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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

What's wrong with franchise development today - and how to make it right.
  • Art Coley
  • 3,220 Reads 6 Shares
Franchise Update goes international with new European partner
  • Kerry Pipes
  • 4,894 Reads 85 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,062 Reads 70 Shares
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 4,571 Reads 57 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,399 Reads 2 Shares
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 5,794 Reads 28 Shares
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • Kerry Pipes
  • 8,889 Reads 210 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,292 Reads 24 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,215 Reads
Capriotti's invests heavily in tech tools across the brand
  • David Bloom
  • 3,832 Reads 6 Shares
Social media marketing news you can use. This week: 1) 7 payment trends and predictions; 2) Digital ordering: 6 common mistakes to avoid; 3) 9 "gurus" speak out on the future of customer support; 4) KBP Foods brings Marietta's "The Big Chicken" back to life.
  • Eddy Goldberg
  • 3,116 Reads 2 Shares
Dine Brands Global, Inc.
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Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,414 Reads 5 Shares
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at the different ways multi-unit operators find new brands.
  • Eddy Goldberg
  • 3,422 Reads 1 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,507 Reads 1,014 Shares
What's not to love about big data? To paraphrase Sandy Pentland, the big data guru at MIT: The power of big data is that it is information about what people do, not what they say.
  • Jim Bender
  • 4,210 Reads 7 Shares
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
  • Adam Pierno
  • 4,129 Reads 1 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series
  • Franchise Update
  • 6,447 Reads 1,021 Shares
On one end of the spectrum of international expansion is the thought that you are offering consumers in other countries the opportunity to partake in an American experience and nothing will change from market to market.
  • Kay Ainsley
  • 3,295 Reads 1 Shares
3 ways Firehouse Subs uses email marketing to build its brand
  • Colby Cavanaugh
  • 7,304 Reads 11 Shares
Social media marketing news you can use. This week: 1) 6 tips on how applied analytics can improve your decision-making; 2) Latinos' influence on foodservice continues to grow; 3) Big-name advertisers question the basic promise of digital advertising; 4) Calculating the ROI of online reputation management.
  • Eddy Goldberg
  • 2,930 Reads
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,100 Reads 6 Shares
Bojangles
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Bojangles
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An alligator looks about the same as it did 100 million years ago. However, it evolved into a smaller, quicker version as the world around it changed.
  • Darrell Johnson
  • 3,078 Reads 1 Shares
Looking for more multi-unit operators? Here's how!
  • Kay Ainsley
  • 3,514 Reads 3 Shares
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at franchisors that exceeded their goals, by category.
  • Eddy Goldberg
  • 2,752 Reads
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 4,697 Reads 1,014 Shares
Customer service guru John DiJulius draws customer service lessons from United Airlines' latest gaffe.
  • John DiJulius
  • 5,949 Reads 17 Shares
Social media marketing news you can use. This week: 1) Marriott's new Snapchat campaign; 2) 4 mistakes you could be making with your marketing personas; 3) how to market your brand with Facebook Stories; and 4) new survey examines restaurant customers' plans for the next 12 months.
  • Eddy Goldberg
  • 3,908 Reads 2 Shares
We enter 2017 with a greater than normal number of economic uncertainties for all three major participants in the franchise business model: franchisors, franchisees, and capital providers.
  • Darrell Johnson
  • 5,899 Reads 1,023 Shares
In 2015, when opportunity came knocking, Susan Boresow answered the bell. At the time she was CMO at Massage Envy. Today she's president of Title Boxing Club, the boutique fitness franchise that specializes in boxing and kickboxing fitness classes with more than 160 locations in the U.S. and abroad.
  • Kerry Pipes
  • 6,402 Reads 2 Shares
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at sales closing ratios.
  • Eddy Goldberg
  • 6,325 Reads 2 Shares
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