefits of joining your system
  • Lora Kellogg
  • 11,325 Reads 41 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 10,334 Reads 7 Shares
Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
  • John DiJulius
  • 13,145 Reads 17 Shares
How the opt-in local social media model can benefit your brand
  • Taylor Hulyksmith
  • 13,158 Reads 18 Shares
How to make the most of your national ad fund, engender cooperation, and boost sales
  • Lora Kellogg
  • 18,708 Reads 28 Shares
David Lopez made a bold move when he was 19 years old. He quit college, borrowed money, and opened his first business. Turns out he was pretty good at being an entrepreneur.
  • Kerry Pipes
  • 24,696 Reads 90 Shares
If you're a new or emerging brand, a good frandev firm just might be your new BFF
  • Eddy Goldberg
  • 19,473 Reads 35 Shares
Europe is a ripe market for U.S. brands - if they know what they're doing.
  • Peter Schwarzer
  • 11,679 Reads 29 Shares
When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.
  • Bill Edwards
  • 14,873 Reads 11 Shares
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