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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
  • Eddy Goldberg
  • 2,444 Reads 1 Shares
In September 2015, Mary Thompson and I had the pleasure of meeting U.S. Rep. Cathy McMorris Rodgers (R-WA) at the IFA’s Franchise Action Network meeting to talk about the most pressing issues facing franchisors across the country.
  • Dina Dwyer-Owens
  • 3,310 Reads 8 Shares
Cowboy Chicken redesigns restaurants from front to back
  • Sean Kennedy
  • 3,707 Reads 15 Shares
Using data and tech to recruit franchisees at Capriotti's
  • David Bloom
  • 7,447 Reads 372 Shares
One of the more concerning lessons we learned from the 2016 election is the power of "fake news" to change perceptions and draw attention toward or away from an issue.
  • Darrell Johnson
  • 3,170 Reads 2 Shares
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 7,037 Reads 578 Shares
Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
  • Eddy Goldberg
  • 2,758 Reads 2 Shares
Mark Davis acquired a small restoration company called Rocky Mountain Catastrophe in Denver in 1996. He was just 27 and didn't know anything about the restoration industry.
  • Kerry Pipes
  • 6,459 Reads 3 Shares
Franchise Business Review surveys the satisfaction level of low-cost franchisees
  • Franchise Business Review
  • 2,640 Reads 3 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,196 Reads 2 Shares
These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.
  • John DiJulius
  • 4,154 Reads 15 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 3,945 Reads 1 Shares
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 2,900 Reads
Eric Casaburi, founder and CEO of Retro Fitness, has an open and transparent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision-making.
  • Kerry Pipes
  • 19,019 Reads 78 Shares
TA Restaurant Group rejuvenates Quaker Steak & Lube
  • John Ponczoch
  • 5,495 Reads 1 Shares
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 4,051 Reads 3 Shares
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 5,727 Reads 14 Shares
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 3,653 Reads 76 Shares
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 4,452 Reads 16 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 7,370 Reads 10 Shares
How to communicate with the 4 styles of franchise buyers
  • Joe Mathews
  • 3,787 Reads 3 Shares
MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,184 Reads 2 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 4,232 Reads 106 Shares
TA Restaurant Group, a multi-brand franchisee and franchisor, is a division of TravelCenters of America, a Fortune 500 company that offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores, and other services in 43 states and Canada.
  • John Ponczoch
  • 3,964 Reads 528 Shares
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 3,911 Reads 20 Shares
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 5,545 Reads 41 Shares
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 4,461 Reads 6 Shares
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
  • Shawna Ford
  • 7,960 Reads 13 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 3,979 Reads 3 Shares
What's wrong with franchise development today - and how to make it right.
  • Art Coley
  • 3,220 Reads 6 Shares
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