Q4 | 2006

2007 Lead Generation Survey

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FEATURE

Turning Internet Leads into Sales

Building franchisee involvement--four franchisors show how it's done

Distinguishing between brands might not be as simple (or complicated) as you think

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Mary Rogers Plays Very Well with Others

Franchising is founded on the concept of replicating success at the unit level. But Mary Rogers is taking that premise one better: she's replicating success at the franchisor level.

Eddy Goldberg

NFL-themed event draws 400 to Atlanta

Mr. Rogers, of children's television fame, would have felt right at home at the Franchise UPDATE's 8th Annual Leadership & Development Conference--The Playbook: Winning Strategies for Franchise Success. No one would have raised an eyebrow at the close of the conference if they'd heard his reassuring voice in the hotel lobby singing those familiar words: "It's such a good feeling..."

Kerry Pipes

Annual Mystery Shopper survey celebrates

"Franchise development simply requires a solid process, it's really not rocket science." That's what Steve Olson, publisher of Franchise Update Media Group, said as he opened his presentation of this year's Mystery Shopper Survey results at the company's recent Franchise Development & Leadership Conference in Atlanta. It's true. A consistent system of quick response and lead qualification can separate the wheat from the chaff and ultimately lead to more sales, more quickly.

Kerry Pipes

Mobile Attic comes out on top in our store redesign contest

Mobile Attic is on top these days, literally and figuratively. The Elba, Ala.-based firm is the winner of this year's Franchise Update Store Redesign contest. This entitles the five-year-old company to a redesign by Total Resource Group of Lincolnwood, Ill. We'll show you the new design when it's done.

Ripley Hotch

Communications in the modern era

I see that the dictionary companies are choosing their "word of the year." One has picked the word "crackberry."

Ripley Hotch

2006 STAR Awards identify best practices in franchise recruitment

Everyone's heard of mystery shopping. It's that practice where an unknown "customer" checks up on a business when they're not looking. Mystery shopping can uncover successful practices and, unfortunately, embarrassing deficiencies. But the good news is that the collected information can be used to help those operations and procedures that need improvement and correction. The data also can provide affirmation for those practices companies are performing well.

Kerry Pipes

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10 Sales Lessons That Can Be the Difference Between Success and Failure

Fish tales about the "big one that got away" are legendary. Franchise salespeople have their own stories of big ones that got away, too. But the good ones also tell tales of the near-misses they pulled from the fire-- and of how, at the eleventh hour, whether through fancy footwork or a simple stroke of luck, they landed the deal after all.

Debbie Selinsky

Refinance existing debt; reduce food and beverage loss

Financial experts agree itâ€™s a good idea to help existing and future franchisees find the best financing methods to launch or expand a franchise. While you may not be able to offer franchisees a financing package, it makes good business sense to provide as much practical information as possible concerning where to apply for and successfully land business loans.

Joan Szabo

For the Best Leads Click Here

Where are franchise leads coming from? Whatâ€™s the cost per lead? What recruitment tools work best? Those were just a few of the questions asked in Franchise Update Media Groupâ€™s 2007 Annual Lead Generation & Sales Survey, presented this past October 4 - 6 at the 8th Annual Franchise Development & Leadership Conference, held this year at the Ritz-Carlton Hotel in Atlanta.

Kerry Pipes

Franchisors stampede inventor pleading for secret formula

I confess, I'm still guilty. I bet you are, too! Ever wish for a marketing miracle, hoping to discover the "magic bullet" that creates masses of buyers begging for your franchise? How 'bout fantasizing that your $300 newspaper ad just generated 50 leads, and your franchise Internet ads deliver 100 percent qualified candidates who return all your phone calls? Then suddenly, media reporters call you in sheer excitement about your press release, promising feature coverage in the Wall Street Journal, Newsweek, and on the major network channels. And just a second! It's your phone light flashing fiery red with 40 urgent messages from prospects you met at this weekend's franchise show!

Steve Olson