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Social media marketing news you can use. This week: 1) Duke's biannual CMO Survey reveals their uncertainty about the ROI from social media marketing; 2) Google axes right sidebar ads; 3) 11 tips on how to get more followers on Facebook; 4) new ways for email marketers to test for spam filters before hitting Send; and 5) 6 ways to use LinkedIn Ads to market to professionals.
  • Daniel Lieberman
  • 3,768 Reads
When we last visited with Dawn Lafreeda in mid-2012 she was operating 70 Denny's restaurants in six states and had been adding restaurants, even through the Great Recession.
  • Kerry Pipes
  • 11,845 Reads 1 Shares
Financial and first-time buyers are showing tremendous interest in the franchise space. Yet as they are continually outbid for attractive opportunities, the frustration in entering certain systems may be at an all-time high.
  • Dean Zuccarello
  • 8,767 Reads
Aziz Hashim Becomes IFA Chairman As Four Other Franchisees Are Named To IFA's Leadership Board.
  • Multi-Unit Franchisee
  • 8,187 Reads 1,014 Shares
Without Cultural Compatibility, The Integration Of A New Location Can Be Very Challenging. Here's How To Integrate A New Location Or Brand Into Your Culture.
  • Dan Schneider
  • 6,313 Reads
Most initial calls with candidates are 90 percent brand overview and 10 percent qualifying - and that is just wrong. Learn how to turn that around
  • Jim Bender
  • 2,435 Reads
At Jersey Mike's Subs, inter-departmental cooperation using an integrated technology platform and a home-grown POS system continue to fuel growth.
  • Eddy Goldberg
  • 6,376 Reads 2 Shares
We kick off 2016 with our annual Mega 99 issue: a list of the largest U.S. franchisees ranked by total number of units--along with 7 profiles of multi-unit mega-operators.
  • 8,980 Reads 6 Shares
Each year we work with FRANdata to compile a list of the country's largest multi-unit franchisee organizations.
  • Multi-Unit Franchisee
  • 3,839 Reads 2 Shares
So, you just found out your POS system needs a software and hardware upgrade to support EMV ("smart chip") technology and you missed the October 1st implementation date.
  • Tom Epstein
  • 11,832 Reads 1 Shares
Bill Spae has spent four decades in franchising and is currently the second largest Dairy Queen franchisee in the system.
  • Multi-Unit Franchisee
  • 9,949 Reads 2 Shares
Subway
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Subway
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Subway
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New Census Bureau data finds franchise businesses accounted for 560,086 establishments and 10.8 million jobs in 2012.
  • Multi-Unit Franchisee
  • 9,766 Reads
Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
  • Darin Harris
  • 11,413 Reads 5 Shares
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
  • Daniel Lieberman
  • 3,495 Reads
Mike Pietrzyk has always loved contributing to charitable causes. So it wasn't surprising that a decade ago the Firehouse Subs area representative came up with the idea of selling his restaurants' empty 5-gallon pickle buckets, rather than tossing them out.
  • Kerry Pipes
  • 7,785 Reads
Innovation in non-traditional locations defines Gina Puente's approach to business. When we profiled her in 2010, she told us how her family business, Puente Enterprises, had created La Bodega Winery, a winery in an airport, in the mid-1990s.
  • Kerry Pipes
  • 7,396 Reads
California multi-brand franchisee with 7-Eleven and Dickey's Barbecue locations signs development agreement to open more Dickey's restaurants.
  • Multi-Unit Franchisee
  • 6,211 Reads
New Texas law clarifies an employee of a franchisee is not an employee of the franchisor. Other states legislatures are following suit.
  • franchise, franchising, multi unit franchising, franchise update, mult-unit franchisee
  • 6,665 Reads 1,014 Shares
At PuroClean, a strong cultural fit is the key to building, training, and retaining a great sales and development team.
  • Kerry Pipes
  • 3,410 Reads
Most markets around the globe have performed well following the lows reached during the financial crisis.
  • Carol M. Schleif
  • 7,209 Reads
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 9,420 Reads
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.
  • Franchise Update
  • 4,035 Reads
Tom Garrett breaks down his 30 years with Arby's--first as an assistant manager, then as the brand's largest franchisee, and finally as CEO of the franchisor--this way: "I like to say that 25 of those years were great, 3 were mediocre, and 2 were miserable--in that order."
  • Debbie Selinsky
  • 13,442 Reads 5 Shares
Baskin-Robbins Grows And Launches New Development Option For Franchisees.
  • 5,942 Reads
In 2011, RPM Pizza (the largest U.S. franchisee of Domino's Pizza) made major improvements in its speed-of-delivery service by improving its percentage of on-time pizza deliveries by 17 percent.
  • John DiJulius
  • 6,858 Reads 1 Shares
Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
  • Angela Zerda
  • 4,008 Reads
Sun Capital private equity group acquires largest HuHot Mongolian Grill Franchisee.
  • Multi-Unit Franchisee
  • 6,765 Reads 1,014 Shares
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
  • Daniel Lieberman
  • 3,232 Reads
Franchising is full of creative entrepreneurs and marketers. With creativity, however, comes the desire to explain franchising in terminology that differentiates a brand from its peers.
  • Paul Wilbur
  • 6,615 Reads
Former NFL Cornerback "Retires" To Franchising And Now Shows Other Pro Athletes How They Can Do It, Too.
  • Multi-Unit Franchisee
  • 20,065 Reads 76 Shares
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