Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Mark Davis acquired a small restoration company called Rocky Mountain Catastrophe in Denver in 1996. He was just 27 and didn't know anything about the restoration industry.
  • Kerry Pipes
  • 6,756 Reads 3 Shares
Franchise Business Review surveys the satisfaction level of low-cost franchisees
  • Franchise Business Review
  • 2,717 Reads 3 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,338 Reads 2 Shares
These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.
  • John DiJulius
  • 4,319 Reads 15 Shares
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 4,061 Reads 1 Shares
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 2,997 Reads
Eric Casaburi, founder and CEO of Retro Fitness, has an open and transparent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision-making.
  • Kerry Pipes
  • 19,270 Reads 78 Shares
TA Restaurant Group rejuvenates Quaker Steak & Lube
  • John Ponczoch
  • 5,646 Reads 1 Shares
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 4,190 Reads 3 Shares
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 5,858 Reads 14 Shares
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 3,724 Reads 76 Shares
Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 4,560 Reads 16 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 7,543 Reads 10 Shares
How to communicate with the 4 styles of franchise buyers
  • Joe Mathews
  • 3,926 Reads 3 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,327 Reads 2 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 4,500 Reads 106 Shares
TA Restaurant Group, a multi-brand franchisee and franchisor, is a division of TravelCenters of America, a Fortune 500 company that offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores, and other services in 43 states and Canada.
  • John Ponczoch
  • 4,090 Reads 528 Shares
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 4,061 Reads 20 Shares
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 5,734 Reads 41 Shares
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 4,632 Reads 6 Shares
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
  • Shawna Ford
  • 8,154 Reads 13 Shares
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 4,153 Reads 3 Shares
What's wrong with franchise development today - and how to make it right.
  • Art Coley
  • 3,273 Reads 6 Shares
Franchise Update goes international with new European partner
  • Kerry Pipes
  • 5,087 Reads 85 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,212 Reads 70 Shares
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 4,722 Reads 57 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,542 Reads 2 Shares
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 5,965 Reads 28 Shares
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • Kerry Pipes
  • 9,064 Reads 210 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,514 Reads 24 Shares
Share This Page

Subscribe to our Newsletters