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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Social media marketing news you can use. This week: 1) Marriott's new Snapchat campaign; 2) 4 mistakes you could be making with your marketing personas; 3) how to market your brand with Facebook Stories; and 4) new survey examines restaurant customers' plans for the next 12 months.
  • Eddy Goldberg
  • 3,955 Reads 2 Shares
We enter 2017 with a greater than normal number of economic uncertainties for all three major participants in the franchise business model: franchisors, franchisees, and capital providers.
  • Darrell Johnson
  • 5,967 Reads 1,023 Shares
In 2015, when opportunity came knocking, Susan Boresow answered the bell. At the time she was CMO at Massage Envy. Today she's president of Title Boxing Club, the boutique fitness franchise that specializes in boxing and kickboxing fitness classes with more than 160 locations in the U.S. and abroad.
  • Kerry Pipes
  • 6,533 Reads 2 Shares
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at sales closing ratios.
  • Eddy Goldberg
  • 6,369 Reads 2 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 7,445 Reads 10 Shares
If you have been around the franchise sales profession for more than just a cup of coffee, you personally know, or have been told repeatedly, that the decision to invest in a franchise is far greater than buying furniture, fixtures, equipment, and software.
  • Jim Bender
  • 8,813 Reads 2 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 10,091 Reads 1 Shares
Social media marketing news you can use. This week: 1) Advertisers seek online advertising alternatives to Google and Facebook; 2) Kiosk access at NYC fast-food restaurant draws class-action lawsuit from The American Council of the Blind; 3) Music in restaurants actually does affect sales, says Swedish study; 4) 5 tips on hyperlocal marketing in a mobile world.
  • Eddy Goldberg
  • 7,791 Reads 2 Shares
While the conventional method of using interests and behaviors to segment an audience still exists in large scale, the more recent tactic of connection-based targeting is quickly picking up traction because of its versatility and effectiveness.
  • Todd Juneau
  • 9,110 Reads 1,014 Shares
When I acquired Shoney's Restaurants a decade ago, I was presented with an opportunity and a challenge to bring this 70-year-old iconic American brand back to its glory days.
  • David Davoudpour
  • 12,324 Reads 2 Shares
Singapore offers U.S. franchisors opportunities for growth
  • Peter Schwarzer
  • 28,104 Reads 45 Shares
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
For any national campaign, we must keep in mind that the need for our services can vary on the regional and hyper-local level depending on climate and extreme weather.
  • Franchise Update
  • 10,783 Reads 9 Shares
What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.
  • John DiJulius
  • 8,460 Reads 1 Shares
Shoney's, founded in 1947, is banking on a complete makeover with a new menu, a new look, and a full beverage bar.
  • David Davoudpour
  • 8,994 Reads 10 Shares
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • Eddy Goldberg
  • 6,549 Reads
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,563 Reads 1 Shares
Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • John DiJulius
  • 4,553 Reads 3 Shares
After you've sold a franchise, your next job is support!
  • Marc Collopy
  • 6,160 Reads 4 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,907 Reads 1,023 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,467 Reads 1 Shares
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
  • Kay Ainsley
  • 2,928 Reads 1 Shares
Angry Crab Shack
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Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • Kerry Pipes
  • 4,458 Reads 2 Shares
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • Eddy Goldberg
  • 2,329 Reads
Allan Young will tell you straight up that his job begins and ends with accountability. It's just the way the 46-year-old CEO of Noble Brands sees it.
  • Kerry Pipes
  • 3,604 Reads 8 Shares
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • Kerry Pipes
  • 2,762 Reads 1 Shares
Want more multi-unit growth in your system? Try these four tips!
  • Kay Ainsley
  • 2,644 Reads
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at cost per lead and cost per sale.
  • Eddy Goldberg
  • 5,424 Reads
Following the unexpected results of the U.S. presidential election in November, U.S. franchisors that our company assists in taking their franchises global, asked us to assess the impact on international franchising in key countries.
  • William Edwards
  • 4,201 Reads 1 Shares
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
  • Franchise Update
  • 5,072 Reads 1 Shares
Larry Miramontes, VP of Marketing at Always Best Care Senior Services, dishes on 2017 changes to the brand's marketing strategies and tactics.
  • Larry Miramontes
  • 3,255 Reads
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