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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Can marketing technology be keeping your team from doing what it does best?
  • Kandi O'Connor
  • 12,804 Reads 14 Shares
How Our Town America uses social media for local marketing
  • Brittany Johnson
  • 11,370 Reads 7 Shares
A series of highlights from the 2018 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 8,704 Reads 20 Shares
Is your home office really supporting your system's growth?
  • John DiJulius
  • 8,160 Reads 15 Shares
Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.
  • Sara Wykes
  • 8,668 Reads 35 Shares
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 4,251 Reads 76 Shares
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 3,427 Reads 1 Shares
Gary Findley will proudly tell you he was raised in the country and that’s where he picked up his work ethic.
  • Kerry Pipes
  • 9,058 Reads 281 Shares
12 ways to deepen franchisee involvement and grow your system
  • Keith Gerson
  • 9,145 Reads 22 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,775 Reads 2 Shares
For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.
  • Kerry Pipes and Eddy Goldberg
  • 7,981 Reads 8 Shares
Doner Shack
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Doner Shack
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Doner Shack
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How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 7,859 Reads 13 Shares
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 8,069 Reads 82 Shares
Growth-oriented U.S. brands seek opportunities abroad.
  • William Edwards
  • 5,380 Reads 2 Shares
Think like a prospect to sell to a prospect.
  • Steve Olson
  • 3,441 Reads 4 Shares
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.
  • Art Coley
  • 3,971 Reads 11 Shares
Dealing with customer complaints that make it to senior executives is a critically important strategy.
  • John DiJulius
  • 11,249 Reads 5 Shares
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
  • Franchise Update
  • 6,569 Reads 4 Shares
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
  • Franchise Update
  • 4,454 Reads 3 Shares
5 ways to improve the quality of your brand’s social media posts
  • Alexis Krisay
  • 4,440 Reads 23 Shares
Social media marketing news you can use. This week: 1) 3 ways CMOs can boost their strategic position; 2) 10 social media trend predictions for 2018; 3) how sales and marketing learned to play well together; 4) transform negative online reviews into positive customer experiences.
  • Eddy Goldberg
  • 3,805 Reads 5 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
  • Kerry Pipes
  • 6,909 Reads 4 Shares
Better data means better candidates and better system growth
  • Ed Teixeira
  • 5,913 Reads 18 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,911 Reads 2 Shares
Chipotle was soaring along, the envy of many for its rapid growth, committed fan base, and growing reputation as the next big thing.
  • Eddy Goldberg
  • 6,705 Reads 11 Shares
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 5,431 Reads 40 Shares
Social media marketing news you can use. This week: 1) Can virtual reality make the dreams of CMOs come true?; 2) Search ad spending continues its migration to mobile; 3) There's no such thing as too much email marketing!; 4) Taco Bell's new line of branded clothing targets Gen Z.
  • Eddy Goldberg
  • 3,056 Reads 18 Shares
Labor Secretary Alexander Acosta recently announced that he was withdrawing from the Obama administration's interpretation of joint employment.
  • Michael Seid
  • 4,627 Reads 4 Shares
19th Leadership & Development Conference is right around the corner
  • Eddy Goldberg
  • 6,374 Reads 11 Shares
Is your sales team "trust worthy"?
  • Joe Mathews
  • 4,742 Reads 23 Shares
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