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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at the different ways multi-unit operators find new brands.
  • Eddy Goldberg
  • 3,436 Reads 1 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,547 Reads 1,014 Shares
What's not to love about big data? To paraphrase Sandy Pentland, the big data guru at MIT: The power of big data is that it is information about what people do, not what they say.
  • Jim Bender
  • 4,271 Reads 7 Shares
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
  • Adam Pierno
  • 4,186 Reads 1 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series
  • Franchise Update
  • 6,521 Reads 1,021 Shares
On one end of the spectrum of international expansion is the thought that you are offering consumers in other countries the opportunity to partake in an American experience and nothing will change from market to market.
  • Kay Ainsley
  • 3,343 Reads 1 Shares
3 ways Firehouse Subs uses email marketing to build its brand
  • Colby Cavanaugh
  • 7,383 Reads 11 Shares
Social media marketing news you can use. This week: 1) 6 tips on how applied analytics can improve your decision-making; 2) Latinos' influence on foodservice continues to grow; 3) Big-name advertisers question the basic promise of digital advertising; 4) Calculating the ROI of online reputation management.
  • Eddy Goldberg
  • 2,960 Reads
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,144 Reads 6 Shares
An alligator looks about the same as it did 100 million years ago. However, it evolved into a smaller, quicker version as the world around it changed.
  • Darrell Johnson
  • 3,118 Reads 1 Shares
Looking for more multi-unit operators? Here's how!
  • Kay Ainsley
  • 3,548 Reads 3 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at franchisors that exceeded their goals, by category.
  • Eddy Goldberg
  • 2,781 Reads
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 4,770 Reads 1,014 Shares
Customer service guru John DiJulius draws customer service lessons from United Airlines' latest gaffe.
  • John DiJulius
  • 6,004 Reads 17 Shares
Social media marketing news you can use. This week: 1) Marriott's new Snapchat campaign; 2) 4 mistakes you could be making with your marketing personas; 3) how to market your brand with Facebook Stories; and 4) new survey examines restaurant customers' plans for the next 12 months.
  • Eddy Goldberg
  • 3,927 Reads 2 Shares
We enter 2017 with a greater than normal number of economic uncertainties for all three major participants in the franchise business model: franchisors, franchisees, and capital providers.
  • Darrell Johnson
  • 5,929 Reads 1,023 Shares
In 2015, when opportunity came knocking, Susan Boresow answered the bell. At the time she was CMO at Massage Envy. Today she's president of Title Boxing Club, the boutique fitness franchise that specializes in boxing and kickboxing fitness classes with more than 160 locations in the U.S. and abroad.
  • Kerry Pipes
  • 6,478 Reads 2 Shares
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at sales closing ratios.
  • Eddy Goldberg
  • 6,344 Reads 2 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 7,414 Reads 10 Shares
If you have been around the franchise sales profession for more than just a cup of coffee, you personally know, or have been told repeatedly, that the decision to invest in a franchise is far greater than buying furniture, fixtures, equipment, and software.
  • Jim Bender
  • 8,770 Reads 2 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 10,022 Reads 1 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
SPONSORED CONTENT
Social media marketing news you can use. This week: 1) Advertisers seek online advertising alternatives to Google and Facebook; 2) Kiosk access at NYC fast-food restaurant draws class-action lawsuit from The American Council of the Blind; 3) Music in restaurants actually does affect sales, says Swedish study; 4) 5 tips on hyperlocal marketing in a mobile world.
  • Eddy Goldberg
  • 7,749 Reads 2 Shares
While the conventional method of using interests and behaviors to segment an audience still exists in large scale, the more recent tactic of connection-based targeting is quickly picking up traction because of its versatility and effectiveness.
  • Todd Juneau
  • 9,061 Reads 1,014 Shares
When I acquired Shoney's Restaurants a decade ago, I was presented with an opportunity and a challenge to bring this 70-year-old iconic American brand back to its glory days.
  • David Davoudpour
  • 12,247 Reads 2 Shares
Singapore offers U.S. franchisors opportunities for growth
  • Peter Schwarzer
  • 27,956 Reads 45 Shares
For any national campaign, we must keep in mind that the need for our services can vary on the regional and hyper-local level depending on climate and extreme weather.
  • Franchise Update
  • 10,684 Reads 9 Shares
What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.
  • John DiJulius
  • 8,415 Reads 1 Shares
Shoney's, founded in 1947, is banking on a complete makeover with a new menu, a new look, and a full beverage bar.
  • David Davoudpour
  • 8,884 Reads 10 Shares
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • Eddy Goldberg
  • 6,487 Reads
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,484 Reads 1 Shares
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