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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • Eddy Goldberg
  • 3,888 Reads 6 Shares
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • Daniel Lieberman
  • 3,755 Reads
Four essential questions to ask prospective franchisees.
  • Marc Collopy
  • 11,007 Reads 58 Shares
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment budget spending by category.
  • Eddy Goldberg
  • 4,169 Reads
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • Eddy Goldberg
  • 3,706 Reads
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
  • Daniel Lieberman & Eddy Goldberg
  • 2,579 Reads
Heart of America Group is a diversified company that operates hotels and restaurants across the Midwest as both franchisee and franchisor.
  • Kerry Pipes
  • 9,426 Reads 28 Shares
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 4,609 Reads
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging
  • Eddy Goldberg
  • 4,298 Reads
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • Eddy Goldberg
  • 3,173 Reads 1 Shares
Social media marketing news you can use. This week: 1) How Snapchat's impending IPO may affect social marketers; 2) Instagram updates Stories with 3 new features; 3) 50 facts about Google social marketers should know; 4) Twitter moves to curb abuse by beefing up its "muting" feature; and 5) Fake news has become a real problem for social media platforms.
  • Daniel Lieberman
  • 2,164 Reads
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To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 5,096 Reads 1 Shares
In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • Kerry Pipes
  • 4,935 Reads 1 Shares
Phoning, emailing, and frantically setting up meetings to goose your year-end sales numbers? Whoa! Slow down, take a deep breath, step off the hamster wheel, and learn to balance your life, says franchise sales pro Steve Olson.
  • Steve Olson
  • 2,597 Reads
FranchiseGrade.com analyzed 6 years of data from more than 1,900 franchise systems. Their report shows that providing candidates with more - and more detailed - financial data in Item 19 FPRs led to greater system growth than in franchise systems that didn't. Free download.
  • FranchiseGrade.com
  • 3,598 Reads
I never want to stand still. I always want to be working on something and find ways to improve it, expand upon it, and to be innovative.
  • Jonathan Barnett
  • 3,952 Reads
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 6,151 Reads 4 Shares
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • Kerry Pipes
  • 4,316 Reads 1,021 Shares
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • Kerry Pipes & Eddy Goldberg
  • 6,423 Reads
Do you have the courage to post all of your customer reviews, including the worst ones? John DiJulius shows why it actually might be a great idea.
  • John DiJulius
  • 3,742 Reads 2 Shares
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • Daniel Lieberman
  • 4,042 Reads
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Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.
  • Kerry Pipes
  • 5,437 Reads 2 Shares
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • Debbie Selinsky
  • 6,183 Reads
Is your franchise development presentation full of holes? Jim Bender, who reviews them for a living, challenges you to "read it like you bought it."
  • Jim Bender
  • 2,697 Reads 1 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,759 Reads
When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.
  • Franchise Update
  • 3,708 Reads 5 Shares
With so much attention on social media and digital marketing, it's easy to neglect one of the oldest, most effective ways to reach your customers and attract new ones: four walls branding and neighborhood marketing.
  • Tom Feltenstein
  • 6,820 Reads 11 Shares
Just released: State of Local Marketing Report from Brandmuscle provides data, trends, advice, and guidance for 2017 (free download).
  • Brandmuscle
  • 3,331 Reads
Social media marketing news you can use. This week: 1) Facebook enters the enterprise messaging market with Workplace; 2) Snapchat changes its advertising policy; 3) Learn how to "Pin" for the season (well in advance); 4) Do your website visitors come and go? Here's how to cure those bounce rate blues.
  • Daniel Lieberman
  • 2,392 Reads
Bank lending cycles last about 7 to 10 years, and in every cycle bankers find some "out with the old, in with the new" approaches to lending.
  • Darrell Johnson
  • 4,184 Reads 1,014 Shares
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