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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Is your home office really supporting your system's growth?
  • John DiJulius
  • 8,034 Reads 15 Shares
Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.
  • Sara Wykes
  • 8,547 Reads 35 Shares
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 4,196 Reads 76 Shares
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 3,345 Reads 1 Shares
Gary Findley will proudly tell you he was raised in the country and that’s where he picked up his work ethic.
  • Kerry Pipes
  • 8,886 Reads 281 Shares
12 ways to deepen franchisee involvement and grow your system
  • Keith Gerson
  • 9,035 Reads 22 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,663 Reads 2 Shares
For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.
  • Kerry Pipes and Eddy Goldberg
  • 7,829 Reads 8 Shares
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 7,577 Reads 13 Shares
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 7,918 Reads 82 Shares
Growth-oriented U.S. brands seek opportunities abroad.
  • William Edwards
  • 5,269 Reads 2 Shares
Bosch Auto Service
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Bosch Auto Service
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Bosch Auto Service
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Think like a prospect to sell to a prospect.
  • Steve Olson
  • 3,360 Reads 4 Shares
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.
  • Art Coley
  • 3,891 Reads 11 Shares
Dealing with customer complaints that make it to senior executives is a critically important strategy.
  • John DiJulius
  • 11,060 Reads 5 Shares
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
  • Franchise Update
  • 6,474 Reads 4 Shares
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
  • Franchise Update
  • 4,358 Reads 3 Shares
5 ways to improve the quality of your brand’s social media posts
  • Alexis Krisay
  • 4,306 Reads 23 Shares
Social media marketing news you can use. This week: 1) 3 ways CMOs can boost their strategic position; 2) 10 social media trend predictions for 2018; 3) how sales and marketing learned to play well together; 4) transform negative online reviews into positive customer experiences.
  • Eddy Goldberg
  • 3,775 Reads 5 Shares
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
  • Kerry Pipes
  • 6,431 Reads 4 Shares
Better data means better candidates and better system growth
  • Ed Teixeira
  • 5,777 Reads 18 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,783 Reads 2 Shares
Broken Yolk
SPONSORED CONTENT
Broken Yolk
SPONSORED CONTENT
Broken Yolk
SPONSORED CONTENT
Chipotle was soaring along, the envy of many for its rapid growth, committed fan base, and growing reputation as the next big thing.
  • Eddy Goldberg
  • 6,573 Reads 11 Shares
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 5,297 Reads 40 Shares
Social media marketing news you can use. This week: 1) Can virtual reality make the dreams of CMOs come true?; 2) Search ad spending continues its migration to mobile; 3) There's no such thing as too much email marketing!; 4) Taco Bell's new line of branded clothing targets Gen Z.
  • Eddy Goldberg
  • 3,012 Reads 18 Shares
Labor Secretary Alexander Acosta recently announced that he was withdrawing from the Obama administration's interpretation of joint employment.
  • Michael Seid
  • 4,529 Reads 4 Shares
19th Leadership & Development Conference is right around the corner
  • Eddy Goldberg
  • 6,276 Reads 11 Shares
Is your sales team "trust worthy"?
  • Joe Mathews
  • 4,700 Reads 23 Shares
When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
  • Sara Wykes
  • 4,420 Reads 10 Shares
Grow your system through local-level campaigns
  • Lora Kellogg
  • 5,367 Reads 98 Shares
Social media marketing news you can use. This week: 1) Are Boomers a missed opportunity for marketers?; 2) How to use Facebook ads to boost your direct mail campaigns; 3) IHOP begins testing delivery; 4) Domino's adds ways for customers to earn loyalty points; 5) South Philly Cheesesteaks responds with sass (and class) to cease-and-desist letter from "unnamed" chicken brand.
  • Eddy Goldberg
  • 2,589 Reads 1 Shares
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